EVENT PRODUCTION TECHNOLOGY
We know, we know, in 2015, most immersive brand experience are tech-driven it s hard to find one that isn t but these five feature cutting-edge experiential technology at their core.
Delta at TEDx2015
https://youtu.be/8_VWKEt2e3w
Delta jumped into the TEDx fray with a booth inspired by travel writer Pico Iyer and dubbed Stillness in Motion . The booth was driven by biometric sensors that matched the participant s heart rate to an immersive lighting display, creating a personalized trance-like sensory experience.
Flying Over Wimbeldon
The virtual reality experience launched by Stella Artois allows participants to see Wimbeldon though the eyes of Rufus the Hawk, the event s beloved pigeon-thwarting mascot. While you can participate in the experience online at Flylikerufus.com, Stella Artois also has a stationary location at Waterloo Station in London.
Holographic Tennis
More from the sports-o-verse, American express outdid themselves celebrating the start of the US Open with a holographic wall that allowed attendees to play a live-slash-virtual match with tennis celebs.
From Eventmarketer.com:
Here s how it worked: As fans munched on complimentary eats, they watched Sharapova, James, Puig, Isner and a few lucky members of the crowd step onto the court to use interactive, responsive tennis rackets designed to translate, in real-time, the players every move. As the athletes played a real-life tennis game, every stroke and movement of the ball was transformed into 3D graphics, animations, sounds and video projections. Holographic appearances from tennis legends rounded out the experience.
Kenzo s Interactive Aquarium
Paris-based fashion brand Kenzo educates the public about the dangers of overfishing with its interactive aquarium display window benefiting the Blue Marine Foundation. The window s abundance of virtual fish slowly begin to disappear and are only replenished by the purchase of a t-shirt.
Google Photos Food Truck
Google Photos took to the road with a mobile tour allowing participants to pay for lunch with a picture.
https://youtu.be/r0QSQANxY08