EVENT INDUSTRY, LIVE EVENTS, TIPS & TRICKS
I love to highlight events that just work. A simple, yet focused idea that is met with seamless execution can have great results. These don t have to be expensive, or overly planned. I also like to give recognition to my hometown when I can.
The Winston-Salem Symphony pulled off a great promotional event a few days ago by performing a piece in the Belk s Department store. While this was not your traditional flash mob, it still holds as a great example. I am sure they worked with the mall and Belk s prior to the flash-mobbing as it would be quite hard to sneak in a piano AND a timpani. Even though they tipped their hand to the location, it was on message for their group (to promote their upcoming performance of Handel s Messiah) and brought attention into the store itself. This is a great example of using a flash-mob event to reinforce your brands message.
