Category: Uncategorized

dB Blog #318: The Best of Both Worlds: Hybrid Events Offer Unique Benefits

BRAND ACTIVATIONS & MARKETING, COMPANY NEWS, EVENT INDUSTRY, EXPERIENTIAL, LIVE EVENTS, PRODUCTION, TIPS & TRICKS, UNCATEGORIZED, VIRTUAL EVENTS

It s no secret that producers of  large-scale events have had to quickly rethink almost every aspect of their existence due to the COVID-19 pandemic. Hybrid and virtual events took off, becoming the new normal for marketers and event organizers, with the majority of major events using updated technologies in their event planning to accommodate new health and safety concerns. 

Hybrid events are not new. They have been around for years now, usually consisting of an in-person event combined with some kind of live streaming technology that allows viewers at home to tune in. That format still exists, but is quickly evolving. The COVID-19 pandemic has added serious fuel to the fire, necessitating events to embrace virtual and hybrid options, which ultimately means new technologies and greater innovation. Here are some awesome benefits hybrid events can provide for audiences and event organizers. 

Let s start with some data. A recent study conducted by LinkedIn, based on interviews with more than 1,800 marketers across 13 countries, gives us insight into the current attitude of the events industry towards virtual and hybrid events. Of those interviewed, 85{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} had held a virtual event in the last year and 28{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} said that between 91-100{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} of their events are now fully virtual. The same data revealed that event marketers are predicting  40{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} of events will be virtual, 36{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} will be in-person and 24{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} will be hybrid events, combining what could be the best of both worlds, if they are produced well. 

Hybrid and virtual events are changing the capability expectations for marketers and event management companies. Skills nowadays should include producing and directing video content, having technical knowledge of different platforms, being able to moderate online comments and discussions, and understanding how to amplify the event on digital marketing platforms after the fact.

While all of that might seem overwhelming, we think it s all worth it and the events industry is largely in our camp. In that same study we mentioned earlier, LinkedIn also predicts many event organizers will develop a digital twin or create an online component of their event to ensure they are getting the most out of their investments. On top of the potential increase in ROI, the shift in the event industry towards hybrid and virtual events also poses serious benefits for audiences, event management companies, and the environment. 

Let s put this in the context of hybrid events. Hybrid events are actively experiencing a growth spurt. These new grown-up events will be integrated experiences for both virtual and physical attendees. They can be tailored to individuals preferences, allowing for a wider audience and more speakers, and open the door for more extensive discussions and post-event promotions. They harmonize the magic of an in-person event while enjoying the extensive reach of a virtual one. 

For conferences and speaker based events, hybrid events massively widen the scope of the experts from which they can choose. Now, organizers can invite and host speakers from nearly anywhere in the world. With more speakers comes more interested individuals. The virtual side of the event can accommodate many more attendees than an in-person venue ever could. 

Hybrid events create the opportunity for the event to stay connected and relevant long after the in-person experience has ended. Organizations and companies can continue to extend the hype around their events with post-event campaigns and/or repurposing content for blogs and social media. This can help retarget attendees, gaining access to an entirely new audience beyond the one that attends the in-person experience. Hybrid events uniquely allow organizers to engage two types of attendees, measuring success both in-person and through an online community that will continue to grow long after the actual event is over. 

For the environment, hybrid events, and virtual events even more so, pose an interesting solution to some of the more wasteful practices used for large-scale events. Hybrid events have the added value of maintaining the balance between sustainability and the joy of having an in-person experience. Again, the Linkedin research found that 42{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} of organizers will continue to produce virtual events in some capacity because they are more environmentally friendly than in-person sessions, reducing the need for transport, and cutting down on disposable items. 

Inclusivity is another awesome perk of virtual and hybrid events. Having a virtual side to an event opens up the experience to more people, especially those who, for a myriad of reasons, might not have been able to access it in-person. Now, anyone can take part in the event from the comfort of their own home, with options for closed captioning, transcription technology, or other health and safety necessities. 

This is all predicated on the fact that you produce a Hybrid event well. We have all seen some real disasters and epic fails over the past two years. We have also seen some very large AV companies claim they can host virtual or hybrid events, only to discover that they really do not have a handle on the platform, basic best practices, or have platform tunnel vision for their specific tech platform. What we know is that there is no platform panacea. They all do something really well, and many try to do lots of things pretty poorly. This also includes true accessibility and 508 compliance. With this in mind, it is important to have a solid vendor with an in depth knowledge of the landscape, that can anticipate needs and hiccups before they become problems and one that you trust. 

As we enter 2022, we can t wait to see how major events start to push the technological and social boundaries of the industry. 

For more information about organizing hybrid events get in touch with the team at Decibel! 

It s our Corona-versary. Yay.

COMPANY NEWS, EVENT INDUSTRY, LIVE EVENTS, NEWS, VIRTUAL EVENTS

It s been exactly one year since the pandemic shut us down. One whole fucking year.

We aren t speaking figuratively. It s been exactly one year since we literally had to turn the truck around. It was the event management equivalent of this:

but without Padma Lakshmi. Not a great day. 

