Tag: eventproductioninspiration

The Incredible Impossibility of the Super Bowl Halftime Show

EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT PRODUCTION TECHNOLOGY

As you re making your last minute game-day dip selections and 60-inch TV purchases, there s a group of brave people who have been prepping for this Super Bowl Sunday since last year.

Spoiler alert: It s not any member of the Falcons or the Patriots.

No, for these ambitious folks, the game really begins when the players leave the field. It s halftime.

It s showtime.

A Logistical Nightmare

The team that puts on the Super Bowl halftime show truly accomplishes something incredible. While normal stage setup for a stadium-size concert usually takes a day or more, the Super Bowl halftime stage is assembled in just minutes six minutes to be exact.

According to Charles Coplin, VP of Special Events for the NFL, last year s Super Bowl XXXVIII (with the halftime show featuring Coldplay, Beyonce and Bruno Mars), they had six minutes to bring the stage on and set it up, and six minutes to break it all down. Oh and not to mention, leave the field in pristine condition for the second half of the world s most prestigious football game.

You see, not only do these incredibly elaborate stage setups have to happen quicker than the time it takes to boil six cups of water, they also have to do so without the help of heavy machinery or motor vehicles. Cranes and trucks could tear up the field or bump a goal post. There is way too much at stake to cause a delay of game due to a rogue rig.

Yeah there really isn t any room for mistakes. Like zero room. Because when they say that the Super Bowl halftime show is a huge stage, they mean that both literally and figuratively. What happens on that stage will be seen. By millions. Live. (Or maybe with a slight delay to prevent any future wardrobe malfunctions. )

In fact, there have been many years when the halftime show actually gets more viewership than the football game itself. This was true for last year s show. Super Bowl 50, which saw the Denver Broncos beat the Carolina Panthers 24-10, had an average viewership of 111.9 million TV viewers. And when was its largest viewership of the night recorded? That s right. During halftime. 115.5 million TV viewers. And even that s rounding down.

This count from Nielson doesn t include out-of-home viewers who went to catch the game at a bar or at their friend s house. It also doesn t include online streaming viewers, or the nearly 70,000 fans that filled Levi Stadium.

OK, so the stage has to be setup in six minutes, using predominantly volunteers and virtually no heavy machinery. There can be no damage done to any area of the field. The performance needs to be executed flawlessly coordinating A-list performers, dancers, lights, sound, props and pyrotechnics because millions of people will be watching live. And then in another six minutes the stage has to be taken down and everyone tucked back in their seats before halftime ends, with zero damage to the field.     

Oh yeah, and you also have to put on a halftime show that kicks ass.

Pushing a 12-minute Show to the Limit

What truly makes halftime amazing is that even with all of these restrictions, it still has to be an unforgettable show. It still has to astound the audience. It still has to keep us talking about it, comparing it to other halftime shows year after year.

Each Super Bowl halftime show tries to push the envelope a little further. Increase the WOW factor just a little more. Let s look at some examples, shall we?

1993 Super Bowl XXVII This is the show that really kicked off the modern halftime extravaganza. In the beginning, Michael Jackson impersonators seemingly morphed from within the digital scoreboards, appearing on top of them to dance high above the stadium. Then, Michael Jackson himself shot up from the stage floor and stared down the audience for a full 90 seconds without moving. A full 90 seconds.

A halftime spectacular featuring Michael Jackson wows a SB XXVII crowd of better than 98,000 at the Rose Bowl in Pasadena on 1/31/1993. Al Messerschmidt/Getty Images Photos (Photo by Al Messerschmidt/Getty Images)

1995 Super Bowl XXIX Produced by Disney, this performance featured a live-action Indiana Jones skit, complete with 13 professional stuntmen, skydivers, Patti LaBelle, and one guy who got lit on fire (intentionally). While this halftime show received a lot of ridicule, it was the only one to feature stuntmen and live fight scenes no matter how hokey.

1996 Super Bowl XXX The headliner, Diana Ross, had 12 wardrobe changes, and left the stage in a helicopter.

2007 Super Bowl XLI  This show featured a remarkable performance by Prince while it actually rained. The pouring rain wasn t planned, but the show definitely did go on. And it was fucking awesome.

2012 Super Bowl XLVI This year had an impressive stage completely outfitted with projection mapping. DWP Live, the projection mapping crew, spent nearly 3 weeks getting things ready in Indianapolis. The stage looked spectacular moving and transforming beneath Madonna and her dancers.

Photo By: Brad Duns via MomentFactory.com

Photo By: Brad Duns via MomentFactory.com

2015 Super Bowl XLIX Katy Perry rode in on a GIANT animatronic tiger (that looked like a lion), and then left by flying around the stadium on a star.

This year, we are eagerly awaiting the over-the-top antics of Lady Gaga. Rumor has it she will be performing alone, maybe with a small cameo by Tony Bennett, but we d love to see some surprise guests. There s also some high flying rumors that she will perform on top of the stadium, or suspended down from the roof in someway a rumor she has neither confirmed nor denied. She did, however, say that her stage would be athletic, so that sounds fun.

