The Best of Projection Mapping Inspiration: Experimental Surfaces

EVENT PRODUCTION INSPIRATION, FACADE MAPPING

This blog is kinda turning into Projection Mapping Watch , but oh well. Projection mapping is awesome, and these weird videos of experimental light projects aren t gonna collect themselves. In this segment, we re taking a look at recent projects from Q1 of 2016 that highlight projection onto interesting surfaces, or combine projection with other emerging technologies.

Projection Mapping & VVVV

As projection mapping becomes increasingly popular, we re seeing an uptick in related digital tools and software. vvvv is a hybrid visual/textual live-programming environment for easy prototyping and development. It is designed to facilitate the handling of large media environments with physical interfaces, real-time motion graphics, audio and video that can interact with many users simultaneously. Created by Maria Mitsi, this little experiment explores the capabilities of vvvv.

Light as art in Lithuania

Lithuania s Barbora Giliute explores projection mapping on canvas, adding depth and additional dimensions to two-dimensional gallery displays.

Event Production Blog: Event Management Blog - Projection Mapping Inspiration

Projection Mapping on Ceramics

Taipei-based artist Joshua Chao creates a living Ming vase with projection-mapped patterns on ceramic.

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Projection Mapping 3D

Combining two emerging technologies into one? Yes, please. Spanish artist Dominic Plaza collaborated on Axioma, a sterescoping / 3D mapp[ed] interpretation of geometry such as points, lines, planes, curves, surfaces, polygons, etc. In other words, a trippy geometric visual experience that comes a live with 3D glasses.

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Because we Can: Building Art

Projection mapping on the side of a the Library of the National Archives in Quebec.

INVICTA: Projection Mapping on Letters

This intensely urban project was a collaboration between Lyft Creative Studio & Xesta Studio.

Live Wallpaper

Hellooooo next level interior design shit. These insanely beautiful weather-scapes were projected over the bookshevles at Payot Library in Switzerland.

Winter is Coming: Best Indoor Venues for Winter Events

VENUES

Winter is coming. In the event management business, it s in our nature to be two seasons ahead. As consumers are enjoying those outdoor summer brand activations, our heads are down planning. We ve scoped out the best venues for your upcoming winter meetings and events in major east coast cities.

moonlight studios
Moonlight Studios 

Chicago, IL
Located in West Loop neighborhood in Chicago, Moonlight Studios is a repurposed factory providing an urban chic feel. Since there are several gallery rooms that can be transformed into just about anything, Moonlight s event track record includes a wide variety of corporate and social events: galas, fashion shows, conferences, art galleries, the whole nine yards. Previous clients of Moonlight include UNICEF, LG, and Vevo. Oh, and the venue was named Top 50 Chicago Venues by Party Slate this year. With all that buzz, it ll fill up fast, so schedule a tour and get to booking.

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Kogod Courtyard
Washington, DC
Kogod Courtyard in downtown D.C. was appropriately named one of the seven architectural wonders by Cond  Nast Traveler back in 2008. (Kudos to world-renowned architects Foster + Partners for this stunning design). Its iconic curved roof made of glass and steel gives the venue an elegant feel with natural light for events like lectures, performances, and corporate events. The venue can accommodate a seated dinner for 850 or a reception for 1,200.

spin new york city

Spin
New York City, NY
If you re looking for a laid back and lively event space in the city, Spin is your go to. The venue is a ping pong social club in the Flatiron District, and yes, you read that right. Spin was recently renovated by Rockwell Group and now includes 19 ping pong tables and wall installations done by local graffiti artists. The 12,0000 square foot venue is perfect for social events, fundraisers, wrap parties, you name it. Also, an event planner s dream: it has on-site catering.

castle at the park

The Castle at Park Plaza
Boston, MA
This National Historic Landmark doubles as a versatile event venue with 14,000 square feet, high ceilings, and a classy feel. This expansive one room venue is ideal for trade shows, expositions, galas, receptions, and banquets, and can accommodate 530 seated and 1,000 standing. Save this spot for when it gets warmer their outdoor space is another top-notch Boston venue.

