Lessons for PR Agencies on taking live events viral

BACKSTAGE, EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, LIVE EVENTS, NEWS, TIPS & TRICKS

We love seeing great art installations, and wanted to take the time to recommend the In America: Remember flags exhibit on the National Mall. Developed by Suzanne Firstenberg, this exhibit honors the 650,000 Americans that have died from COVID-19. 

Some great lessons can be learned from the concept and execution of this exhibit, and wanted to share some great key learnings for our Agency and Corporate clients as they concept and plan their own mobile media tours, exhibits, and touring events.

Start small, and evaluate:

Suzanne Firstenberg started with an installation at RFK stadium and 200,000 flags. The idea took off and the new exhibit on the National Mall is 640,000+ and covers acres. While this is a tragic reason to expand the art installation, it is a great lesson in starting with a smaller proof of concept, and then expanding in the future.

Simplicity and Scale:

This exhibit is not terribly expensive to execute. It is developed with simple white survey flags. More than 600,000 of them over acres on the National Mall. The simplicity and scale of this art installation gives it the gravitas to make it a show stopper. And this scale makes for a great photo. This is evident from images from the ground level of viewers, the aerial shots from the lifts, or the drone shots in the air.

Social Shareability

Most agency clients are looking for their events to be shared socially. This is a Master Class on how to make your message explode on social media. WIth the simplicity and scale mentioned above, this prints very well on camera. It is also a VERY simple message that helps the public visualize the scale of 640,000 deaths. Humans are very bad at estimating the scale of large numbers and this message is crystal clear and demonstrates it perfectly. 

Press Attention:

Agency clients are always looking for the magic bullet for the press to take interest in their PR Stunt, media tour, or live event.  The press has certainly amplified this exhibit. All the reasons mentioned above make for fantastic art. This really helps with the visual medium for outlets. It also makes a tough concept very easy to understand. But most importantly, there is no corporate agenda here. They are not selling anything and it is not commercial. This is the main challenge for corporate mobile media tours, events and exhibits that have an agenda. Where we come in at Decibel is how to craft these events to thread the needle for clients into a meaningful and impactful exhibit without too heavy handed corporate messaging.

All in all, this exhibit is a great opportunity to learn these techniques and apply them to your own Agency events, PR Stunts and marketing tours. And on a personal level, it s worth a visit on its own as well.

2021 Emmy Awards Reviewed- Hits and Misses

BACKSTAGE, COMPANY NEWS, EVENT DESIGN, EVENT INDUSTRY, LIVE EVENTS, NEWS, TIPS & TRICKS, UNCATEGORIZED

Did you catch the 2021 Emmy awards ceremony this Sunday? We have fairly strong opinions here at Decibel about the production, and curious your own thoughts about the broadcast. Tl;dr tight shot was rubbish but we are encouraged to see live events happen safely.

The Emmy s saw attendees back in person (and in a fancy tent) this year.  If you have ever designed and built out a production in a tent, you know what goes into the process. It is not easy, and a LOT goes into how these types of productions are designed. As you can see below, the event was built outside of the Staples Center. We have some great behind the scenes productions shots so you can see *behind* the facade into what it looks like backstage.

Behind The Scenes

So what worked? I loved what I will call the attendee experience. The in-room experience looked great and I believe that the event guests had a great view and experience in the space. The long runs of LED down the length of the tent were solid as were all the graphics that made it to screen. I also loved the second stage backdrop and look. I am also thrilled to see the event pass COVID-19 protocols to get this many people in one place, all vaxxed and tested for the event. This should be a good model for other large scale events.

2021 Emmy Tent Production View

What fell short? The tight shot was absolute trash. I am actually really surprised this was able to make a national broadcast. It may have worked for those in the room, but any good producer learns early that you produce for your primary audience. This would be the television viewers and what did we get? A large solid color cyc that was wrinkled in the corners and a giant Emmy statue. In the tight shot, we only really got to see the mid section of the statue and the presenter. I would LOVE to know how in the world that made it through approvals.

Tight Shot

In addition, there seemed to be a bit more gack in the different shots. In some instances, this was in the form of staff walking through the live shot, or just undressed hardware. I was also surprised about the audio quality for the broadcast. 


All in all, I was glad to see a live event again and looking forward to the opportunity for more clients to take the leap safely and get back to these in-person events.

NBC s Olympics The Technology Behind The Triumphs

EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT PRODUCTION TECHNOLOGY, LIVE EVENTS, NEWS, PRODUCTION

With 180 commentators covering over 7000 hrs of footage, NBC s coverage of the Tokyo Olympics was the largest of any media organization. While relying somewhat on the Olympic Broadcasting Service, NBC also provided a lot of its own infrastructure and team, including over 3000 employees across the world, and dozens of broadcast booths both in Tokyo and their American base in Stamford, Connecticut. 

NBC's Tokyo Live Set

Source:Twitter/PlanarSystems

The Raw Numbers

NBC s 2021 effort included:

  • 8,000: Number of miles that the Rings Across America marketing activation will drive across the country
  • 7,000: Total programming hours across NBCUniversal
  • 6,745: Miles between Stamford, Conn., and Tokyo, Japan
  • 5,500+: Hours of coverage across NBC Sports Digital platforms (NBCOlympics.com and the NBC Sports app)
  • 1964: Year that marked NBC s first-ever coverage of an Olympic Games for the Tokyo Olympics
  • 1,800: Approximate number of domestic-based NBC Olympics employees
  • 1,600: Approximate number of NBC Olympics employees on-site in Tokyo
  • 180: Number of commentators on NBC Olympics talent roster
  • 41: Number of sports that will be contested in Tokyo, comprising 339 medal events
  • 28: Broadcast booths located at NBC Sports International Broadcast Center in Stamford, Conn.
  • 17: Consecutive nights of primetime coverage on the NBC broadcast network
  • 13: Number of hours Tokyo is ahead of the U.S. Eastern time zone
  • 4: Production trucks based at NBC Sports International Broadcast Center
NBC's Tokyo Live Production Room

Source:Twitter/SVG_Brandon

The Technology Behind The Visuals

It may be surprising to learn, but the technology used to film NBC s Olympics coverage has the same brand logos you d see on our own camera equipment. NBC partnered with a number of camera companies but relied heavily on Sony for its state-of-the-art 4K digital cameras that could stream directly to their base at the press center. Over a hundred Sony cameras were used throughout the weeks, and were complemented by thousands of sony monitors for viewing at events, in the broadcast center, and back in America.

Of course, while enjoying the best in digital video capturing from Sony, NBC also recognized that the best lenses for their cameras may not come from the same company. Instead, they reached out to Canon, who supplied them with next-generation UHD lenses, the only of their kind to allow for long-zoom fieldwork.

At Decibel Events, we have yet to have the opportunity to implement underwater cameras or dozens of concurrent 4K systems. However, we are strong believers in ensuring the technology we use is right for the task at hand. With a large inventory of equipment and trusted rental partners we can rely on for unique projects, we always bring the best event technology including sound, video, and lighting for your needs.

Now That s A Lot of Data!

NBC s main broadcast center in Stamford is the primary center for editing and production before much of the Olympics coverage went to air, which required dozens of hours of high-definition video to be sent across the globe every day. Imagine downloading all of Netflix every day and you wouldn t get close to the data they moved. For this, NBC relied on Signiant intelligent file transfer software for low latency transfer. 

With more audiences tuning in online than any Olympics before it, NBC partnered with Amagi to make streaming possible through NBCOlympics.com. Amagi also provided help to seamlessly connect this new site with Peacock streaming services and normal broadcast services.

While your events will not *likely* need the sort of data streaming that the Olympics do, it is within your reach to have online viewers partake in the experience as well. Here at Decibel Events, we are experts at combining live and online experiences, and develop bespoke platforms to showcase your speakers both in real-time and on-demand. To learn more about how we do it, check out how we approached the 2020 National Book Festival as it went online-only. 

NBC's Tokyo Live Production Room

Source: Twitter/sportsvideo

The Olympics would be impossible to organize, except

There are some incredible technological solutions when it comes to organizing massive events. For NBC, the solution came in the form of Xytech s ScheduALL. Having worked with NBC for the last eight Olympics, they knew the system would work perfectly to manage video router assignments and satellite uplink scheduling, pass information to downstream systems, and facilitate on-air coverage for each feed. 

Without strong management systems and experienced leadership, organizing with hundreds of employees, event staff, and vendors would be impossible. Like NBC, we believe in tailored solutions. Decibel Events has long perfected our own management systems to ensure the smooth running of events large and small.

NBC s coverage of the Tokyo Olympics may end up in the record books. With a global pandemic and greater support from Olympic Broadcasting Services, over three hundred events were watched by more online viewers than any previous sporting event ever. While your event may not be of the same scale in terms of cameras, or viewers, that doesn t mean you can t expect the same level of quality in film, production, or organization. By having the same strong belief in quality technology and event management systems that NBC had for the Olympics, Decibel Events can offer you the same quality of coverage for your events.

Setting the Stage for NBC s Tokyo Olympics

EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT PRODUCTION TECHNOLOGY, PRODUCTION

While much can be said about the technology and logistics behind NBC s coverage of the delayed 2020 Olympics, more could be said about the incredible work performed by the set designers, those geniuses at HD Studio, Planar, and Blackwalnut. The people behind the sets of Fox Sports, The Late Show with Stephen Colbert, and the last few Olympics came back again to produce a set full of natural beauty.

Indoor Olympic set

Source: Twitter/planarsystems

The day the designers of the NBC set finished their work and were about to send it to fabricators was the same day they were told the Olympics were to be delayed. Not just delayed, but changed in such a way that most of their ideas would no longer work. Sets had to accommodate for a pandemic, and strict safety guidelines, while being adaptable enough to handle any major change occurring during the three weeks of live broadcasting.

While other media groups kept their sets at home during the pandemic, NBC found space to create a number of inviting sets to use throughout the three weeks. While the International Broadcast Center (IBC) was home to two studios designed for Peacock and Twitter streaming, the set that had everyone excited was the beautiful outdoor creation for host Mike Tirico.

This deck set was, in fact, the roof of the Hilton Tokyo Odaiba hotel. Aesthetically the set took advantage of the incredible Tokyo skyline, which included its own Olympic rings, and reflected an unrestrained celebration of sport. In a time of claustrophobic lockdowns and empty stadiums, it presented us with life.

Outdoor Olympic Set

Source: Twitter/sportsvideo

On a more logistical side, the open-air and large sets also provided far fewer restrictions when ensuring safety guidelines were followed to protect all staff during this concerning pandemic. At the time, guidelines still required athletes to remain two meters away from presenters, and presenters a meter apart. With good lighting design and blocking, however, this rarely appeared to be the case for those watching at home.
In this lies the true genius of NBC s set design; an aesthetically pleasing set hiding great practical considerations.

The three sets took inspiration from the country s own presentation at the closing of the previous Olympics, employing light-colored woods and lattice patterning that allude to the world-renowned architecture of Japan. While real wood could not be used, the traditional colors and texture of native trees were chosen those of the Yew and Cyprus specifically.

The lattice also had a secondary effect. According to Newscaststudio, it appealed to the designers at HD Design because if the camera moves, the layers cause movement from a geometric standpoint.

To ensure proper social distancing without an effect of alienation, seating and tables were designed to be open and light, while cameras would play with perspectives to help commentators appear closer.

A fourth set seen for only a few events happened during the one event you should always expect with a live setting a storm. In the cleverly adapted ballroom of the Hilton was laid a dark indigo rug with the logo of the Olympics. Using the same wood-colored paneling, and little else, the design team created a set that was both quick to assemble and appeared to match the originally designed studios elsewhere.

Indoor Olympic Stage Set - NBC

Source: Twitter/planarsystems

The sets for NBC s Olympics coverage may have been minimalist in design, but they were carefully chosen. Background lighting and screens were often found to include hues of aizome, a distinctly Japanese shade of indigo. Internal sets had a curved backdrop to offer a sense of closeness, while the rare set-piece would be a native plant, reminding us of the natural element to the sporting competitions.

A relatively new addition to these sets wasn t ever in the studio, though. Instead, producers took advantage of augmented reality graphics, powered by Ross Video s Voyager. Using Unreal Engine and Stype, they were able to produce live, virtual screens that appeared to float comfortably beside presenters. A far cry from the green screens of old, the simple design of the set was all the backing they required.

An empty stage or black box can sometimes be an effective platform, but often it appears instead to be evidence of a lack a lack of care, a lack of budget, or a lack of creativity. Professionally designed stages that reflect the themes and values of your event do not have to be flashy, or expensive. Nor do they have to be inhibitive to presenters, audiences, or budgets. Decibel Events can help you design stages that are both functional and aesthetic, to be praised by presenter and audience member alike.

Tokyo Olympics By the Numbers (for Event Geeks)

EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT PRODUCTION TECHNOLOGY, LIVE EVENTS, NEWS

The Tokyo Olympics may be the largest audio-visual event to ever be broadcast around the world. With many events running without live audiences and even family members of competitors having to stay home because of the pandemic, Olympic Broadcasting Services (OBS) were faced with one of the greatest challenges ever to offer a production as immersive as being there yourself.

And oh, how they have risen to the challenge. With the latest advancements in audio-visual technology and a massive team of talented people, the OBS provided a way to experience the 339 individual events in a way never before seen.

A Quick Glance at Impressive Numbers
The numbers almost speak for themselves; for the biggest broadcast, the Olympics have ever seen, OBS used an infrastructure larger than any other.

  • 9,500+ estimated hours of content produced by OBS
  • 3,800 4,000 estimated hours of sports and ceremonies
  • 118 HD contribution multilateral feeds
  • 68 UHD contribution multilateral feeds
  • 76 HD distribution feeds
  • 44 UHD distribution feeds
  • 31 Outside Broadcast (OB) vans
  • 22 fly-away systems
  • 1,049 camera systems
  • 210+ slow-motion cameras
  • 250 minicams
  • 18 cablecam systems
  • 27 tracking camera systems
  • 37 jibs and cranes
  • 3,600 microphones

[Image: The Tokyo OBS Media Center, Source: Instagram/@@_markpickering]

Looking closer, however, we come to realize how OBS built a system through careful decision-making, great staff, and the best technology available.

The Highest Quality Images Ever

For the 2016 Rio Olympics, we got to see high-definition video playback of all our favorite events. For 2021, we got 4K and even 8K cameras, offering over four times the quality of those pictures from only five years ago. These were captured by over 1,049 camera systems, 27 tracking camera systems, and 37 jibs and cranes. These include cameras connected to cars, flying besides runners, and even underwater. Between them, they covered dozens (and sometimes hundreds) of perspectives for over 4000 hours of content (which will later be edited and produced to double that number).

[Image: Olympic Broadcasting Services Cameraman. Source: Wikicommons]

An Immersive Experience

The OBS didn t settle for simply the sharpest images available. Nor did it settle with the 5.1.4 surround sound (which captures sound vertically from four extra perspectives). No. In 2021, the OBS also captured images and other data for audiences that we haven t experienced before.

For the first time ever, the Tokyo Olympics included Live and on-demand immersive 180 stereoscopic and 360 panoramic coverage. From AI that produces 3D modeling at the gymnastics to vital sign monitors that show the heart rate of archers, the Olympic Broadcast team offered us an immersion beyond anything we could expect while sitting in the stands.

[Image: A golf tournament can take dozens of cameras to capture. Source: Twitter/@@GarageUganda]

[possible video to use as alternative:https://video.twimg.com/tweet_video/E7YrqiRX0AElink.mp4 Source: Twitter/@@AtPeterHayes]

Live Streaming with 5G

When you talk about high-quality images, you end up talking about large amounts of data. The minimum streaming bandwidth for 4K cameras is around 25Mb/s, over the typical bandwidth available on 4G. With up to 64 streams entering the main center at any one time to be processed before being added to the OBS cloud, the infrastructure required has to be massive!

That is why OBS partnered with Alibaba and uses its own next-gen 5G network to process and release thousands of terabytes of data to its partners every hour.

[Image: OBS Contribution Distribution Unilateral Room. Source:alibabagroup.com]

The Best Events Team in The World?

Of course, no event recording succeeds without a strong and competent events management team. While the planning group comprises 166 people from 30 nationalities, the number of employees during the Olympics ballooned to over 8100. These included cameramen, gaffers, sound engineers, editors, producers, and drivers. Believe it or not, 120 employees dedicated their days simply to labeling footage to be used; these people were even so busy that they employ AI to help them!

[Image: The Olympic Broadcasting Services Team is already working on Beijing. Source: Twitter/@@YiannisExarchos]

Can I have Olympics Level Coverage at My Event?