The 2017 halftime show has been designed by Bruce Rogers from Tribe Inc., who has been designing the Super Bowl halftime show for more than a decade. LeRoy Bennett has also joined him this year as a co-production designer. We expect the results from this dynamic duo to be nothing short of legendary.

Will you be tuning in to this year s 2017 Super Bowl LI halftime show? We ll be there, and we ll be live tweeting at @decibelevent so follow us and talk to us to let us know what you think. Bring on the guacamole.

The Best of Projection Mapping Inspiration: Experimental Surfaces

EVENT PRODUCTION INSPIRATION, FACADE MAPPING

This blog is kinda turning into Projection Mapping Watch , but oh well. Projection mapping is awesome, and these weird videos of experimental light projects aren t gonna collect themselves. In this segment, we re taking a look at recent projects from Q1 of 2016 that highlight projection onto interesting surfaces, or combine projection with other emerging technologies.

Projection Mapping & VVVV

As projection mapping becomes increasingly popular, we re seeing an uptick in related digital tools and software. vvvv is a hybrid visual/textual live-programming environment for easy prototyping and development. It is designed to facilitate the handling of large media environments with physical interfaces, real-time motion graphics, audio and video that can interact with many users simultaneously. Created by Maria Mitsi, this little experiment explores the capabilities of vvvv.

Light as art in Lithuania

Lithuania s Barbora Giliute explores projection mapping on canvas, adding depth and additional dimensions to two-dimensional gallery displays.

Projection Mapping on Ceramics

Taipei-based artist Joshua Chao creates a living Ming vase with projection-mapped patterns on ceramic.

Projection Mapping 3D

Combining two emerging technologies into one? Yes, please. Spanish artist Dominic Plaza collaborated on Axioma, a sterescoping / 3D mapp[ed] interpretation of geometry such as points, lines, planes, curves, surfaces, polygons, etc. In other words, a trippy geometric visual experience that comes a live with 3D glasses.

Because we Can: Building Art

Projection mapping on the side of a the Library of the National Archives in Quebec.

INVICTA: Projection Mapping on Letters

This intensely urban project was a collaboration between Lyft Creative Studio & Xesta Studio.

Live Wallpaper

Hellooooo next level interior design shit. These insanely beautiful weather-scapes were projected over the bookshevles at Payot Library in Switzerland.

Virtual Event Roundup 2020

EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, LIVE EVENTS, VIRTUAL EVENTS

So, here we are with some good news to close out 2020!  There are not one but TWO vaccines primed for widespread distro in 2021 and after some light hijinks it looks like one old white dude will ultimately succeed the other old white dude as POTUS in January.

In less good news, COVID rages and Mississippi has yet to formally attempt to leave our great union. But you know what, we can t have everything (also, there s still time).  Things are looking up my friends.  We re closing out the year on a positive note.

This also means that we can now turn our attention to non-election things for the first time in two years.  We d like to give you a brief run down of some of our favorite virtual conferences that we attended last month. We always recommend consuming as many of these as you can, so you can stay up to date with how the industry is executing these, gathering best practices, and compiling key learnings. 

If you re bummed you missed out on these don t fret!  The great thing about all of these virtual conferences is that all of their sessions are still available for free on demand.  We highly recommend at least a casual browse of their offerings, if only to see what are the hot topics for another industry that is quickly adopting the fully remote approach to workforces as a permanent feature.

So without further ado let s see how the tech and digital design industry are showcasing new virtual events tools:

Miro s Distributed 2020

Do you know Miro?  If you don t you should because it s soon to be integrated into Zoom.  Miro is basically a collaborative browser-based whiteboard.  Groups of any size can write text, make post-its, and embed videos or images in an infinitely-sized free whiteboard in real time.  It s seriously great.  I ve been using this virtual workspace since the summer and even ran a 30+ person workshop using the platform last month.  

Miro s yearly free Distributed conference went off without a hitch for its 30,000 attendees over 3 days.  In addition to the various keynote events, workshops, and seminars freely accessible to the public, Distributed attendees also frequently made use of a roulette feature that allowed any attendees to randomly filter into private 1-on-1 chats.  It was basically, the most wholesome chat roulette experience I ve had in my entire life.  No complaints!

You can check out all of Distributed on demand right here.

UserTesting s HiWorld 2020

UserTesting is a great place for designers and any kind of event organizers looking to get some solid research data on their intended audiences.  Concerned about making your virtual events accessible or respectful to a wide range of audiences?  Want to know you re speaking directly to the key demographics you re hoping to court?  Definitely check out the types of services and custom research modules offered by UserTesting throughout the year.

UserTesting s push for innovative consumer research methods makes their annual HiWorld conference especially interesting.  What s hot for mobile ethnography?  How is consumer research and product engagement research being conducted virtually and what are the limitations of virtual research methods?  All this and more could be found at Usertesting s 3-day HiWorld (Human Insight World) virtual conference back in October.  

Want to follow up on some of those seminars to plan out consumer research for your next virtual event?  Check out the entire conference on demand right here.

Adobe s Adobe Max

What makes Adobe s event max ?  For me, it was hearing the phrase Adobe Creative Suite so frequently over the course of 4 days that it no longer sounded like words.   You might even say I m maxed out.

Adobe Max was seriously a 24/7 extravangza over the course of 4 days. Conan (does he even use Photoshop?) and other high profile keynotes were there to drive up attendance. If you were tuning in from the United States, your daytime hours were filled with tons of workshops showcasing all of Adobe s products including the brand new augmented reality program called Aero.  Your Adobe nights, by contrast, were filled with the same things but entirely for Japanese.  We loved seeing the way Adobe made their virtual conference an international affair by changing the dominant language based on the time of day.

You can check out the Adobe Max on demand right here!

Missing Live Events? Here is a Look Back at Six That Went off in 2021

BACKSTAGE, EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, LIVE EVENTS, PRODUCTION, VENUES, VIRTUAL EVENTS

Remember 2019? Back when there were large-scale events held. Maybe one that you had attended previously, maybe one that you hadn t ever attended before but you felt it was time to check it out. So, you d make plans to attend. You d buy tickets. You d make travel arrangements. You d book childcare. You d buy a new outfit. You d attend the event. You d take lots of pictures. You d have a great time. And then, you d wash, rinse, and repeat with another large-scale event a month or two later. Ah, good old 2019.

And then, remember 2020? COVID swept the nation and the world and all large-scale events were canceled or postponed. Some were held as virtual events. There were no travel arrangements to be made. No childcare required. Maybe some new pajamas or sweatpants were in order. You bought your first Zoom Shirt (yes, it s a thing). No photos taken, what s the point. It was a meh event. It was a meh year.

And then 2021 rolled around, and along with it a vaccine for COVID. Contraction rates improved. People felt cautiously optimistic about being around others again, with vaccine cards, hand sanitizer, and masks in tow. Some travel was booked. Babysitters began emerging from their COVID-induced exile. New outfits were acquired. And event attendance began to resume. 

Here we take a look at six of those large-scale events that went off in 2021. 

Tokyo 2020 Summer Olympics

In a move that is sure to leave future generations scratching their heads in confusion, the International Olympic Committee (IOC) opted to keep the Toyko 2020 branding for the summer Olympics, despite the event being postponed by one year from 2020 to 2021. Tokyo 2020 was described as an unprecedented demonstration of unity and solidarity as the world came together for the first time following the onset of the COVID-19 pandemic for an Olympic Games focused on the pure essentials: a celebration of athletes and sport.

From performance-enhancing drug use to boycotts to claims of corruption to participation restrictions, the Olympics are one of the more scandal-ridden large-scale events, and Tokyo 2020 was no exception. Controversies included:

• Tokyo reporting record-breaking numbers of COVID cases days after the Olympics began, and only a quarter of eligible citizens being reported as fully vaccinated as the Olympics got underway;
• Extreme heat which in itself isn t particularly controversial, but the fact that the Olympic bid lied about anticipated weather conditions, claiming mild and sunny weather and an ideal climate for athletes to perform their best made global headlines;
• Beloved American gymnast Simone Biles withdrawing from multiple events due to mental health concerns; and
• Reactions from competitors and the general public alike around the inclusion of the first openly transgender athlete, Laurel Hubbard.

The final price tag on the event? Officially, $15.4 billion, although estimates put the actual price tag at closer to $25 billion. 

Watch: The most emotional moments at Tokyo 2020

Superbowl LV

Tom Brady led his Tampa Bay Buccaneers to a decisive 31 9 win over the Kansas City Chiefs in front of what can only be described as a one-of-a-kind audience that included 30,000 cardboard cut-outs, 7,500 comped health care workers, The Weeknd, a hologram of deceased NFL legend Vince Lombardi, a hairy male streaker in a hot pink thong, Miley Cyrus, and 14,500 football fans. This was an expensive party to attend with tickets starting at $8,000 and going as high as $40,000. It was an ever more expensive party to advertise at with a thirty second ad setting advertisers back by $5.6 million, equating to just over a nickel for each of the 96.4 million viewers. 

Watch: 10 Best Superbowl Commercials 2021

Met Gala 2021

Fashion s biggest night out was held on September 13. The Met Gala, which has also been affectionately referred to as an ATM for the Metropolitan Museum of Art was more scaled down this year after being canceled in 2020, for only it s third time in the events 73-year history. The theme for this year was American independence and Black Lives Matter protestors were congregated outside while attendees rocked can t-look-away outfits indoors including a 3D head horse bustier (Kim Petras), a gold suit of armor on top of a crystal-inspired bodysuit (Lil Nas X), and a map-patterned, ruffled-sleeved outfit portraying two men kissing (Dan Levy). 