Here s how it went down:

The long version: 

We had a big 2020 planned. Elaborate activations, experiential events, so many creative concepts coming to life it was going to be our best year yet. 

We had just wrapped an international broadcast event created for a client to announce a billion-dollar merger. We hosted the event in five locations: three in the states, one in Bangalore, India, and one in Brussels, Belgium. The Shanghai activation was cancelled at the last minute due to COVID closures, so the virus was top of mind for us, but not cause for concern outside of Asia. This was before masking was recommended by the CDC, and handwashing and protecting the elderly and immunocompromised was the primary concern. 

So we replaced shaking hands with fist bumps, stocked up on Lysol products, and powered on. (We even made a meme about it- check it out here).

March 11, 2020.  

The day of the shutdown was brutal. Decibel Events was finalizing a mobile marketing tour launch for a CPG client, for debut at the Boston St. Patty s Day Parade. We had spent months planning the tour, designing a badass mobile oatmeal bar for parade-goers, securing site and health permits, fabricating and wrapping the van, and training the team. 

We were ready to roll and super excited. 

Our driver was in the tour truck, heading to the event site, when we got the email: 

Turn the driver around. Everything is off.

So there it was. March 11, 2020 at 11:54am, and we were cancelled. 

That was the same day that the World Health Organization declared that COVID-19 was a global pandemic. Soon thereafter, the NBA announced the cancellation of their season.

That was a turning point. If a billion-dollar machine couldn t make things safe for guests, no corporation wanted to put their attendees at risk. Within hours of the NBA s announcement, 100{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} of our live events were cancelled, and the reality of living through a global pandemic set in. 

The New Normal.

We re not the only company that experienced a terrible, horrible, no good, very bad day. Across the board, the event industry was among the first hit, and the hardest. Our job as event planners, producers and organizers is to bring crowds together, and all of a sudden, crowds were the enemy.

So you give yourself a day, and then figure it out. Adapt or die.

Enter: Zoom calls. Masks. Hand sanitizer. The proper way to wash your hands (hello, thumbs). A new appreciation for toilet paper. And yes, a daytime Scotch (or two). Staying in became the new normal, and rapidly reshaping our business (while ignoring our abandoned, dust-accumulating luggage) became our only option. We leaned in.

We were fortunate to have some projects remain, from fabrication builds to new tech R&D, and are so grateful that new and existing clients trusted us to lend our virtual event experience to their digital activation.

March 11, 2021. 

It s been a year since our plans went up in smoke. We miss our old life. We miss our clients, our partners, and our vendors. We miss handshakes and hugs. 

We miss the thrill of turning a temporary space into an unforgettable experience. There just nothing like the rush of a crowd, the sound of applause, and the look on someone s face when they first see a badass experiential activation in person. Hell, we even miss tearing down those same activations, just a few days later.

Good Things to Come. 

We re starting to see the sun on the horizon, and it s s l o w l y thawing out the live event industry freeze. Vaccinations are rolling out at warp speed (thank you, science!), and we re elated to report that the outlook for mid-to-late 2021 for both hybrid and in-person events is optimistic, with high hopes for 2022. 

It s been a tough year. But we re here, we re open for business, and we re proud of what we have accomplished. 

And as soon as it s safe, we can t wait to see you in a crowded room.

Missing Live Events? Here is a Look Back at Six That Went off in 2021

BACKSTAGE, EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, LIVE EVENTS, PRODUCTION, VENUES, VIRTUAL EVENTS

Remember 2019? Back when there were large-scale events held. Maybe one that you had attended previously, maybe one that you hadn t ever attended before but you felt it was time to check it out. So, you d make plans to attend. You d buy tickets. You d make travel arrangements. You d book childcare. You d buy a new outfit. You d attend the event. You d take lots of pictures. You d have a great time. And then, you d wash, rinse, and repeat with another large-scale event a month or two later. Ah, good old 2019.

And then, remember 2020? COVID swept the nation and the world and all large-scale events were canceled or postponed. Some were held as virtual events. There were no travel arrangements to be made. No childcare required. Maybe some new pajamas or sweatpants were in order. You bought your first Zoom Shirt (yes, it s a thing). No photos taken, what s the point. It was a meh event. It was a meh year.

And then 2021 rolled around, and along with it a vaccine for COVID. Contraction rates improved. People felt cautiously optimistic about being around others again, with vaccine cards, hand sanitizer, and masks in tow. Some travel was booked. Babysitters began emerging from their COVID-induced exile. New outfits were acquired. And event attendance began to resume. 

Here we take a look at six of those large-scale events that went off in 2021. 

Tokyo 2020 Summer Olympics

In a move that is sure to leave future generations scratching their heads in confusion, the International Olympic Committee (IOC) opted to keep the Toyko 2020 branding for the summer Olympics, despite the event being postponed by one year from 2020 to 2021. Tokyo 2020 was described as an unprecedented demonstration of unity and solidarity as the world came together for the first time following the onset of the COVID-19 pandemic for an Olympic Games focused on the pure essentials: a celebration of athletes and sport.