We Got Em: Premium Ticket Packages to the Masters, Kentucky Derby and Final Four

DEALS & OFFERS

Remember those ticket packs we got for Super Bowl 50? Well, we just got our grubby mitts on some notoriously hard-to-land ticket and accommodation packages for three of spring s hottest sporting events, and we re paying the radness forward. All of these offers are, naturally, customizable, so hit us up if you d like something special.

Event Production Blog: Masters Tickets 2016 Exclusive Packages

Masters

April 4 -10, 2016 in Augusta, GA
USA Today nails it: Getting tickets [to the Masters] usually involves either knowing somebody whose family has been on the Masters ticket list forever, spending thousands of dollars buying tickets online, or getting invited as a client by one of the event s few corporate sponsors. But we can get in you in, arrange hotel bookings and set you up with club access during the event itself. Feeling even ritzier? We can land accommodation in a luxury 4-bedroom private home. Our properties are located in some of Augusta s most exclusive neighborhoods, and come with on-site continental breakfast. Naturally, we can customize these experiences for , but

  • Multi-tier accommodation available: choose from hotel or private home packages
  • Admission to the Masters: choose from 1, 2, 3 or full-week ticket packages
  • Full breakfast served daily
  • Transportation to and from Augusta
  • Experience event manager to personally handle your pre-planning details

Club access comes with:

  • A spacious outdoor Multi-Level deck (8000 sq. ft.) under the Augusta pine trees
  • Two Country Club Style bars, one 20 ft. marble surfaced indoor bar and one 40 ft. L-shaped outdoor bar. Both are professionally staffed and stocked with premium liquor, cognac, liquors, and a large selection of beer and wine.
  • Includes buffet breakfast with made to order omelet station, elegant multi-course themed lunch buffet, afternoon heavy hors d oeuvres, all beverages & cocktails from sun up to 30 minutes after the last putt has been made. Grilled items available throughout the day.
  • Grilled items available throughout the day which include steaks, chicken, hamburgers and hot dogs (hamburgers and hot dogs available on practice round days only).
  • Private business center featuring 3 workstation/computers with high speed internet access, copier, fax & printer.
  • Wi-Fi internet service for your laptops throughout the Club.

Event Production Blog: Kentucky Derby Premium Tix
Photo: Pandemicphoto.com

Kentucky Derby

May 5-8, 2016 in Louisville, KY
You want to sip mint juleps in a funny hat. We want you to sip mint juleps in a funny hat. Help us help you.

  • Three nights deluxe accommodations at either the Marriott Courtyard Downtown, Crowne Plaza Louisville Airport or the Embassy Suites Downtown
  • Roundtrip shuttle between the Kentucky Derby and Kentucky Oaks
  • Tickets to the Kentucky Derby in Sections 126-128
  • Tickets to the Kentucky Oaks in Sections 126-128
  • Experience event manager to personally handle your pre-planning details

Event Production Blog: Final Four 2016 Exclusive Tickets

Final Four

April 1-5, 2016 in Houston, TX
Yup, we got basketball too. Plus, if your peeps are looking to rub shoulders, we can arrange for former players, TV broadcasters, and other celebrities to personally appear at private dinners, corporate events, and various functions during the week of the Final Four.

  • Four nights deluxe accommodations at the Westin Oaks Houston
  • Upper 500/600 level ticket between the baskets to the 2016 Final Four
  • Rental car
  • On-site event management team
  • Experience event manager to personally handle your pre-planning details

Ring us up at 703.953.4493, or contact david@decibelmanagement.com for deets.

Bad Ass Summer Brand Activations

BRAND ACTIVATIONS & MARKETING, CAMPAIGN, EXPERIENTIAL

Brands are hyping up summer 2017 with traveling treadmills, tequila, stunt doubles, and engaging consumers along the way. Here are our favorite brand activations of this summer (so far).   

Patron the Summer Tour 

Patron summer tour

We re big tequila drinkers at Decibel Management (especially after a successful event), so this one is our favorite. The Patron the Summer Tour is traveling around the US and UK from May to August with top-notch bartenders to whip up some summer inspired tequila cocktails. Aside from a truck load of their tequila, Patron is also bringing a GIF booth, bikes that blend your margaritas when you peddle, and Patron popsicles to their visiting cities. We couldn t think of a better way to spend a Sunday.

More Than Miles Tour by lululemon

lululemon More Than Miles tour
The More than Miles Tour by lululemon is bringing a truckload of their gear to select cities in the US and Canada .literally. Traveling in a Test Truck with a state-of-the-art treadmill to connect with running communities. Runners can test out the treadmill in lululemon gear and keep the clothes when they re done with their on-site workout. Most of the onsite staff at Decibel Management swear by lulu for our own gigs, so we re hoping their next truck stop is in Raleigh or D.C.

Coca Cola Beach Campaign

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Coca Cola surprised Ipanema Beach goers last to promote their latest packaging with some free cans. And by some , we mean 500. In a massive block of ice that weighed 8 tons. Pretty impressive stuff. Beach goers were seen breaking the ice with beach toys to get their can of Coke in a time when they wanted it most. A+ Coke.

Spiderman Starbucks

Spiderman Starbucks prank

Spiderman gets his fuel from somewhere. The release of the new Spiderman movie already has been producing a lot of buzz, but we have to give New York agency Thinkmodo the credit for this one. At participating Starbucks stores, Spiderman drops from the ceiling to retrieve his coffee order, but scaring the shit out of customers in the process. 

NesCafe Hello Bench

NesCafe hello bench

Breaking the ice is never easy. Publicis teamed up with Nescafe and developed the hello bench as a way to initiate conversation between strangers. The activation included a shrinking bench, free coffee and a nudge in the right direction. This shifty bench gets smaller as two people sit on it cue conversation starter.

Good Read: How Food is Creating a Sense of Place

EVERYTHING ELSE, FOOD & CATERING

There s plenty of great info out there on factors to consider when creating immersive experiences in events or activations. Lighting, spatial design, audio, emotional connection and story, all of these things matter, all contribute to the experience. But what about food?

Event Production Blog: Spatial Design and Experiential Design Food

We just stumbled across this interesting thought in a piece from the February 2016 issue of the Moodie Report, an industry intelligence eZine focusing on travel retail, in which we discover how airports and retailers are rising to the challenge of creating Sense of Place by providing a variety of local tastes and flavours in their food offerings. The Design Solution Founder and Director Robbie Gill believes it is through food that the true heart of a location is defined, and in the latest edition of our regular Sense of Place series he provides an overview of how a compelling food offering can enhance local identity and presents some of the very best examples from around the world.

Airports are, in many senses, the ultimate experiential challenge. Your attendees are often tired or hungry or homesick, and food is indeed a universal panacea strongly tied to a sense of security, stability and pleasant memories. The Moodie Report will be running future editions of this column, so stay tuned for features highlighting retailers that are knocking it out of the park in this area.

Making Events Great: Episode 1

BACKSTAGE, PODCAST, UNCATEGORIZED

TalkWest_Ep1-1024x768

During Talk West Episode 1, Ann Marie Taepke, Walk West Director of Digital Media, met with our CEO, Dave Sonntag, to discuss his expertise in the world of event management.

Dave shares his insight on what works best, the importance of preparation, and the key factors that contribute to executing an all-around successful event. He mentions that an essential piece in making an impact on the attendees requires more than simple retention. Instead, it requires planning for moments of engaging physical interaction for the audience that will not only be more enjoyable but ultimately leading to a lasting impression.

Talk West is produced by Raleigh agency, Walk West. We talk with people who are trailblazers in their industry, embodying our company fabric of metaphorically walking west .

Registration Now Open: 5 Unmissable 2016 Event Industry Conferences to Sign Up for Now

EVENT INDUSTRY

Winter s rolling to a close, and if your 2016 conference dance card isn t full, you might consider sticking your nose in to some of these snazzy industry to-dos. Events inside events about events: it s so meta.