Let s be real. You don t need this level of coverage. Very few live events outside of the Olympics do. However, most corporate live event managers don t realize that a lot of the experiences Olympic audiences view can actually be reached within their budget. Here at Decibel Events, we work to provide this level of production in all of our event productions. From our live event broadcast production with live streaming from multiple cameras and perspectives, to IP cloud integration, and from design through execution.

Want to see more? Check out the 2021 National Book Festival this September to see our work in action including both live and virtual audiences. We have been the Event Agency of Record for over a decade, and also work with other corporations on their large-scale events and meetings to bring them this level of production and to give them the opportunity to have global-level productions at a budget they can afford.

Decibel Event Management Wins 6 Telly Awards

COMPANY NEWS, EVENT INDUSTRY, EVERYTHING ELSE, VIRTUAL EVENTS

Decibel Events is proud to have been awarded six Telly Awards in recognition of our partnership with the Library of Congress producing the 2020 Virtual National Book Festival.

Decibel Events wins 6 Telly Awards for work with Library of Congress' 2020 Virtual National Book Festival

This is a huge honor for Team dB, but not for us alone; this national recognition is shared by everyone that had an impact on this event: tireless leaders, designers, producers, peers, and staff at the Library of Congress, all of whom put in the hours, the effort, and the creativity needed to transform a massive in-person event to a successful virtual festival. 

Out of adversity comes opportunity. When the pandemic hit, and the world shut down, we weren t sure if the event would even take place. But the dedicated Librarian of Congress, Dr. Carla Hayden, was determined to move forward. We accepted her challenge to transition this 20-year strong tradition to a safe-from-home format, without losing the intimacy and excitement of the Festival, or compromising any content and programming.

And we had 80 days to get it done. 

That meant working with the team at the Library and recording all the authors through our cloud studio, editing hundreds of videos-on-demand, and building a comprehensive platform for our guests. The following stats remain staggering to us, still: 

  • 150+ Videos-On-Demand, Recorded, Edited and Hosted on Platform
  • 120+ Authors
  • 95+ Digital Sponsor Exhibit Booths
  • 65+ Live Q&A Sessions
  • 12 Live Virtual Stages

Far and away, this event was our most challenging and most satisfying of 2020, but not just because of the logistical and creative hurdles involved. The National Book Festival was created to share the power of literature across a myriad of ages and varied backgrounds and viewpoints. It is an event designed to build connections, foster conversations and curiosity, and a way to highlight diversity, culture and overlooked voices. Contributing that that important mission is reward enough; the Telly Awards are just icing.

We are forever grateful to the Library of Congress talented team and colleagues for their immeasurable contributions. And to our amazing production team, including Dave Nicholson with RelaTV Media, Melinda Curley with Cloverlea Entertainment, Josh Cook with EventEQ, for your unbridled passion and commitment to excellence.

Library of Congress: we love bringing your vision to life, and are truly grateful to have earned your trust. We can t wait to see you safely in person soon!

Decibel Events wins a Gold Telly Awards in Non-broadcast General - Museums & Galleries Category Decibel Events wins a Silver Telly Award in Non-broadcast General - Education Category Decibel Events wins a Bronze Telly Award in Non-broadcast General - Education Category - Madeleine Albright Decibel Events wins Bronze Telly Award in Virtual Events & Experiences Category - John Grisham Decibel Events wins Bronze Telly Award in non-broadcast general - diversity & inclusion category - Chelsea Clinton Decibel Events wins Bronze Telly Award in non-broadcast general - cultural category - Robert M. Gates

Holy Fuck, Apple. You Spent HOW MUCH?!

EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVERYTHING ELSE, LIVE EVENTS, LOL, PRODUCTION

10 Major Events That Cost Less Than WWDC

Apple spent a whopping $50 million on its annual Worldwide Developers Conference. $50 MILLION. 

This staggering figure was recently unveiled by Phil Schiller, former head of Apple s worldwide marketing, during his testimony at the ongoing trial of Epic Games vs. Apple, and it shook us to our core.

Yes, we know Apple is a billion-dollar company, and yes, we know they use their week-long conference to announce their shiny new gadgets (of which we re big fans), but it s still just. a. business. meeting. The set-up is super basic: a stage, some cameras, some speakers, and occasionally a musical guest (Weezer, Panic! at the Disco, Fall Out Boy and Good Charlotte), but nothing so spectacular or extraordinary or life changing that the event could run up that kind of bill. 