From performance-enhancing drug use to boycotts to claims of corruption to participation restrictions, the Olympics are one of the more scandal-ridden large-scale events, and Tokyo 2020 was no exception. Controversies included:

• Tokyo reporting record-breaking numbers of COVID cases days after the Olympics began, and only a quarter of eligible citizens being reported as fully vaccinated as the Olympics got underway;
• Extreme heat which in itself isn t particularly controversial, but the fact that the Olympic bid lied about anticipated weather conditions, claiming mild and sunny weather and an ideal climate for athletes to perform their best made global headlines;
• Beloved American gymnast Simone Biles withdrawing from multiple events due to mental health concerns; and
• Reactions from competitors and the general public alike around the inclusion of the first openly transgender athlete, Laurel Hubbard.

The final price tag on the event? Officially, $15.4 billion, although estimates put the actual price tag at closer to $25 billion. 

Watch: The most emotional moments at Tokyo 2020

Superbowl LV

Tom Brady led his Tampa Bay Buccaneers to a decisive 31 9 win over the Kansas City Chiefs in front of what can only be described as a one-of-a-kind audience that included 30,000 cardboard cut-outs, 7,500 comped health care workers, The Weeknd, a hologram of deceased NFL legend Vince Lombardi, a hairy male streaker in a hot pink thong, Miley Cyrus, and 14,500 football fans. This was an expensive party to attend with tickets starting at $8,000 and going as high as $40,000. It was an ever more expensive party to advertise at with a thirty second ad setting advertisers back by $5.6 million, equating to just over a nickel for each of the 96.4 million viewers. 

Watch: 10 Best Superbowl Commercials 2021

Met Gala 2021

Fashion s biggest night out was held on September 13. The Met Gala, which has also been affectionately referred to as an ATM for the Metropolitan Museum of Art was more scaled down this year after being canceled in 2020, for only it s third time in the events 73-year history. The theme for this year was American independence and Black Lives Matter protestors were congregated outside while attendees rocked can t-look-away outfits indoors including a 3D head horse bustier (Kim Petras), a gold suit of armor on top of a crystal-inspired bodysuit (Lil Nas X), and a map-patterned, ruffled-sleeved outfit portraying two men kissing (Dan Levy). 

Watch: The Met Gala 2021 Red Carpet Arrivals

Big Weekend 2021

Big Weekend, hosted by BBC Radio 1, is the United Kingdom s largest music festival. The 2021 iteration of the event was four days long (running from May 28 31) and featured a variety of popular artists who filmed their 100+ performances at a wide range of iconic backdrops. Like Coldplay, who played their set at Whitby Abbey. Or Ed Sheeran who performed with a lovely English countryside backdrop. Or Royal Blood who performed from a pier. Attendees took it all in online from the comfort of their home.

Watch: Top Ten Big Weekend 2021 Sets

Library of Congress National Book Festival

With an incredibly timely theme of Open a Book, Open the World , the National Book Festival was jam-packed this year with a wide range of programs and formats. With an amazing vision from the Librarian of Congress and some great hosts including LaVar Burton and Dolly Parton, the event was flawless. From virtual live events to author interviews to a national television special to free in-person events, this year s festival nicely bridged the worlds of live, virtual, and on-demand events. This literary event, initially founded by Laura Bush in 2001, featured over 100 of the nation s best authors, poets, and illustrators.

Watch: 35 On-Demand Videos from the 2021 National Book Festival

93rd Academy Awards

And the Oscar went to well, lots of different movies, thespians, and supporting personnel, but Nomadland cleaned up quite nicely this year, taking the award for Best Picture, Best Director, and Best Actress. Originally scheduled for February 28th, the event was moved up to April 25th due to COVID safety concerns, and only nominees and presenters were permitted to attend. The public response to this scaled back version of the Academy Awards was lukewarm at best. As Mike Hale from the New York Times described, it was more like a cross between the Golden Globes and the closing-night banquet of a long, exhausting convention. The trade-off whether because of the smaller crowd, the social distancing, or the sound quality in the cavernous space was what felt like a dead room, both acoustically and emotionally. There were powerful and moving speeches, but they didn t seem to be generating much excitement, and when the people in the room aren t excited, it s hard to get excited at home. As my cat would say, meow . 

Watch: Highlights from the 93rd Academy Awards

Well, there you have it. Six event staples that helped to pave the way for a live event return to pre-COVID times. If your organization is in the market for an event to mark the long-awaited return to pre-COVID times, Decibel Events has you covered!

The Halftime: And Other Badass Stuff from Super Bowl LV

BACKSTAGE, EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, LIVE EVENTS

Super Bowl LV was a monumental event for one reason and one reason only: it happened. 

Sure, Tom Brady s indefatigable right arm was MVP, but to pull off the country s most watched event without compromising production quality mid global pandemic was truly an epic feat. 

The game meh. While the game itself wasn t super memorable, here are some moments we won t soon forget:

The Triple Bomber Flyover  

The Air Force executed the first ever Super Bowl flyover featuring all three of its bombers, including America s oldest bomber, the B-52H, which has been in service longer than the Big Game has been played. 