Watch: The Met Gala 2021 Red Carpet Arrivals

Big Weekend 2021

Big Weekend, hosted by BBC Radio 1, is the United Kingdom s largest music festival. The 2021 iteration of the event was four days long (running from May 28 31) and featured a variety of popular artists who filmed their 100+ performances at a wide range of iconic backdrops. Like Coldplay, who played their set at Whitby Abbey. Or Ed Sheeran who performed with a lovely English countryside backdrop. Or Royal Blood who performed from a pier. Attendees took it all in online from the comfort of their home.

Watch: Top Ten Big Weekend 2021 Sets

Library of Congress National Book Festival

With an incredibly timely theme of Open a Book, Open the World , the National Book Festival was jam-packed this year with a wide range of programs and formats. With an amazing vision from the Librarian of Congress and some great hosts including LaVar Burton and Dolly Parton, the event was flawless. From virtual live events to author interviews to a national television special to free in-person events, this year s festival nicely bridged the worlds of live, virtual, and on-demand events. This literary event, initially founded by Laura Bush in 2001, featured over 100 of the nation s best authors, poets, and illustrators.

Watch: 35 On-Demand Videos from the 2021 National Book Festival

93rd Academy Awards

And the Oscar went to well, lots of different movies, thespians, and supporting personnel, but Nomadland cleaned up quite nicely this year, taking the award for Best Picture, Best Director, and Best Actress. Originally scheduled for February 28th, the event was moved up to April 25th due to COVID safety concerns, and only nominees and presenters were permitted to attend. The public response to this scaled back version of the Academy Awards was lukewarm at best. As Mike Hale from the New York Times described, it was more like a cross between the Golden Globes and the closing-night banquet of a long, exhausting convention. The trade-off whether because of the smaller crowd, the social distancing, or the sound quality in the cavernous space was what felt like a dead room, both acoustically and emotionally. There were powerful and moving speeches, but they didn t seem to be generating much excitement, and when the people in the room aren t excited, it s hard to get excited at home. As my cat would say, meow . 

Watch: Highlights from the 93rd Academy Awards

Well, there you have it. Six event staples that helped to pave the way for a live event return to pre-COVID times. If your organization is in the market for an event to mark the long-awaited return to pre-COVID times, Decibel Events has you covered!

Elevating the Ambiance: 5 Awesome Ideas for New Year s Eve Events

BACKSTAGE, COMPANY NEWS, EVENT COLLATERAL, EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT RESOURCES, EXPERIENTIAL, LIVE EVENTS, NEWS, PRODUCTION, TIPS & TRICKS

We don t do boring. Event management requires a high level of creativity. The ability to create inspired, original experiences is the mark of a competent and compelling event management team. At Decibel, we do exactly that. We re not simply talking about big-picture issues here. Consistency and attention to minor details elevate an event from average to exceptional.

Organizing events requires detailed planning and execution, design, marketing, production, stage management, and more. With New Year s Eve around the corner, here are five awesome ideas that can elevate a party s ambiance:

1. Immersive Experiences:

Taking advantage of technological creativity for entertainment purposes allows you to give your event an innovative, immersive aspect. Incorporating interactive displays and all-encompassing experiences will ensure your party is a memorable one. Cater to all five senses, mixed with thematic elements and story driven content. These elements can elevate your event from a typical end-of-year party to an unforgettable experience. 

2. Creative Themes and Venues:

Theme and venue are paramount when it comes to event planning. On one hand, you need to make sure your venue aligns with your theme, while, on the other hand, it should check all logistical boxes for your unique event. Get creative, go bold. Try hosting your party in a museum, art gallery, brewery, or a bold architectural space.

3. Phone Charging Stations:

What s worse than an empty phone battery at a party? We ve got you. Include smart charging stations at crowded parties and events to give your guests the opportunity to charge their phones safely. They can pick up a portable battery, charge their phones, and return the battery to any station. These stations are present in many venues, including the Las Vegas Convention Center or MGM Grand Garden Arena. 

4. Go Live With 3D Virtual Platforms:

Virtual and hybrid events can be just as entertaining, interactive, and professionally produced as in-person ones. When going live on a 3D platform, virtual guests can create their own holographic avatars that can run, jump, wave, dance, and do other things, making them perfect for participating in any party! Webcams on avatars may be turned on and off, allowing for live presentations or face-to-face chats. Attendees can also keep digital information in a briefcase to view or download directly to their devices.

5. Crowd Control Solutions:

When planning large scale events, there are a few safety measures one should consider. Floor mapping, organizing crowd control solutions, and COVID safety measures are essential for a safe and secure event. After being under lockdown and separated for two years, the intensity of the audience must be considered. Our team at Decibel provides custom plans for our clients in order to maintain safety and ensure a successful event every time. This is something not to forget. 

We hope you have a very Happy New Year s Eve and wish you the absolute best for the upcoming year!

Want to learn more about planning and executing a successful NYE party? Reach out to our team of experts and we ll get it handled. 

