Tag: eventdesign

Cues for Hues: 2021 Pantone Color of the Year

EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, NEWS, VIRTUAL EVENTS

While it s easy to get caught up in looking at year-end reviews, we at Decibel Events like to look at prospective trends in content, events staging, and even color schemes for the next year.  One of our favorite annual spectaculars is Pantone s Color of the Year announcement. In a brilliant and shrewd marketing scheme, Pantone has managed to throw a wild bash each year to name a key color from their own exclusive catalogue to define fashion, product design, interior design, UI, and graphic design for the following year.  

What did Pantone choose for its 20th color of the year announcement?  How did the experience translate as an exclusive virtual event (that we attended)?  And even more so, what are their color-industry competitors also choosing to define the aesthetic of 2021? 

Without further ado, here are the colors you should rely on for your events this year.

Pantone

Every year I hope that Pantone finally enters its goth phase and chooses the blackest black as their color of the year.  After the year we had, 2021 was literally my best shot.  We ended up with, kind of the opposite.  Your TWO Pantone colors of the year are:

As people look for ways to fortify themselves with energy, clarity, and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. 

PANTONE 13-0647 Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. 

PANTONE 17-5104 Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colors of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience.

2019 s Classic Blue bash was seriously unreal.  Here s how CNN s Kristi Goldynia broke down the exclusive live event:

In collaboration with partners across industries, Pantone created a multi-sensory Classic Blue experience, which it showcased in Manhattan on Wednesday night at its 2020 color reveal.

The fragrance of Classic Blue wafted through the air while Classic Blue sounds resounded. Classic Blue-textured cushions littered the floor and Classic Blue drinks were served. It was, beyond dispute, a Classic Blue sight to behold. But interpreting the color through the other four senses is a far less objective task.

A multi-sensory event about the color blue.  Imagine being the one guy, before the big visual reveal that was all, *sniff sniff* does it smell like Pantone 19-4052 to anyone else in here?

So of course, when I got a ticket to this year s virtual Color Reveal Party, I expected the following:

1. An unmarked Lincoln Town Car with all tinted windows to roll up into my driveway 
2. A courier wearing a full-on N95 mask bedazzled in semi-precious stones to present me an Oculus Rift on a velvet pillow 
3. An out-of-body experience, a kaleidoscope of colors and shapes too rich and complex to have names in any language, replicating that one experience I had at Bonnaroo as a college student many years ago

Nah, it was a powerpoint detailing all the ways you can use Illuminating Yellow and Ultimate Grey in stuff.  As it turns out you can use them pretty much anywhere: Sunglasses, powerpoint backgrounds, cabinets, powerpoint text, etc.

I m left wanting more honestly. 

Sherwin-Williams

Paint supplier Sherwin-Williams took the opposite for approach for their 2021 color of the year.  SW went for something completely boring and devoid of any excitement.  Philosophically, sure, we get where they re coming from.

Meet the Joe Biden of hues: Urbane Bronze, beige s sassier(?) cousin.

The trend for biophilia continues to shape our spaces, proving that nature is never far away. Urbane Bronze might be a color rooted in nature, but it also has a unique ability to ground a room through organic appeal. Whether it s accentuating window trims or accent walls, this warm hue draws from nature for a feeling of relaxation and serenity. It also works well with other biophilic elements including such as light-filled spaces and foliage.

After you reflect on it, it s calming like a Chase Bank or Car Dealership office is calming. Meh?  I m not sure about Urban Bronze, especially because their suggested complementary colors are other mostly forgettable neutral brownish tones, like Messenger Bag. Yes, Messenger Bag.

Messenger Bag.  It s a color.  Wow, that s striking! thought no one ever.

For real, Sherwin-Williams, take a colorful stance!  Now is not the time for neutral tones!

Benjamin-Moore

And not to be outdone, home interior company Benjamin-Moore is throwing their own hat in the ring for a color-of-the-year as well.  Meet Aegean Teal.

Celebrate the simple pleasures think the faded rumple of linen sheets in the morning and perfectly ripened fruits on the windowsill. The twelve hues in the palette radiate warmth and wellbeing. These are colors that make your home feel even more like home. Settle in.

It s kind of neutral but kind of not.  It s kinda blue but also kinda gray?  Like it could go pretty much anywhere but still seem kind of adventurous.  Seriously, it s perfect.  Aegean Teal can pretty much take on any spin you want.  Choose this for literally anything.  I can even see this jiving well with Pantone s Illuminating Yellow.  Why not, right?  Mix it up!

You can check out their full complementary 2021 color palette here!

Missing Live Events? Here is a Look Back at Six That Went off in 2021

BACKSTAGE, EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, LIVE EVENTS, PRODUCTION, VENUES, VIRTUAL EVENTS

Remember 2019? Back when there were large-scale events held. Maybe one that you had attended previously, maybe one that you hadn t ever attended before but you felt it was time to check it out. So, you d make plans to attend. You d buy tickets. You d make travel arrangements. You d book childcare. You d buy a new outfit. You d attend the event. You d take lots of pictures. You d have a great time. And then, you d wash, rinse, and repeat with another large-scale event a month or two later. Ah, good old 2019.

And then, remember 2020? COVID swept the nation and the world and all large-scale events were canceled or postponed. Some were held as virtual events. There were no travel arrangements to be made. No childcare required. Maybe some new pajamas or sweatpants were in order. You bought your first Zoom Shirt (yes, it s a thing). No photos taken, what s the point. It was a meh event. It was a meh year.

And then 2021 rolled around, and along with it a vaccine for COVID. Contraction rates improved. People felt cautiously optimistic about being around others again, with vaccine cards, hand sanitizer, and masks in tow. Some travel was booked. Babysitters began emerging from their COVID-induced exile. New outfits were acquired. And event attendance began to resume. 

Here we take a look at six of those large-scale events that went off in 2021. 

Tokyo 2020 Summer Olympics

In a move that is sure to leave future generations scratching their heads in confusion, the International Olympic Committee (IOC) opted to keep the Toyko 2020 branding for the summer Olympics, despite the event being postponed by one year from 2020 to 2021. Tokyo 2020 was described as an unprecedented demonstration of unity and solidarity as the world came together for the first time following the onset of the COVID-19 pandemic for an Olympic Games focused on the pure essentials: a celebration of athletes and sport.

From performance-enhancing drug use to boycotts to claims of corruption to participation restrictions, the Olympics are one of the more scandal-ridden large-scale events, and Tokyo 2020 was no exception. Controversies included:

• Tokyo reporting record-breaking numbers of COVID cases days after the Olympics began, and only a quarter of eligible citizens being reported as fully vaccinated as the Olympics got underway;
• Extreme heat which in itself isn t particularly controversial, but the fact that the Olympic bid lied about anticipated weather conditions, claiming mild and sunny weather and an ideal climate for athletes to perform their best made global headlines;
• Beloved American gymnast Simone Biles withdrawing from multiple events due to mental health concerns; and
• Reactions from competitors and the general public alike around the inclusion of the first openly transgender athlete, Laurel Hubbard.

The final price tag on the event? Officially, $15.4 billion, although estimates put the actual price tag at closer to $25 billion. 

Watch: The most emotional moments at Tokyo 2020

Superbowl LV

Tom Brady led his Tampa Bay Buccaneers to a decisive 31 9 win over the Kansas City Chiefs in front of what can only be described as a one-of-a-kind audience that included 30,000 cardboard cut-outs, 7,500 comped health care workers, The Weeknd, a hologram of deceased NFL legend Vince Lombardi, a hairy male streaker in a hot pink thong, Miley Cyrus, and 14,500 football fans. This was an expensive party to attend with tickets starting at $8,000 and going as high as $40,000. It was an ever more expensive party to advertise at with a thirty second ad setting advertisers back by $5.6 million, equating to just over a nickel for each of the 96.4 million viewers. 

Watch: 10 Best Superbowl Commercials 2021

Met Gala 2021

Fashion s biggest night out was held on September 13. The Met Gala, which has also been affectionately referred to as an ATM for the Metropolitan Museum of Art was more scaled down this year after being canceled in 2020, for only it s third time in the events 73-year history. The theme for this year was American independence and Black Lives Matter protestors were congregated outside while attendees rocked can t-look-away outfits indoors including a 3D head horse bustier (Kim Petras), a gold suit of armor on top of a crystal-inspired bodysuit (Lil Nas X), and a map-patterned, ruffled-sleeved outfit portraying two men kissing (Dan Levy). 

Watch: The Met Gala 2021 Red Carpet Arrivals

Big Weekend 2021

Big Weekend, hosted by BBC Radio 1, is the United Kingdom s largest music festival. The 2021 iteration of the event was four days long (running from May 28 31) and featured a variety of popular artists who filmed their 100+ performances at a wide range of iconic backdrops. Like Coldplay, who played their set at Whitby Abbey. Or Ed Sheeran who performed with a lovely English countryside backdrop. Or Royal Blood who performed from a pier. Attendees took it all in online from the comfort of their home.