Extreme precision was required to execute the tight flyover over Raymond James Stadium, timed perfectly to coincide with the final note of the Star-Spangled Banner. It was one of those blink-and-you ll-miss-it moments, and utterly flawless. 

Fun fact: the three bombers aircraft designations add up to 55 (B-1, B-2 & B-52), which is why, despite the pandemic complications, the tribute had to happen this year. 

The Super Bowl Streaker Who Made Bank

With five minutes left on the game clock, a 31-year-old man dressed in a hot pink, atomic-wedgie-style one-piece bared his ass, ran like the wind, and netted $374,000. WHAT? Read on. 

Yuri Andrade had a plan. He had a friend place a $50,000 bet that there would be a streaker at the Super Bowl, and then convinced another buddy to fake a streak of his own, in order to allow Andrade the opportunity to slip past security.

Unburdened by the weight of clothing, and surprisingly nimble, Yuri Andrade juked one security guard out of his shoes before finishing his 100-yard dash with a triple tackle in the end zone. 

Though live footage quickly cut to commercial, Andrade s streak was immortalized on the interwebs and Twitter, providing the proof needed to collect his cash. 

And in true idiot fashion, he bragged about his plan, resulting in serious questions whether he will actually get paid the big bucks for his cheeky stunt, or fade away into obscurity as a naked dude with a big mouth and 15-minutes of fame. 

The Un-Centered Stage

It took place in the center of the game, but not in the center of the stadium. This year s Super Bowl halftime show was the first to NOT be held completely at center field with an impressive 6-minute setup time. 

Due to COVID safety measures, 15-year Super Bowl halftime veteran planner Bruce Rogers and his team at Tribe, Inc., were only allowed to use one tunnel onto the field. So, they decided to build the stage in the stands and make it 3x bigger.

The elaborate stage they designed over the north end-zone concourse still had to have two modes: Game Time and Half Time. Even though only 20{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} of the stadium seats were filled with real people (yes, we have to specify that, as a majority of the seats housed cardboard cutouts of fans), those real people still had to use the 3 existing fire aisles for bathroom breaks and concession runs. 

During Game Time, the set was covered with game graphics by Blue Media, had open aisles for guests, had clear sightlines to the field, and embedded an important CBS sideline camera.

In Half Time mode, the aisles were filled with decks, locking in several upstage decks and light carts. Lights and audio were positioned, and rail cams, tower cams and three cable cams came forward for the critical story-telling shots.

The Weeknd s Year Long Story

Storytelling is very important to The Weeknd, and in the year since he released his most recent album, After Hours, he s been showing up to major events bruised, bloodied and bandaged in more and more extreme versions of what he refers to as The Character.  

He explained his year-long antics: 

The significance of the entire head bandage is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated, The Weeknd said. It s all a progression, and we watch The Character s storyline hit heightened levels of danger and absurdity as his tale goes on.

The bandaged face theme did fit flawlessly into the coronavirus safety measures for the many, MANY backup dancers each of them completely masked as they took up the entire football field for the final number. 

Our goal was to find a way to present an exciting show and to not necessarily bow down to the COVID monster, said Bruce Rogers.

All things considered, they nailed it. 

Elevating the Ambiance: 5 Awesome Ideas for New Year s Eve Events

BACKSTAGE, COMPANY NEWS, EVENT COLLATERAL, EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT RESOURCES, EXPERIENTIAL, LIVE EVENTS, NEWS, PRODUCTION, TIPS & TRICKS

We don t do boring. Event management requires a high level of creativity. The ability to create inspired, original experiences is the mark of a competent and compelling event management team. At Decibel, we do exactly that. We re not simply talking about big-picture issues here. Consistency and attention to minor details elevate an event from average to exceptional.

Organizing events requires detailed planning and execution, design, marketing, production, stage management, and more. With New Year s Eve around the corner, here are five awesome ideas that can elevate a party s ambiance:

1. Immersive Experiences:

Taking advantage of technological creativity for entertainment purposes allows you to give your event an innovative, immersive aspect. Incorporating interactive displays and all-encompassing experiences will ensure your party is a memorable one. Cater to all five senses, mixed with thematic elements and story driven content. These elements can elevate your event from a typical end-of-year party to an unforgettable experience. 

2. Creative Themes and Venues:

Theme and venue are paramount when it comes to event planning. On one hand, you need to make sure your venue aligns with your theme, while, on the other hand, it should check all logistical boxes for your unique event. Get creative, go bold. Try hosting your party in a museum, art gallery, brewery, or a bold architectural space.

3. Phone Charging Stations:

What s worse than an empty phone battery at a party? We ve got you. Include smart charging stations at crowded parties and events to give your guests the opportunity to charge their phones safely. They can pick up a portable battery, charge their phones, and return the battery to any station. These stations are present in many venues, including the Las Vegas Convention Center or MGM Grand Garden Arena. 