Event Production Blog: 2016 Event Industry Conferences

Cvent Connect

June 26-30, Las Vegas
We love the CVent website. You love CVent website. This event is like the CVent website, only IRL. Expect to hear from 50+ globally recognized industry consultants, executives and influencers , participate in training and certification courses, and get access to 100+ focused breakout sessions. Plus, it s in Vegas, so you can do all that while blowing your children s college fund on strippers and bellinis. Get $400 off if you snag tickets before the Early Bird rates expire on March 18.

Event Production Blog: Experiential Marketing Conference 2016

Experiential Marketing Summit

May 4-6, Denver
No? Not into cabarets and poorly-considered marriages? How about trail hikes and power bowls and workshops on virtual reality? That s what I thought.

Event Production Blog: 2016 Event Industry Meetings

SXSW: Experiential Event Series Mega-Events

March 17-19, Austin
SXSW is such a herculean undertaking, it can hardly be called an event . It s more like a bunch of smaller robot events that came together to form a Voltron event. Ever wonder what it takes to keep all those moving pieces moving? If you re curious, sign up for MPI s Experiential Event Series at SXSW. You ll get to interact and meet with Mike Shea, SXSW Executive Director and other SXSW staff who will share operational insights from the SXSW teams that plan, program and produce these 9 days of conferences, festivals and exhibitions . You ll also get a bunch of behind-the-scenes tours. Highly recommended.

Event Production Blog: Best 2016 Conferences for Event Planners

BizBash Elevate New York

April 27, New York
BizBash calls itself the summer school for event planners , but I don t know about that. Summer school sucks. Summer school is a thing you have to do when all your friends are eating Fruit Loops in their PJs at 11am. I see Elevate as more of a summer camp where you spend the first hour crying in your bunk bed, but then they let you loose at the macaroni art table, and by the time your folks come to pick you up, you ve forgotten their names.

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EventTech 2016

November 14-16, Las Vegas
Yeah, I know, we don t really even know what we re doing tomorrow afternoon, much less in November. But this one s worth an early buy, if you re feeling on the ball today. This is the event of the year if you wanna catch a glimpse of the industry s future. Demo the latest technologies, embrace the hottest trends, sharpen your digital+live skillset. It s a conference unlike any other. Amen.

Top 3 Experiential Marketing Campaigns of 2017 (Thus Far)

BRAND ACTIVATIONS & MARKETING, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EXPERIENTIAL, LIVE EVENTS

Experiential marketing. Engagement marketing. On-ground marketing. Event marketing. Whatever you want to call it, can be very successful if done right.

The goal of experiential marketing is to form a memorable connection between the consumer and the brand to make a lasting impression, influence purchase decisions and ultimately build brand loyalty. It s proving to be a valuable part of a company s marketing plan, especially for large, faceless brands who can be viewed as out of touch with the general public.

With the explosion of new technology (like virtual reality) in the past year, combined with good ol fashion creativity, we expect 2017 to show us big things for experiential marketing. Here are some of our favorites so far.

The Casper Nap Tour & SXSW Takeover

Casper, one of the heavy-hitters in the mail order mattress-in-a-box industry, took this year s South by Southwest Festival by storm. For starters, they had their Nap Tour RV strategically stationed to help exhausted festival goers take 8-minute power naps. Attendees got to experience the comfort of a Casper mattress in a private pod, complete with slippers, a cold brew coffee, and a dog bed if they also had a furry friend.

Casper Nap Tour

Casper also partnered with the Standard Hotel s One:Night app to help people find a last minute, reasonably priced hotel room in an otherwise completely booked city. Each day at 3:00pm, the One:Night app released 20 rooms that could be booked for just $99 (more reasonable than the other hotel prices in downtown Austin during this time, which ranged from $250-$1,200). Guests got to sleep in comfortable rooms outfitted with a Casper mattress, pillows and slippers. Car service was provided by Tesla, and you could even request a real mom from the front desk to come read you a bedtime story.

Thanks to Mother Nature, Casper really solidified themselves in people s memories when an unexpected snowstorm cancelled flights in the North East at the end of SXSW. Casper extended their event to help stranded attendees find rooms, and even threw a Stranded in Austin party with rapper Warren G.