To put this in perspective, we rounded up some other extravagant events that didn t cost nearly as much as Apple s week-long business meeting. 

10.  Naomi Campbell s 36th Birthday Party $1.8 Million

Supermodel Naomi Campbell rented out 18 floors of Burj Al Arab, the world s first seven-star hotel, to host her elaborate three-day birthday bash in Dubai. Each day featured a series of celebratory themed events for the OG Super Model and her high-profile guests, including David and Victoria Beckham, and Linda Evangelista. No assistants or phones were harmed at the big birthday bash.

9.  Trump s 4th of July Event $5.4 Million

In 2019, during Donald Trump s presidency he hosted an over-the-top 4th of July event featuring tanks, fireworks, and a military flyover at the Lincoln Memorial. He called the event remarkable; we call it a misuse of public funds.

8.  Macy s Thanksgiving Day Parade $12.3 Million

Macy's Thanksgiving Day Parade Cost to Produce

This 2.5 mile parade with enormous balloons, unbelievable floats, and talented performers, dazzles crowds during the holidays each year. According to The Smart Shopper s 2016 report, the average total cost to host the parade is between $10.4-$12.3 million. Event logistics can cost up to $3.4 million.

7.  Producing Hamilton on Broadway $12.5 Million

Everyone wants to be in the room where it happened. Mounting the show on Broadway took $12.5 million, or one-million-two-hundred-fifty-thousand ten-dollar bills featuring our founding father. There is nothing scrappy about the Tony Award-winning musical, which has grossed more than $1 billion in global revenue to date. 

6.  Jennifer Lopez & Shakira s Super Bowl Halftime Show $13 million

JLo and Shakira killed the Super Bowl halftime show in 2020. The 14-minute show included more than 130 dancers, 600 field team members, 5,350 pieces of pyrotechnics and some spectacular lasers. The televised performance won an Emmy Award, and resulted in millions of viewers feeling bummed out about their physical fitness and skin care regimen. 

5.  Opening of the Atlantis Hotel in Dubai $31 Million

Atlantis Hotel Opening in Dubai

With a goal to make this resort opening one of the biggest events of the year, event designer and producer Colin Cowie and Empire Entertainment turned up the flash to throw a lavish three-day extravaganza. Powerful video projections, pyrotechnics and fireworks told the story of the Atlantis across the outer facade, ending in the largest-ever fireworks display on record more than seven times larger than those used at the Beijing Olympic games. 

4.  2021 Oscars $40 Million

The Academy Awards wanted to go big and go live this year. All attendees were required to take three COVID tests prior to attending, but considering they received a gift bag containing approximately $225,000 worth of goodies, it feels like a fair trade to us. Plus, ya know, human interaction.

3.  Opening Ceremonies for the 2012 London Olympics $42 Million

Cost to Produce 2012 London Olympic Opening Ceremonies

This spectacle was called Isles of Wonder. Directed by Academy Award-winning British film director Danny Boyle, the London Olympic opening ceremonies pulled out all the stops. With a television audience of 900 million, it became the most-viewed Olympic opening ceremony. 

2.  Burning Man Music Festival $44 Million

In 2018, Burning Man reported it took $44 million to produce the music festival focused on community, art, self-expression and self-reliance. The event creates a temporary city in a Nevada desert and features a 40-foot-tall burning effigy among hundreds of other elaborate art structures. Fun fact: they spend $1.4 million for sanitation services alone (aka: port-a-potties). 

1.  Prince Harry & Meghan Markle s Royal Wedding $45 Million

Cost of Prince Harry and Meghan Markle's Royal Wedding

We watched, we wept, we drank tea at 5am. A royal wedding is more affordable than a work conference. <<>>

Apple: give us a call. We can produce a fantastic WWDC for you with a lower price tag and so much more than a stage with a screen and some lights.

David Sonntag Talks New Event Venue Outlook on LMG s The Road Ahead Podcast

COMPANY NEWS, EVENT INDUSTRY, EVENT RESOURCES, LIVE EVENTS, TIPS & TRICKS, VENUES

I recently had the pleasure of guesting on Les Goldberg s 39th episode of LMG s The Road Ahead podcast, alongside Lauren Chelf from AOAC International, and Diane Kovats from ISCB, to discuss negotiating and navigating event venues through the COVID-lens.