4. Go Live With 3D Virtual Platforms:

Virtual and hybrid events can be just as entertaining, interactive, and professionally produced as in-person ones. When going live on a 3D platform, virtual guests can create their own holographic avatars that can run, jump, wave, dance, and do other things, making them perfect for participating in any party! Webcams on avatars may be turned on and off, allowing for live presentations or face-to-face chats. Attendees can also keep digital information in a briefcase to view or download directly to their devices.

5. Crowd Control Solutions:

When planning large scale events, there are a few safety measures one should consider. Floor mapping, organizing crowd control solutions, and COVID safety measures are essential for a safe and secure event. After being under lockdown and separated for two years, the intensity of the audience must be considered. Our team at Decibel provides custom plans for our clients in order to maintain safety and ensure a successful event every time. This is something not to forget. 

We hope you have a very Happy New Year s Eve and wish you the absolute best for the upcoming year!

Want to learn more about planning and executing a successful NYE party? Reach out to our team of experts and we ll get it handled. 

2021 Golden Globes BINGO Card

EVENT INDUSTRY, EVERYTHING ELSE, LIVE EVENTS, LOL

The 78th annual Golden Globe Awards is upon us!

With a majority of us still stuck at home, what better way to spend a Sunday evening than tuning in to the part-live, part-virtual award show with an exhilarating game of 2021 Golden Globe BINGO?

We ve created a challenging and whimsical BINGO card for you below, all you have to do is print it out and play along. If you get BINGO, make sure you TAG us on Instagram: @@DecibelManagement for a chance to win an exclusive prize!

Click image above to print your 2021 Golden Globe Awards BINGO Card

The Corporate Holiday Party: Pulling It Off in Six Weeks

The holidays last year looked a whole lot different than it usually looks. The frequent family gatherings were non-existent (or virtual). The mall Santas weren t taking kids Christmas wish lists by the thousands. School recitals, neighborhood caroling, midnight masses, the local production of A Christmas Carol? Nope, nope, nope, nope. And the company Christmas party? Forget about it.

So, needless to say, the 2021 Holiday season will involve a bit of making up for lost time, Roaring-20s style. Employees are vaxxed, overtaxed, and ready to party it up to the max! In normal times it would be madness to try to pull together a corporate holiday party in six weeks. These aren t normal times though and we ve all embraced the COVID madness a bit more these past couple of years, so let s do this! Here is your six-step guide to pulling off a corporate holiday party for the books in less than six weeks. Okay, okay, I hear ya, it s hard to pull off even a decent toddler birthday party in less than six weeks, but we can do this. Call it a Christmas miracle!

Step One: Establish Party Central

A venue is in order. Period, full stop. Otherwise, you re just a bunch of dressed-up employees standing in the street, waiting to get mugged. There is nothing Christmas Miracle-like about that.

Again, in normal times, getting a decent holiday party venue in November would be out of the question. But you know the drill, not normal times, embracing madness, yadda, yadda so there is still available venue space out there. Contrary to what you might think in this COVID era, venues are filling up fast. Our go-to venues and vendors are getting multiple calls daily with bookings. Time is of the essence here and you need to act quickly if you want to get it done!

While hotels and conference center spaces are always a solid option, this could be the year to explore venue space that s a little bit more off the beaten path. Decibel has gotten creative with our event venue spaces in the past, having held events at the National Mall, Portrait Gallery, Dock 5, the Library of Congress and on various other spaces and rooftops in and around DC.

Whether you go the traditional hotel/conference center route or opt for something a little more untraditional, act fast. You re not the only company with lost party time to make up for.

Step Two: To Theme or Not To Theme?

Some would say that a holiday event is in and of itself is a theme. And some wouldn t be wrong. But then there are others who feel like, sure, yeah, I guess the holidays can be a theme, but what kind of holiday are we talking about exactly? Winter Wonderland, Santa s Workshop, Christmas Masquerade, Hanukkah, (we just passed Diwali) WHAT THE HELL KIND OF PARTY ARE WE TALKING ABOUT HERE???

So, anyhoo, decide your theme and proceed accordingly.

Step Three: Start Spreading the News

What s a party without people? Sad, it s sad, that s what it is. Sad squared. So, once you have your date and location nailed down, let s move right along to marketing the heck out of this bad boy!

How so, you ask? Here are a few strategies:

• For those VIPs on your list, a hard copy invite is a nice touch
• An email campaign, in which you highlight different elements of the evening with each separate blast
• Using whatever internal communications tools you have at your disposal, whether that s an employee newsletter, an intranet page or employee-focused social media accounts
• Good old word of mouth
• Posters in high traffic areas

Step Four: Have Your People Call Beyonce s People

Entertainment is definitely in order for a making-up-for-last-season-because-of-the-stupid-pandemic-style shindig. And no, your cousin s grunge-jazz infusion band cannot play, just get that silly idea right out of your head.

So, who can play? Well, budget is obviously a major determining factor here. Whether there is a theme to align to will also come into play. As well your overall vision for the party as well as your audience are you going for high-end and classy or get down and party style shenanigans?

Fleur Seule is one of our favorites for giving that glamorous, big band, 1940s feel, and works with most corporate budgets. For those who have a bigger budget to play with, John Legend, Michael Buble, someone of that caliber could be a fit. We ve also had a really fantastic response when we ve brought in opera performers.

