EVERYTHING ELSE
After reading a few posts from our friend @blah2voila about million dollar ideas, I wanted to share this amazing project from the designers at MNML. Scott Wilson and team designed two watches that integrate the iPod Nano, the TikTok and LunaTik.
While the designs are great, the most impressive part is the response they got for initial funding. Instead of VC or angels, they went direct to the consumer through KickStarter.com.
[On a side note, Kickstarter is a great concept in its own right, and I find the most fun finding local projects that are getting off the ground. Try it if you haven t already!]
Their original funding level needed to begin production was $15,000. This is no small amount for the average on KickStarter. As it ended last night, they received a total of over $940,000. I thought this would be a great example of a million dollar idea!
