Compassionate Events: Enable Passive Attendee Donations with Checkin for Good

EVENT PRODUCTION TECHNOLOGY

We just stumbled across this, found it inspirational, and we think it deserves some attention: One of the event industry buzzwords in 2014 was definitely sustainable events , and we saw a lot of great blog articles and innovative guides on how the we can better plan to cut down waste and protect the environment. But green isn t the only way to compassionate event planning, and we wanted to highlight another way that event managers can give back, called Check-in for Good.

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So, what is it?

Check-in for Good is a Foursquare-esque mobile platform that facilitates small donations. Users download the app, and then, and we re quoting here, Every time a patron checks-in on their smartphone, the participating business makes a donation to the cause they are supporting.

How does that Apply to Event Managers?

While the language on the Check-in for Good website is targeted at businesses, the platform isn t limited to that use. Event managers first drum up some support, asking a client or event sponsors to pledge a certain amount of money for every user check-in. During app set-up, event managers can set the times and locations that attendees can check in, and apply to make their event a Check-in For Good Donation Hotspot. When attendees arrive on the day of, event collateral would urge them to download the app and complete the check-in, and a small sum would go to your charity (or charities) of choice. Enough checkins, and those small sums can add up to big help for struggling NGOs.

You can also set a maximum limit or target on donations, ensuring that backers don t spend more than they re willing to throw in.

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Don t get Pigeonholed

During the set-up process, event managers are offered the option to choose which causes the event will support one or many. Choose a single cause that aligns with your event s message, or you can spread the love around for more a more cross-issue approach.

Customize

You can build special offers into the app, so that attendees are rewarded for checking in at your event. For example, you might offer checked-in attendees a discount on their ticket at the registration window.

Sharing = Caring = Buzz

Whenever an attendee checks in via the app, they have the option to share their check-in (and thus, their donation) on a range of social networks, generating buzz for the event and the charity both.

As far as we see it, this is a win-win for everyone involved, and if you ve got willing backers, we recommend giving this a go!

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