Watch: Top Ten Big Weekend 2021 Sets

Library of Congress National Book Festival

With an incredibly timely theme of Open a Book, Open the World , the National Book Festival was jam-packed this year with a wide range of programs and formats. With an amazing vision from the Librarian of Congress and some great hosts including LaVar Burton and Dolly Parton, the event was flawless. From virtual live events to author interviews to a national television special to free in-person events, this year s festival nicely bridged the worlds of live, virtual, and on-demand events. This literary event, initially founded by Laura Bush in 2001, featured over 100 of the nation s best authors, poets, and illustrators.

Watch: 35 On-Demand Videos from the 2021 National Book Festival

93rd Academy Awards

And the Oscar went to well, lots of different movies, thespians, and supporting personnel, but Nomadland cleaned up quite nicely this year, taking the award for Best Picture, Best Director, and Best Actress. Originally scheduled for February 28th, the event was moved up to April 25th due to COVID safety concerns, and only nominees and presenters were permitted to attend. The public response to this scaled back version of the Academy Awards was lukewarm at best. As Mike Hale from the New York Times described, it was more like a cross between the Golden Globes and the closing-night banquet of a long, exhausting convention. The trade-off whether because of the smaller crowd, the social distancing, or the sound quality in the cavernous space was what felt like a dead room, both acoustically and emotionally. There were powerful and moving speeches, but they didn t seem to be generating much excitement, and when the people in the room aren t excited, it s hard to get excited at home. As my cat would say, meow . 

Watch: Highlights from the 93rd Academy Awards

Well, there you have it. Six event staples that helped to pave the way for a live event return to pre-COVID times. If your organization is in the market for an event to mark the long-awaited return to pre-COVID times, Decibel Events has you covered!

Elevating the Ambiance: 5 Awesome Ideas for New Year s Eve Events

BACKSTAGE, COMPANY NEWS, EVENT COLLATERAL, EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT RESOURCES, EXPERIENTIAL, LIVE EVENTS, NEWS, PRODUCTION, TIPS & TRICKS

We don t do boring. Event management requires a high level of creativity. The ability to create inspired, original experiences is the mark of a competent and compelling event management team. At Decibel, we do exactly that. We re not simply talking about big-picture issues here. Consistency and attention to minor details elevate an event from average to exceptional.

Organizing events requires detailed planning and execution, design, marketing, production, stage management, and more. With New Year s Eve around the corner, here are five awesome ideas that can elevate a party s ambiance:

1. Immersive Experiences:

Taking advantage of technological creativity for entertainment purposes allows you to give your event an innovative, immersive aspect. Incorporating interactive displays and all-encompassing experiences will ensure your party is a memorable one. Cater to all five senses, mixed with thematic elements and story driven content. These elements can elevate your event from a typical end-of-year party to an unforgettable experience. 

2. Creative Themes and Venues:

Theme and venue are paramount when it comes to event planning. On one hand, you need to make sure your venue aligns with your theme, while, on the other hand, it should check all logistical boxes for your unique event. Get creative, go bold. Try hosting your party in a museum, art gallery, brewery, or a bold architectural space.

3. Phone Charging Stations:

What s worse than an empty phone battery at a party? We ve got you. Include smart charging stations at crowded parties and events to give your guests the opportunity to charge their phones safely. They can pick up a portable battery, charge their phones, and return the battery to any station. These stations are present in many venues, including the Las Vegas Convention Center or MGM Grand Garden Arena. 

4. Go Live With 3D Virtual Platforms:

Virtual and hybrid events can be just as entertaining, interactive, and professionally produced as in-person ones. When going live on a 3D platform, virtual guests can create their own holographic avatars that can run, jump, wave, dance, and do other things, making them perfect for participating in any party! Webcams on avatars may be turned on and off, allowing for live presentations or face-to-face chats. Attendees can also keep digital information in a briefcase to view or download directly to their devices.

5. Crowd Control Solutions:

When planning large scale events, there are a few safety measures one should consider. Floor mapping, organizing crowd control solutions, and COVID safety measures are essential for a safe and secure event. After being under lockdown and separated for two years, the intensity of the audience must be considered. Our team at Decibel provides custom plans for our clients in order to maintain safety and ensure a successful event every time. This is something not to forget. 

We hope you have a very Happy New Year s Eve and wish you the absolute best for the upcoming year!

Want to learn more about planning and executing a successful NYE party? Reach out to our team of experts and we ll get it handled. 