Lessons for PR Agencies on taking live events viral

BACKSTAGE, EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, LIVE EVENTS, NEWS, TIPS & TRICKS

We love seeing great art installations, and wanted to take the time to recommend the In America: Remember flags exhibit on the National Mall. Developed by Suzanne Firstenberg, this exhibit honors the 650,000 Americans that have died from COVID-19. 

Some great lessons can be learned from the concept and execution of this exhibit, and wanted to share some great key learnings for our Agency and Corporate clients as they concept and plan their own mobile media tours, exhibits, and touring events.

Start small, and evaluate:

Suzanne Firstenberg started with an installation at RFK stadium and 200,000 flags. The idea took off and the new exhibit on the National Mall is 640,000+ and covers acres. While this is a tragic reason to expand the art installation, it is a great lesson in starting with a smaller proof of concept, and then expanding in the future.

Simplicity and Scale:

This exhibit is not terribly expensive to execute. It is developed with simple white survey flags. More than 600,000 of them over acres on the National Mall. The simplicity and scale of this art installation gives it the gravitas to make it a show stopper. And this scale makes for a great photo. This is evident from images from the ground level of viewers, the aerial shots from the lifts, or the drone shots in the air.

Social Shareability

Most agency clients are looking for their events to be shared socially. This is a Master Class on how to make your message explode on social media. WIth the simplicity and scale mentioned above, this prints very well on camera. It is also a VERY simple message that helps the public visualize the scale of 640,000 deaths. Humans are very bad at estimating the scale of large numbers and this message is crystal clear and demonstrates it perfectly. 

Press Attention:

Agency clients are always looking for the magic bullet for the press to take interest in their PR Stunt, media tour, or live event.  The press has certainly amplified this exhibit. All the reasons mentioned above make for fantastic art. This really helps with the visual medium for outlets. It also makes a tough concept very easy to understand. But most importantly, there is no corporate agenda here. They are not selling anything and it is not commercial. This is the main challenge for corporate mobile media tours, events and exhibits that have an agenda. Where we come in at Decibel is how to craft these events to thread the needle for clients into a meaningful and impactful exhibit without too heavy handed corporate messaging.

All in all, this exhibit is a great opportunity to learn these techniques and apply them to your own Agency events, PR Stunts and marketing tours. And on a personal level, it s worth a visit on its own as well.

NBC s Olympics The Technology Behind The Triumphs

EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT PRODUCTION TECHNOLOGY, LIVE EVENTS, NEWS, PRODUCTION

With 180 commentators covering over 7000 hrs of footage, NBC s coverage of the Tokyo Olympics was the largest of any media organization. While relying somewhat on the Olympic Broadcasting Service, NBC also provided a lot of its own infrastructure and team, including over 3000 employees across the world, and dozens of broadcast booths both in Tokyo and their American base in Stamford, Connecticut. 

Source:Twitter/PlanarSystems

The Raw Numbers

NBC s 2021 effort included:

• 8,000: Number of miles that the Rings Across America marketing activation will drive across the country
• 7,000: Total programming hours across NBCUniversal
• 6,745: Miles between Stamford, Conn., and Tokyo, Japan
• 5,500+: Hours of coverage across NBC Sports Digital platforms (NBCOlympics.com and the NBC Sports app)
• 1964: Year that marked NBC s first-ever coverage of an Olympic Games for the Tokyo Olympics
• 1,800: Approximate number of domestic-based NBC Olympics employees
• 1,600: Approximate number of NBC Olympics employees on-site in Tokyo
• 180: Number of commentators on NBC Olympics talent roster
• 41: Number of sports that will be contested in Tokyo, comprising 339 medal events
• 28: Broadcast booths located at NBC Sports International Broadcast Center in Stamford, Conn.
• 17: Consecutive nights of primetime coverage on the NBC broadcast network
• 13: Number of hours Tokyo is ahead of the U.S. Eastern time zone
• 4: Production trucks based at NBC Sports International Broadcast Center

Source:Twitter/SVG_Brandon

The Technology Behind The Visuals

It may be surprising to learn, but the technology used to film NBC s Olympics coverage has the same brand logos you d see on our own camera equipment. NBC partnered with a number of camera companies but relied heavily on Sony for its state-of-the-art 4K digital cameras that could stream directly to their base at the press center. Over a hundred Sony cameras were used throughout the weeks, and were complemented by thousands of sony monitors for viewing at events, in the broadcast center, and back in America.

Of course, while enjoying the best in digital video capturing from Sony, NBC also recognized that the best lenses for their cameras may not come from the same company. Instead, they reached out to Canon, who supplied them with next-generation UHD lenses, the only of their kind to allow for long-zoom fieldwork.

At Decibel Events, we have yet to have the opportunity to implement underwater cameras or dozens of concurrent 4K systems. However, we are strong believers in ensuring the technology we use is right for the task at hand. With a large inventory of equipment and trusted rental partners we can rely on for unique projects, we always bring the best event technology including sound, video, and lighting for your needs.

Now That s A Lot of Data!

NBC s main broadcast center in Stamford is the primary center for editing and production before much of the Olympics coverage went to air, which required dozens of hours of high-definition video to be sent across the globe every day. Imagine downloading all of Netflix every day and you wouldn t get close to the data they moved. For this, NBC relied on Signiant intelligent file transfer software for low latency transfer. 

With more audiences tuning in online than any Olympics before it, NBC partnered with Amagi to make streaming possible through NBCOlympics.com. Amagi also provided help to seamlessly connect this new site with Peacock streaming services and normal broadcast services.

While your events will not *likely* need the sort of data streaming that the Olympics do, it is within your reach to have online viewers partake in the experience as well. Here at Decibel Events, we are experts at combining live and online experiences, and develop bespoke platforms to showcase your speakers both in real-time and on-demand. To learn more about how we do it, check out how we approached the 2020 National Book Festival as it went online-only. 

Source: Twitter/sportsvideo

The Olympics would be impossible to organize, except

There are some incredible technological solutions when it comes to organizing massive events. For NBC, the solution came in the form of Xytech s ScheduALL. Having worked with NBC for the last eight Olympics, they knew the system would work perfectly to manage video router assignments and satellite uplink scheduling, pass information to downstream systems, and facilitate on-air coverage for each feed. 

Without strong management systems and experienced leadership, organizing with hundreds of employees, event staff, and vendors would be impossible. Like NBC, we believe in tailored solutions. Decibel Events has long perfected our own management systems to ensure the smooth running of events large and small.

NBC s coverage of the Tokyo Olympics may end up in the record books. With a global pandemic and greater support from Olympic Broadcasting Services, over three hundred events were watched by more online viewers than any previous sporting event ever. While your event may not be of the same scale in terms of cameras, or viewers, that doesn t mean you can t expect the same level of quality in film, production, or organization. By having the same strong belief in quality technology and event management systems that NBC had for the Olympics, Decibel Events can offer you the same quality of coverage for your events.

Setting the Stage for NBC s Tokyo Olympics

EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT PRODUCTION TECHNOLOGY, PRODUCTION

While much can be said about the technology and logistics behind NBC s coverage of the delayed 2020 Olympics, more could be said about the incredible work performed by the set designers, those geniuses at HD Studio, Planar, and Blackwalnut. The people behind the sets of Fox Sports, The Late Show with Stephen Colbert, and the last few Olympics came back again to produce a set full of natural beauty.

Source: Twitter/planarsystems

The day the designers of the NBC set finished their work and were about to send it to fabricators was the same day they were told the Olympics were to be delayed. Not just delayed, but changed in such a way that most of their ideas would no longer work. Sets had to accommodate for a pandemic, and strict safety guidelines, while being adaptable enough to handle any major change occurring during the three weeks of live broadcasting.

While other media groups kept their sets at home during the pandemic, NBC found space to create a number of inviting sets to use throughout the three weeks. While the International Broadcast Center (IBC) was home to two studios designed for Peacock and Twitter streaming, the set that had everyone excited was the beautiful outdoor creation for host Mike Tirico.

This deck set was, in fact, the roof of the Hilton Tokyo Odaiba hotel. Aesthetically the set took advantage of the incredible Tokyo skyline, which included its own Olympic rings, and reflected an unrestrained celebration of sport. In a time of claustrophobic lockdowns and empty stadiums, it presented us with life.

Source: Twitter/sportsvideo

On a more logistical side, the open-air and large sets also provided far fewer restrictions when ensuring safety guidelines were followed to protect all staff during this concerning pandemic. At the time, guidelines still required athletes to remain two meters away from presenters, and presenters a meter apart. With good lighting design and blocking, however, this rarely appeared to be the case for those watching at home.
In this lies the true genius of NBC s set design; an aesthetically pleasing set hiding great practical considerations.

The three sets took inspiration from the country s own presentation at the closing of the previous Olympics, employing light-colored woods and lattice patterning that allude to the world-renowned architecture of Japan. While real wood could not be used, the traditional colors and texture of native trees were chosen those of the Yew and Cyprus specifically.

The lattice also had a secondary effect. According to Newscaststudio, it appealed to the designers at HD Design because if the camera moves, the layers cause movement from a geometric standpoint.

To ensure proper social distancing without an effect of alienation, seating and tables were designed to be open and light, while cameras would play with perspectives to help commentators appear closer.

A fourth set seen for only a few events happened during the one event you should always expect with a live setting a storm. In the cleverly adapted ballroom of the Hilton was laid a dark indigo rug with the logo of the Olympics. Using the same wood-colored paneling, and little else, the design team created a set that was both quick to assemble and appeared to match the originally designed studios elsewhere.

Source: Twitter/planarsystems

The sets for NBC s Olympics coverage may have been minimalist in design, but they were carefully chosen. Background lighting and screens were often found to include hues of aizome, a distinctly Japanese shade of indigo. Internal sets had a curved backdrop to offer a sense of closeness, while the rare set-piece would be a native plant, reminding us of the natural element to the sporting competitions.