Comedians, dueling pianos, performance artists, even celebrity appearances can be considered. Again, budget is a big factor with this latter option.

Step Five: The Little Touches

By now, you have a pretty fine little soiree pulled together, my friend. But don t lose steam quite yet. It s amazing how much the little touches matter when it comes to gala planning. Mind you, if you go against my direct order and book your cousin s grunge-jazz infusion band, no amount of little touches will scrub that memory from your guests heads. But assuming you don t, then having some thoughtful little touches will just be the icing on the (non-fruitcake) Christmas cake.

These little touches could include:

• Finding creative ways to facilitate guest interaction we re all a little unpracticed at the small talk and social niceties after almost two years of Zoom meetings and being home all the live-long day, so if you can find a way to help people to loosen up a bit (in addition to alcohol, of course), it will make for a better experience all around
• D cor theme or no theme, d cor matters and helps to impart that wow factor that just gets people in the mood to party
• Prizes and takeaways goodie bags that guests take home at the end of the night, or prize opportunities throughout the evening, both are people-pleasers

And, let s be honest, did the party even ever happen if there wasn t a selfie station onsite?

Step Six: Be COVID-Safe and Just General-Safe Too

With all the guest celebrity appearance booking and d cor selection fun out of the way, it s time to turn your attention to the less fun task of health protocol and risk management planning. Be open and upfront about what you require and how the event will be hosted from a COVID perspective (whether vaccine cards are required, whether masks are necessary). Have the proper processes in place to ensure compliance and plan for how to escalate instances of non-compliance. Letting guests know of the expectations in advance should help to avoid any issues at the door. And, of course, mitigation planning for all the usual legal and logistical scenarios, including:

• What is the COVID medical plan and who is the onsite team?
• What type of insurance is required?
• Are alternate travel arrangements available for guests who are too impaired to drive?
• Are minors permitted at the event?
• What is the evacuation plan in case of an emergency?
• What crowd control and security measures are required?

There you have it! Your six-step guide to pulling off a spectacular holiday party in six weeks. Or, if six steps are four steps too many, we also present your two-step guide to pulling off a spectacular holiday event.

Step One: Engage Decibel Events to Plan Your Event

Step Two: Show Up and Have a Blast, Receive Major Kudos (Maybe a Promotion, Maybe a Raise, Maybe a Puppy, Who Knows?) for Booking Decibel Events

Either way, enjoy! But contact us if you really want to enjoy it, stress-free.

Cues for Hues: 2021 Pantone Color of the Year

EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, NEWS, VIRTUAL EVENTS

While it s easy to get caught up in looking at year-end reviews, we at Decibel Events like to look at prospective trends in content, events staging, and even color schemes for the next year.  One of our favorite annual spectaculars is Pantone s Color of the Year announcement. In a brilliant and shrewd marketing scheme, Pantone has managed to throw a wild bash each year to name a key color from their own exclusive catalogue to define fashion, product design, interior design, UI, and graphic design for the following year.  

What did Pantone choose for its 20th color of the year announcement?  How did the experience translate as an exclusive virtual event (that we attended)?  And even more so, what are their color-industry competitors also choosing to define the aesthetic of 2021? 

Without further ado, here are the colors you should rely on for your events this year.

Pantone

Every year I hope that Pantone finally enters its goth phase and chooses the blackest black as their color of the year.  After the year we had, 2021 was literally my best shot.  We ended up with, kind of the opposite.  Your TWO Pantone colors of the year are:

As people look for ways to fortify themselves with energy, clarity, and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. 

PANTONE 13-0647 Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. 

PANTONE 17-5104 Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colors of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience.

2019 s Classic Blue bash was seriously unreal.  Here s how CNN s Kristi Goldynia broke down the exclusive live event:

In collaboration with partners across industries, Pantone created a multi-sensory Classic Blue experience, which it showcased in Manhattan on Wednesday night at its 2020 color reveal.

The fragrance of Classic Blue wafted through the air while Classic Blue sounds resounded. Classic Blue-textured cushions littered the floor and Classic Blue drinks were served. It was, beyond dispute, a Classic Blue sight to behold. But interpreting the color through the other four senses is a far less objective task.

A multi-sensory event about the color blue.  Imagine being the one guy, before the big visual reveal that was all, *sniff sniff* does it smell like Pantone 19-4052 to anyone else in here?

So of course, when I got a ticket to this year s virtual Color Reveal Party, I expected the following:

1. An unmarked Lincoln Town Car with all tinted windows to roll up into my driveway 
2. A courier wearing a full-on N95 mask bedazzled in semi-precious stones to present me an Oculus Rift on a velvet pillow 
3. An out-of-body experience, a kaleidoscope of colors and shapes too rich and complex to have names in any language, replicating that one experience I had at Bonnaroo as a college student many years ago

Nah, it was a powerpoint detailing all the ways you can use Illuminating Yellow and Ultimate Grey in stuff.  As it turns out you can use them pretty much anywhere: Sunglasses, powerpoint backgrounds, cabinets, powerpoint text, etc.

