EVENT INDUSTRY
You re always putting yourself at at least marginal risk when you decide to pull a promotional marketing stunt, and the more over-the-edge the stunt, the truer that can be. It s hard to be 100{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} sure that in-your-face marketing stunts won t backfire in a lot of complaints (at best) or (at worst) a lawsuit. But these companies have managed to still pull of some crazy publicity stunts while still hitting all the right notes.
North Face Korea
North Face took their Korean customers on an extreme shopping expedition when unsuspecting buyers had the floor drop out from under them (literally):
This one walks a fine line. You ll notice that all of the customers are young, fit and look active no children or seniors. We imagine that customers chosen to participate in this have to be carefully selected and presumed to be capable of a little rock climbing before the switch was flipped.
TNT Belgium
TNT s Push Button to Add Drama campaign is a fantastic example of shock-value marketing that is unlikely to get anyone hurt or fired. They added a little mystery and excitement to the day in a way that s sure to get everyone nearby talking without causing physical discomfort, embarrassing anyone, or making anyone angry. Hits all the right notes:
Carrie
You d expect that a marketing stunt for a horror movie would include a high level of scare factor. The makers of Carrie completely rigged out a New York City coffee shop with floor-to-ceiling special effects equipment, and customers were treated to a telekinetic surprise:
