EVENT PRODUCTION INSPIRATION
Did you know there s a whole field of study about how to help people get around? It s called Wayfinding . There are agencies that specialize in it, and it seems like one of those fields that you ve never heard of but when you think about it, of course it exists and of course it s necessary. How do people find their way around buildings and interior commercial spaces? Malls? Subways and airports? What do they need to know to get where they re going? When and where should signage be placed? The several times that we ve organized the National Book Festival, attended by over 100,000 people, it was vital that we clearly informed people how to get to the tents they wanted to get to, and we have garnered a special appreciation for nice You Are Here maps.
With Wayfinding, design must first give way to clarity. Something can be clear and ugly, but it must be clear. Obviously, the best projects are both beautiful and clear. Check out this collection of a few of the pretty and thought-provoking wayfinding projects from Behance:
Skyrim Riften Map, Chelsea Butts
Bless the gaming community and their endless enthusiasm. This exceptionally clear top-down 2d map was made of a fictional district from the video game, Skyrim.
Subic Map, Jo Malinis and Raxenne Maniquiz
Another lovely 2D creation, and a bit more complex than the first example, this area map was created for the 2014 Ad Summit.
Reynolds Performing Arts Center, Robert Eugene Sidwell
This one is lovely because its so adult. Designed in a slight perspective and using a lovely soft palette against a computer-generated-level-design feel.
Norwegian School of Creative Studies Wayfinding System, 4 Collaborators
An interesting approach to the use of 3D renderings that draw a realistic sense of space in the viewer s mind.
Suburban Map, Anna Giulia Spagnulo
Ooh! Look at the great illustration on this one. This map walks a great line between beauty and clarity, without falling back on Swiss design.
Festival Map, Estel Martinez
A faux-3D illustrated map concept, showing each unique festival space individually. Larger-than-life extruded objects focus the eye on the important bits.