COMPANY NEWS, EVENT INDUSTRY
For the part it played in the production and tour events for the DoubleTree by Hilton Little Things Project, Decibel Management was awarded with its second Silver Anvil by the Public Relations Society of America (PRSA).
The Little Things Project saw DoubleTree by Hilton ask its customers about the little things that made big differences to their stay in the hotel. The project gathered more than 5,000 responses that spoke of the importance of local bargains, ability to recharge electronics, free Wi-fi and DoubleTree by Hilton s famed chocolate chip cookies. Following this research, the hotel went on the road for a 50-city tour to share these little things with people across the nation.
The campaign met with rave success wherever it went, which was shown in the PRSA Silver Anvil in the Marketing Consumer Services- Travel, Tourism, and Hospitality category for the DoubleTree by Hilton s Little Things Project Brightens Travel Experiences Nationwide tour. This was truly a team effort from all sides including DoubleTree by Hilton with Ketchum, Gensler, Digital Royalty, OMD, Decibel Management and Laird.
DoubleTree by Hilton, Ketchum and the Little Things Project also won 2 Bronze Anvils in the Media Relations Consumer Services, Travel and Tourism/Hospitality and Social Media, Consumer Services categories. The campaign also won an Award of Commendation in the Creative Tactics, Consumer Services category.
Decibel Management is proud to be awarded the PR industry s highest honor for the second year in a row. A big thanks to the entire team, and certainly looking forward to working with this group again!