I d love for you to give our chat a listen, or keep scrolling for what you need to know when planning a post-pandemic event. 

  1. Pay attention to event size vs. event capacity. Just because a venue can

    accommodate 1,000 attendees, doesn t mean that the city or state will allow that many people to gather just yet.

  2. Review requirements and regulations. Safety measures and restrictions vary drastically from state to state, and city to city. The hotel, convention center, or event venue itself is also likely to have an additional set of rules. Ask upfront and get details in writing.
  3. Determine venue staffing needs. Hotels and event venues are just as excited to be back in action as we are, and welcome the opportunity to bring back furloughed team members. It s crucial that your event venue has enough experienced staff working now to handle your events needs. (Because we all know there s more to a flawless event than the event day itself.)
  4. Consistent, coordinated communication regarding COVID safety. Both the event venue staff and the event producers must be on the same page when it comes to communicating and executing COVID safety measures. These could include mask wearing, temperature checks, COVID tests, cleaning measures, and on. For example, a venue, city or state might not require temp checks, but the event producer and client does for all attendees and staff. Share safety requirements before the event takes place with all involved parties, in order to manage expectations and equal treatment across the board.
  5. Internet is essential. We ve encountered venues that are willing to improve Internet service and create hot spots, and others who are not. As Les says in the podcast, he d prefer Internet over air conditioning these days, it s just that important. Amen.
  6. Hotel room rates are often negotiable. Holding a large-scale company meeting or conference in a hotel? So far Team dB has found that there s a lot of wiggle room with room rates.
  7. Hybrid events are here to stay. Yeah, I said it. Not your jam? Think of it like this: hybrid activations allow for greater attendance. (And elastic waist bands.)

Those are a few helpful highlights from our fun discussion; listen to the full podcast for more, including our thoughts on specifically when I predict think 250+ attendees at an event will be the new (old) normal.

2021 Oscars BINGO Card

EVENT INDUSTRY, EVERYTHING ELSE, LIVE EVENTS, LOL

It s almost time for the 93rd Academy Awards show!

Though we re starting to see the light at the end of the COVID tunnel, most of us are still planning to tune in to the 2021 Oscars at home, and we ve got the perfect free Oscars BINGO card to help you do just that.

This year the Oscars are going to be completely live that s right, with real people in the audience and everything! The Academy specifically said NO Zoom, NO sweatpants. While we can t promise that WE won t be donning some comfy clothes, we are excited to watch a fully live awards show again.

Enjoy this challenging and cheeky BINGO card that we have created to help your 2021 Oscars watch party really pop, all you have to do is print it out and play along. If you get BINGO, make sure you TAG us on Instagram: @@DecibelManagement for a chance to win an exclusive prize!

Free printable 2021 Oscars BINGO card for the Academy Awards show

Click here to print your 2021 Oscar Awards BINGO Card

dB Talent Spotlight

EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT RESOURCES, LIVE EVENTS, TIPS & TRICKS, VIRTUAL EVENTS

Welcome to Decibel Events Talent Spotlight series where we highlight great keynote speakers, presenters, performers and other talent to enhance your in-person or virtual event.

Bookmark this page and be sure to check back each month as we grow this list. It will be a great resource to you the next time you re planning an event.

Dr. Chelsea Jackson Roberts - Decibel Events Talent Spotlight

Dr. Chelsea Jackson Roberts

Dr. Chelsea Jackson Roberts is highly regarded as a leader in a new generation of yogis who are passionate about expanding the visibility of who is commonly seen as Teacher. She is an internationally celebrated scholar and Peloton yoga teacher. 

She has graced the cover of Yoga Journal twice, toured the world as a global yoga ambassador for lululemon, and advocated for local communities as founder of Red Clay Yoga. She is also widely recognized for her work with yoga and teens, and founded Yoga, Literature, and Art Camp at Spelman College Museum of Fine Art. 

She would be a wonderful addition to your next event, and we encourage you to contact her through her website chelsealovesyoga.com.

Michael Brenner - Decibel Events Talent Spotlight

Michael Brenner

Michael Brenner is a globally-recognized keynote speaker on leadership, culture, and marketing. Author of the bestselling book The Content Formula, Michael s work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a Top CMO Influencer by Forbes.