I m left wanting more honestly. 

Sherwin-Williams

Paint supplier Sherwin-Williams took the opposite for approach for their 2021 color of the year.  SW went for something completely boring and devoid of any excitement.  Philosophically, sure, we get where they re coming from.

Meet the Joe Biden of hues: Urbane Bronze, beige s sassier(?) cousin.

The trend for biophilia continues to shape our spaces, proving that nature is never far away. Urbane Bronze might be a color rooted in nature, but it also has a unique ability to ground a room through organic appeal. Whether it s accentuating window trims or accent walls, this warm hue draws from nature for a feeling of relaxation and serenity. It also works well with other biophilic elements including such as light-filled spaces and foliage.

After you reflect on it, it s calming like a Chase Bank or Car Dealership office is calming. Meh?  I m not sure about Urban Bronze, especially because their suggested complementary colors are other mostly forgettable neutral brownish tones, like Messenger Bag. Yes, Messenger Bag.

Messenger Bag.  It s a color.  Wow, that s striking! thought no one ever.

For real, Sherwin-Williams, take a colorful stance!  Now is not the time for neutral tones!

Benjamin-Moore

And not to be outdone, home interior company Benjamin-Moore is throwing their own hat in the ring for a color-of-the-year as well.  Meet Aegean Teal.

Celebrate the simple pleasures think the faded rumple of linen sheets in the morning and perfectly ripened fruits on the windowsill. The twelve hues in the palette radiate warmth and wellbeing. These are colors that make your home feel even more like home. Settle in.

It s kind of neutral but kind of not.  It s kinda blue but also kinda gray?  Like it could go pretty much anywhere but still seem kind of adventurous.  Seriously, it s perfect.  Aegean Teal can pretty much take on any spin you want.  Choose this for literally anything.  I can even see this jiving well with Pantone s Illuminating Yellow.  Why not, right?  Mix it up!

You can check out their full complementary 2021 color palette here!

Negotiating Event Contracts In a Post-Covid World

COMPANY NEWS, EVENT INDUSTRY, EVENT PRODUCTION TECHNOLOGY, LIVE EVENTS, NEWS, TIPS & TRICKS

Les Goldberg talks with Cindy Lo from Red Velvet, Tim Glanzer from Elevated Meetings Solutions, David Sonntag from Decibel Events and Wendy Drake from The Webster Group about negotiating the contract in a post-Covid world.

A Virtual Abundance of Holiday Cheer

EVERYTHING ELSE, FOOD & CATERING, TIPS & TRICKS, VIRTUAL EVENTS

Dig deep, friends.  

As we rally the last vestiges of 2020, it s important to focus on the valuable life skills we ve unintentionally mastered this year: adaptability, resilience, responsibility and tolerance (and more fucking virtual meetings than we have ever had in our entire lives). Whether it s been free-range children wandering in on Zoom calls, barking dogs overpowering important presentations, or Wi-Fi outages bringing your day to a screeching halt we ve all been there. And somehow, we ve all found unconventional ways to make it work.      

The holidays should be no different. If necessity truly is the mother of invention, then finding ways to share special holiday memories with loved ones amid this year s socially distant reality should be mankind s modern-day Creativity Revolution. Plenty of options still exist for creating holiday moments just as special as those we had when we could simply show up at each other s homes. 

We all started 2020 the same enjoying the novelty of online Happy Hours with family and friends but the freshness of that blue-lit facetime quickly wore out as digital fatigue sunk in. But that doesn t mean we should completely rule out the ripe opportunity that virtual experiences can provide for maintaining vital connections with each other. After all, your face + my face still equals face-to-face (only now with the added benefit of a mute button to silence anyone who gets too far out of line). 

Like everything else in life, a little ingenuity can go a long way to break through the boredom. The winning ingredient for digital socialization is to center your meetup around a specific activity. Get fancy and hire a professional to facilitate an organized evening, or go as simple as creating your own private group on Facebook or Zoom and inviting friends and family to gather online. 

Need a nudge? Here are a few starters:  

1. Curated Cocktail Hour

(Wait, didn t we already establish that going online and drinking got boring months ago?) 

Well, yes, but there are ways around this. We recommend curating an experience. I absolutely love a shared experience where everyone can focus on something you are all doing together. Throw out a quick poll, or suggest a cocktail for everyone. Make it something new and novel, and instruct your attendees to get the ingredients ahead of time. I am a big fan of mise-en-place when I cook, and making craft cocktails is no different. Order the components online, get them all ready, and then the host can give a mixology lesson to the group. At the end of the evening, everyone will have added to their personal repertoire of tried-and-true drink recipes perfect to resurrect when we re all able to gather in person again.

My favorite craft cocktail that I have found this year is a recipe for the Aviation. This is a great pre-prohibition cocktail that deserves some respect. We had the great fun of making this during a cooking class with the team from Truffle Shuffle and being virtually connected with my parents in the audience, as well. I ll go into more detail about them below, but the short version is that they are former French Laundry-trained chefs that have started a virtual cooking class company. Think Michelin-Star Hello Fresh, with a teacher. 