A relatively new addition to these sets wasn t ever in the studio, though. Instead, producers took advantage of augmented reality graphics, powered by Ross Video s Voyager. Using Unreal Engine and Stype, they were able to produce live, virtual screens that appeared to float comfortably beside presenters. A far cry from the green screens of old, the simple design of the set was all the backing they required.

An empty stage or black box can sometimes be an effective platform, but often it appears instead to be evidence of a lack a lack of care, a lack of budget, or a lack of creativity. Professionally designed stages that reflect the themes and values of your event do not have to be flashy, or expensive. Nor do they have to be inhibitive to presenters, audiences, or budgets. Decibel Events can help you design stages that are both functional and aesthetic, to be praised by presenter and audience member alike.

Tokyo Olympics By the Numbers (for Event Geeks)

EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT PRODUCTION TECHNOLOGY, LIVE EVENTS, NEWS

The Tokyo Olympics may be the largest audio-visual event to ever be broadcast around the world. With many events running without live audiences and even family members of competitors having to stay home because of the pandemic, Olympic Broadcasting Services (OBS) were faced with one of the greatest challenges ever to offer a production as immersive as being there yourself.

And oh, how they have risen to the challenge. With the latest advancements in audio-visual technology and a massive team of talented people, the OBS provided a way to experience the 339 individual events in a way never before seen.

A Quick Glance at Impressive Numbers
The numbers almost speak for themselves; for the biggest broadcast, the Olympics have ever seen, OBS used an infrastructure larger than any other.

• 9,500+ estimated hours of content produced by OBS
• 3,800 4,000 estimated hours of sports and ceremonies
• 118 HD contribution multilateral feeds
• 68 UHD contribution multilateral feeds
• 76 HD distribution feeds
• 44 UHD distribution feeds
• 31 Outside Broadcast (OB) vans
• 22 fly-away systems
• 1,049 camera systems
• 210+ slow-motion cameras
• 250 minicams
• 18 cablecam systems
• 27 tracking camera systems
• 37 jibs and cranes
• 3,600 microphones

[Image: The Tokyo OBS Media Center, Source: Instagram/@@_markpickering]

Looking closer, however, we come to realize how OBS built a system through careful decision-making, great staff, and the best technology available.

The Highest Quality Images Ever

For the 2016 Rio Olympics, we got to see high-definition video playback of all our favorite events. For 2021, we got 4K and even 8K cameras, offering over four times the quality of those pictures from only five years ago. These were captured by over 1,049 camera systems, 27 tracking camera systems, and 37 jibs and cranes. These include cameras connected to cars, flying besides runners, and even underwater. Between them, they covered dozens (and sometimes hundreds) of perspectives for over 4000 hours of content (which will later be edited and produced to double that number).

[Image: Olympic Broadcasting Services Cameraman. Source: Wikicommons]

An Immersive Experience

The OBS didn t settle for simply the sharpest images available. Nor did it settle with the 5.1.4 surround sound (which captures sound vertically from four extra perspectives). No. In 2021, the OBS also captured images and other data for audiences that we haven t experienced before.

For the first time ever, the Tokyo Olympics included Live and on-demand immersive 180 stereoscopic and 360 panoramic coverage. From AI that produces 3D modeling at the gymnastics to vital sign monitors that show the heart rate of archers, the Olympic Broadcast team offered us an immersion beyond anything we could expect while sitting in the stands.

[Image: A golf tournament can take dozens of cameras to capture. Source: Twitter/@@GarageUganda]

[possible video to use as alternative:https://video.twimg.com/tweet_video/E7YrqiRX0AElink.mp4 Source: Twitter/@@AtPeterHayes]

Live Streaming with 5G

When you talk about high-quality images, you end up talking about large amounts of data. The minimum streaming bandwidth for 4K cameras is around 25Mb/s, over the typical bandwidth available on 4G. With up to 64 streams entering the main center at any one time to be processed before being added to the OBS cloud, the infrastructure required has to be massive!

That is why OBS partnered with Alibaba and uses its own next-gen 5G network to process and release thousands of terabytes of data to its partners every hour.

[Image: OBS Contribution Distribution Unilateral Room. Source:alibabagroup.com]

The Best Events Team in The World?

Of course, no event recording succeeds without a strong and competent events management team. While the planning group comprises 166 people from 30 nationalities, the number of employees during the Olympics ballooned to over 8100. These included cameramen, gaffers, sound engineers, editors, producers, and drivers. Believe it or not, 120 employees dedicated their days simply to labeling footage to be used; these people were even so busy that they employ AI to help them!

[Image: The Olympic Broadcasting Services Team is already working on Beijing. Source: Twitter/@@YiannisExarchos]

Can I have Olympics Level Coverage at My Event?

Let s be real. You don t need this level of coverage. Very few live events outside of the Olympics do. However, most corporate live event managers don t realize that a lot of the experiences Olympic audiences view can actually be reached within their budget. Here at Decibel Events, we work to provide this level of production in all of our event productions. From our live event broadcast production with live streaming from multiple cameras and perspectives, to IP cloud integration, and from design through execution.

Want to see more? Check out the 2021 National Book Festival this September to see our work in action including both live and virtual audiences. We have been the Event Agency of Record for over a decade, and also work with other corporations on their large-scale events and meetings to bring them this level of production and to give them the opportunity to have global-level productions at a budget they can afford.

Holy Fuck, Apple. You Spent HOW MUCH?!

EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVERYTHING ELSE, LIVE EVENTS, LOL, PRODUCTION

10 Major Events That Cost Less Than WWDC

Apple spent a whopping $50 million on its annual Worldwide Developers Conference. $50 MILLION. 

This staggering figure was recently unveiled by Phil Schiller, former head of Apple s worldwide marketing, during his testimony at the ongoing trial of Epic Games vs. Apple, and it shook us to our core.

Yes, we know Apple is a billion-dollar company, and yes, we know they use their week-long conference to announce their shiny new gadgets (of which we re big fans), but it s still just. a. business. meeting. The set-up is super basic: a stage, some cameras, some speakers, and occasionally a musical guest (Weezer, Panic! at the Disco, Fall Out Boy and Good Charlotte), but nothing so spectacular or extraordinary or life changing that the event could run up that kind of bill. 

To put this in perspective, we rounded up some other extravagant events that didn t cost nearly as much as Apple s week-long business meeting. 

10.  Naomi Campbell s 36th Birthday Party $1.8 Million

Supermodel Naomi Campbell rented out 18 floors of Burj Al Arab, the world s first seven-star hotel, to host her elaborate three-day birthday bash in Dubai. Each day featured a series of celebratory themed events for the OG Super Model and her high-profile guests, including David and Victoria Beckham, and Linda Evangelista. No assistants or phones were harmed at the big birthday bash.

9.  Trump s 4th of July Event $5.4 Million

In 2019, during Donald Trump s presidency he hosted an over-the-top 4th of July event featuring tanks, fireworks, and a military flyover at the Lincoln Memorial. He called the event remarkable; we call it a misuse of public funds.

8.  Macy s Thanksgiving Day Parade $12.3 Million

This 2.5 mile parade with enormous balloons, unbelievable floats, and talented performers, dazzles crowds during the holidays each year. According to The Smart Shopper s 2016 report, the average total cost to host the parade is between $10.4-$12.3 million. Event logistics can cost up to $3.4 million.

7.  Producing Hamilton on Broadway $12.5 Million

Everyone wants to be in the room where it happened. Mounting the show on Broadway took $12.5 million, or one-million-two-hundred-fifty-thousand ten-dollar bills featuring our founding father. There is nothing scrappy about the Tony Award-winning musical, which has grossed more than $1 billion in global revenue to date. 

6.  Jennifer Lopez & Shakira s Super Bowl Halftime Show $13 million

JLo and Shakira killed the Super Bowl halftime show in 2020. The 14-minute show included more than 130 dancers, 600 field team members, 5,350 pieces of pyrotechnics and some spectacular lasers. The televised performance won an Emmy Award, and resulted in millions of viewers feeling bummed out about their physical fitness and skin care regimen. 

5.  Opening of the Atlantis Hotel in Dubai $31 Million

With a goal to make this resort opening one of the biggest events of the year, event designer and producer Colin Cowie and Empire Entertainment turned up the flash to throw a lavish three-day extravaganza. Powerful video projections, pyrotechnics and fireworks told the story of the Atlantis across the outer facade, ending in the largest-ever fireworks display on record more than seven times larger than those used at the Beijing Olympic games. 

4.  2021 Oscars $40 Million

The Academy Awards wanted to go big and go live this year. All attendees were required to take three COVID tests prior to attending, but considering they received a gift bag containing approximately $225,000 worth of goodies, it feels like a fair trade to us. Plus, ya know, human interaction.

3.  Opening Ceremonies for the 2012 London Olympics $42 Million

This spectacle was called Isles of Wonder. Directed by Academy Award-winning British film director Danny Boyle, the London Olympic opening ceremonies pulled out all the stops. With a television audience of 900 million, it became the most-viewed Olympic opening ceremony. 

2.  Burning Man Music Festival $44 Million

In 2018, Burning Man reported it took $44 million to produce the music festival focused on community, art, self-expression and self-reliance. The event creates a temporary city in a Nevada desert and features a 40-foot-tall burning effigy among hundreds of other elaborate art structures. Fun fact: they spend $1.4 million for sanitation services alone (aka: port-a-potties). 

1.  Prince Harry & Meghan Markle s Royal Wedding $45 Million

We watched, we wept, we drank tea at 5am. A royal wedding is more affordable than a work conference. <<>>

Apple: give us a call. We can produce a fantastic WWDC for you with a lower price tag and so much more than a stage with a screen and some lights.