Over the last two decades, Michael has championed a customer-centric approach at organizations large and small. He led sales and marketing for software companies like Nielsen and FullTilt. As an executive at ICR, SAP, and Newscred, Michael s innovative leadership resulted in massive growth. His workshops and keynotes for Fortune 500 brands and tiny startups have inspired profound personal and professional change.

Today, Michael is the CEO of Marketing Insider Group, founded on the belief that strong leaders who champion their teams are the key to unlocking massive growth.

When he s not working with clients, Michael travels the world helping even the most bureaucratic organizations break down silos, create cultures of innovation, and build engaged workforces.

Charlene Li - Decibel Events Talent Spotlight

Charlene Li

Need another great keynote speaker for your next virtual or in real life event? Meet Charlene Li.

Charlene Li is an influential thought leader and guide on digital transformation, with a specific focus on customer experience, leadership in the digital era, and the future of work.

For the past two decades, Charlene Li has been helping people see the future. She is an expert on digital transformation, leadership, customer experience and the future of work. Li is the author of six books, including the New York Times bestseller, Open Leadership and co-author of the critically acclaimed book, Groundswell. Her latest book is the bestseller The Disruption Mindset.

She is the Founder and Senior Fellow at Altimeter, an analyst firm acquired in 2015 by Prophet. Named one of the most creative people in business by Fast Company, Charlene is a graduate of Harvard College and Harvard Business School.

Fee: $25K $40K
Washington Speakers Bureau, direct and other booking sites.

Eric Stuart - Decibel Events Talent Spotlight
Eric Stuart

This one s for the event peeps among us. Looking for a great speaker? Meet Eric Stuart.

An ex-British RAF officer and Supervisor in the Metropolitan Police for 17 of his 33 years with firearms, helicopter and covert deployments, he is an excellent motivator and lecturer focused on crowd modeling and safety. We know because we ve attended a two-day course with him and it felt like 5 minutes. He s incredibly interesting, and brings a wealth of experience and stories that will make you see your role as an event professional in a whole new light.

Eric is the owner of Gentian Events Limited, established in 2009 to enhance public safety at events of all shapes and sizes, working at and advising those who deliver them.

Contact him directly at GentianEvents.com

Jennifer Golbeck - Decibel Events Talent Spotlight
Jennifer Golbeck

Looking for a great keynote speaker? Meet Dr. Jennifer Golbeck.

As a world leader in social media research and communication, Dr. Jennifer Golbeck shares with audiences ways to best leverage and the vast array of social data both in their personal and professional lives.

Dr. Jennifer Golbeck began studying social media from the moment it emerged on the web a decade ago and is one of the world s foremost experts in the field. Her research has influenced industry, government, and the military. She is a pioneer in the field of social data analytics, discovering people s hidden attributes from their online behavior, and a leader in creating human-friendly security and privacy systems.

In addition to her work as a professor at the University of Maryland, she writes for top online news organizations, including Slate and The Atlantic, and appears frequently on NPR and commercial talk radio.

Fee: Under $25,000

https://www.wsb.com/videos/1302

Greg McKeown - dB Talent Spotlight
Greg McKeown

As events transition online, more than ever, the challenge to create something that captures and keeps attention is paramount. One of the best way to hold an audience s attention is to have an engaging presenter who can deliver thought-provoking content in a riveting way. So if you re looking for someone who can do that, online, or in person, meet Greg McKeown.

Greg McKeown is a business writer, consultant and researcher specializing in leadership and the tools for success with a focus on living and leading as an essentialist.

Greg McKeown is emerging as one of the most refreshing and transformative business thought leaders and speakers on leadership, productivity and business growth. He is the founder and CEO of THIS Inc. a leadership and strategy design agency in Silicon Valley a New York Times and Wall Street Journal best-selling author, and one of the most popular writers for Harvard Business Review and LinkedIn s Influencer Group.

McKeown has taught at hundreds of events across the world including in the U.S., Australia, Bulgaria, Canada, China, England, India, Ireland, Italy, Japan, Netherlands, Norway, Singapore and South Africa. Organizations, teams, and individuals have benefited from McKeown s innovative perspective, which challenges conventional wisdom and defines how to break through to the next level of success and profitability.

Fee: $25K $40K

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