I was able to source MOST of the ingredients for the cocktail locally the lemon, eggs, Maraschino cherry liqueur, gin, etc. but the creme de violette was a special order. Dad to the rescue: he overnighted me a bottle to make this all work. Who doesn t love getting a physical package in the mail these days? It was a bit MacGyver, a bit of Tom Hanks in the opening scene of Castaway, and a whole lot of fun.

Point being, don t just be, take the time and effort to curate the experience.

Here s the recipe:

Ingredients

• 2 ounces gin
• 1/2 ounce maraschino liqueur (Luxardo)
• 1/2 ounce cr me de violette
• 3/4 ounce lemon juice, freshly squeezed
• Splash Simple Syrup
• Garnish: brandied cherry
• Enhancement: One Egg White

Steps

1. Add gin, Luxardo & violette with a splash of simple syrup, lemon juice and egg white.
2. DRY Shake the ingredients (no ice) for 60 seconds
3. Add ice and shake for another 30 seconds
4. Strain over new ice into a rocks glass.
5. Garnish with a brandied cherry.

2.  Dinner Date

On to the team from Truffle Shuffle. If you are looking for a virtual dinner date, consider another curated experience sensing a theme here? This particular business is a couple of chefs that were formerly at the French Laundry, and opened up a Zoom-style, learn-to-prep-and-cook-a-meal mail order business. They are rock solid, have great production value and keep the hour-and-a-half class moving. 

We learned about the Truffle Shuffle team through the Mondavi Sisters. They offered the cooking class with one of their Dark Matter wine pairings. We loved it so much, we booked a second class. This is a great way to connect with customers or friends over the holidays and gives everyone a great story to talk about. It also includes EVERYTHING you need for the meal in one package. 

We re definitely seeing more of these particular cooking-class-style mail order classes out there, so keep your eyes open for new offerings as well as wine pairings to take this to the next level. 

Do your own search for sommelier-led, around-the-world wine tastings like the list Food and Wine recently put out. And if you are a current client of Decibel, look for your Truffle Shuffle invites coming early next year. We like it so much and it s so in my wheelhouse that we are planning to roll this out for some great client connections, as well!

3.  Game Night

Who doesn t love a good game night? If there s anything this year has taught us, it s that the simplest ideas can turn out to be the most fun. This type of virtual get-together provides easy interaction for a diverse group of friends who may not all know each other well, or for family (who may sometimes wish they didn t know each other so well). Grab the box of Trivial Pursuit, Pictionary, Scattergories or Yahtzee, dial into the video call, and let the showdown begin. Multiplayer video games like Call of Duty and Mario Kart can also be shared online, many with chat functionality to smack talk your buddies as if they were sitting right next to you. The last time the family got together to do this, we ended up dueling for hours. I definitely recommend this for an easy impromptu connection that doesn t require heavy pre-planning or coordination.

For a more in-depth adventure, we ve seen in-person team-building activities like Escape Rooms morph into online experiences this year, too. Once again, centered around a shared objective, escape rooms are a different and unique way to gather a group of people and create some excitement and connections (something we re all craving these days). Just like the traditional escape rooms, the collaboration and competition among allies is great fun and the shared victory in the end is a memorable reward in itself.

4.  Gift Exchange

This one may take a little advanced planning, but with the help of a free service like Elfster, you can generate a secret gift exchange and host an across-the-miles unwrapping party with each other. 

Or you can go straight pyramid-scheme. Have you seen the Holiday Bourbon Exchange going around Facebook? By the time you read this, the pyramid should be complete but there may still be time. The basic premise is that a friend of yours tags you on Facebook and offers you to sign up for the Holiday Bourbon Exchange. The rules are that you buy ONE bottle of bourbon for your friend s friend, then put your name on the list and send the instructions to your friends. Bottles of bourbon start appearing at your doorstep. Is it a windfall? Not really I sent my one bottle and (as of this writing) have received about five in return. Not a bad return, but not the three dozen that the letter promises. Why? It s a chain letter pyramid scheme. People drop out, don t continue the trend, are wary (as they should be). It s why pyramid schemes don t work.

Why was this one different? We re all missing the human connection. I jumped on this because it was a fun idea, and thought that at $45, it was worth the buy-in to see what happened. It was worth it to do something nice for someone I didn t know (but was a friend of a friend) and thought I would love to connect with some new people. That worked in spades. It s likely my most commented post on Facebook, I have connected with friends that I have not seen in a long time, and absolutely got $45 in value out of the experience.

Why are we talking about this here? I m not expecting or suggesting you run your own pyramid scheme. But take this as an awesome experiential lesson and a magnifying glass to 2020. Virtual/digital is not enough. Your clients and audience are LONGING for a physical connection. Even more than in years past. Those brands and corporations that figure out a way to crack that barrier will end up out front. Every.single.time.

No matter how distant you may physically feel from friends and family this year, make your 2020 holidays a time for social creativity get inventive, get virtual, and get celebrating. 

Have some ideas of your own? Be sure to share them in the comments below.