Crowd Dynamics: How to Prevent Crowd Crush Through Proper Planning

Backstage, event design, event industry, event production inspiration, event production technology, everything else, live events, news, tips & tricks

Typically when you notice an old blog post of yours trending, it s a good thing. In this particular case it s actually just devastating. Back in 2015, our team at Decibel posted a blog titled Crowd Dynamics: How to Prevent (and Survive) a Human Stampede or Crowd Crush. At the time, we were reviewing the New Year s Eve stampede in Shanghai, and the Germany Love Parade disaster of 2010 to learn how best to plan for and avoid these types of tragedies at events. With the recent event disaster at Travis Scott s Astroworld concert, this post gained more traction as people searched to find out how something like this could happen. While the documentary and information on this post is still relevant, we thought it important to revise with current information, regulations and best practices.

As many of you know, Houston is my second home. While Decibel did not have a role in the planning or production of Astroworld, we do want to take the opportunity to present key learnings and provide best practices for our clients as they plan their events. What we will not do here is place blame, accusations, or conclusions for this particular event. There will be a time and place for that, but it is too early in the process to have any comment on this particular event before the investigations are complete. However, we firmly believe that no event should lead to an avoidable death or injury if it is planned correctly. So there will be many lessons learned here, and I am sure there were mis-steps along the way that could have telegraphed this in advance. This is avoidable, full stop.

Safety First Mindset

I will start by stating that at any large scale event, there needs to be a safety-first mindset. At Decibel, we are members of the Event Safety Alliance, and we recommend looking into the safety mindset and track record of all vendors and promoters. For crowd management, there is a industry standard protocol for the planning of large scale events. This is covered in the American National Standards Institute document ANSI ES1.9-2020. You can download a sample here, and the entire document will run $40 from ANSI. We HIGHLY recommend reading and following this protocol on your events.

Plan

When producing large scale events, the plan is key. These scenarios must be anticipated, and a plan of action must be in place, in writing. This needs to be agreed by all principal teams onsite as to when this will be executed. In this scenario, the plan causes the action when certain criteria are met, and the human element is minimized in the heat of the moment.

One great example of this is our High Wind Action Plan that we at Decibel have in place for outdoor events. As the wind increases and hits certain speeds, there is a written plan as to what action is automatically triggered. Once we hit the max speed, a full evacuation is in place. There is no real-time conversation or discussion needed. It is pre-determined based on safety and stage tolerances and is set to execute. This saves time, limits discussions, and ultimately leads to lives saved. This scenario can also be in place for crowds as they get energetic, as crowd crushes begin and as the situation reached a danger level.

For crowd specific planning, this document focuses on the DIME-ICE matrix for analyzing risks and managing crowds. This stands for Design, Information, Management, Expectations, Ingress, Circulation, Egress. This is a great explanation of how to asses and plan for crowds. We highly recommend reading and following this matrix as you plan your events.

Sample DIME-ICE matrix during Normal conditions. For illustration purposes only. Your matrix must be based on the circumstances of your event.

Venue Design

Safe venue design is paramount when developing your layout. Through this safety-first mindset, you can do your best to mitigate crowd crush and provide egress for participants. This is as important for outdoor events as it is for indoor events.

This is certainly one of the elements that will be reviewed in the Astroworld venue layout. One way of separating the crowd is through the configuration or design of a T-shape dividing the crowd to stage left and stage right sections. A few other aspects to consider. It is important to avoid 90 degree interior angles, as turns should be rounded- this avoids compressive corners. Also, the more separate corrals or split viewing areas with ingress and egress will help divide the crowd, as well as allow medical and staff to arrive at emergencies as needed. I am sure CADS and layouts will be released in the investigation and I am curious as to how this was initially set up.

Image of Stage Barrier T Shape Design

Communications

Aside from pre-planing and venue design, I really feel that communications are paramount when it comes to safety. At large scale events, cellular coverage can never be relied upon for any emergency. At Decibel, we bring in large amounts of radios for our events, and add repeaters as necessary.

Radios for Communication on Large Scale Event

Teamwork:

Finally, teamwork is important. You can plan, design and communicate to your hearts content, but if all of the teams are not working the same plan, are not working together, all the rest can fall apart. This is one of our strongest attributes at Decibel- we put team above all else and it shows in our productions.

Other Considerations:

Covid and general attitudes are something we are really keeping our eye on as we emerge from this pandemic. After being in lockdown and distanced for two years, the energy of the crowd needs to be taken into account. This will be something to continue to reassess and review as we receive more data. But in addition to the interest of getting back in person, the energy of being around and excited, there is also a wave of aggressive behavior across the board. We are seeing this in the air and at restaurants, at businesses and at town hall and PTA meetings. Decorum has really taken a back seat with some individuals. I do not have a solution here, but it is important to keep an eye on in the coming months as we get back to events.