Talk about turning a nightmare into a dream.

XFINITY Fast & Furious Drive-Out Cinema

XFINITY partnered with the release of the next Fast & Furious movie, The Fate of the Furious, to take two of their customers on the ride of their lives. Excited to see and sit in some of the super cars from the movie, the two contest winners strapped in to watch a sneak peak of the film. That is until the people in the driver s seat suddenly discovered that the keys had been left in the car. Cue revving engine, confusion and adrenaline.

Turns out the people in the driver s seat were the actual stunt drivers from the movie, and they take the two unsuspecting super fans straight through the wall of the theatre and into an explosion-packed stunt ride. It was literally just like a scene from the movie. While this experience wasn t had by many people in-person, the YouTube video posted about it did a great job of capturing the event. While watching, you instantly start imagining what you would do in that situation. It evokes a feeling, a rush.

Plus, it s just flat-out funny to watch these people s faces as they flail about doing donuts next to impressive pyrotechnics.

Crayola Retires a Classic

Crayola made waves in the social media sphere by announcing that they were going to retire one of their iconic crayon colors from their 24-count box. They set up a giant box of crayons in Time Square, and had a countdown going on their website to March 31, 2017 (National Crayon Day) when they were going to announce live on Facebook which color would be getting the ax. Engagement and buzz on social media was high, as Crayola encouraged people to share which color they hoped to keep around (there s lots of Cerulean fans out there).

As it turns out, a box of the new crayons made its way onto shelves one day ahead of schedule, and of course an excited fan spotted it and posted it to Twitter. We give major props to the Crayola social team for reacting to this leak swiftly and positively by saying the color Dandelion just couldn t wait, and decided to announce his retirement a day early. This fast-thinking, positive spin saved the campaign, and may even end up gaining it more attention in the long run. Who doesn t love a good spoiler scandal? Here s wishing that Dandelion enjoys his golden years.

Do you have a favorite 2017 experiential marketing campaign that didn t make this list? Let us know! Tweet us at @DecibelEvent. We re social butterflies.

6 Amazing Event Venues for Book Nerds

VENUES

You know what lit nerds want? They want to dine in musty halls of learning. They want to sip cocktails on the porch of Hemingway s hideaway. The US is rich in event venues with a connection to literary history. Here are a few of our top picks:

Event Production Blog: Venues for Bookworms

Algonquin Hotel, New York

Back in 1919, the Algonquin Hotel was home to the Algonquin Round Table, a coalition of writers and other literary ne er-do-wells that included Dorothy Parker and Marc Connelly, who met in the dining room for luncheon and poker. The Library Boardroom, the hotel s meeting space, also houses the hotel s famous book collection.

Event Production Blog: Historical Event Locations New York 2016

The Rainbow Room, New York

Mentioned in a JD Salinger short story A Girl I knew , the Rainbow Room is a major fixture in New York s glitzy history. First opened on October 3, 1934, [The Rainbow Room] was originally conceived as a formal supper club, where the elite and influential of New York could gather to socialize over cocktails, dine on fine cuisine, and dance to the strains of legendary Barry Winton s Orchestra (Band) on a revolving floor. Today, the event space can accommodate around 300 guests.

Event Production Blog: Book Nerd Event Venues

Margaret Mitchell House, Atlanta

Listed on the National Register of Historic Sites, this is the very location where Margaret Mitchell penned Gone With the Wind. The three story Tudor revival home, which includes the apartment Margaret Mitchell wrote her best-selling novel, contains four intimate parlor rooms and one event room on two floors with covered porches and balconies, and is surrounded by manicured lawns.

Event Production Blog: Event Venues for Bookworms 2016

National Archives Museum, Washington DC

What it is about old scrolls that sets the literary heart thumping? The National Archives Musuem houses some of America s oldest documents, and in terms of event locations, if you re throwing a gala in DC, the National Archives Museum is pretty near the top of the list for Federalist chic. There are five event spaces in total, including a 290-seat theater, a series of smaller conference rooms, and the Rotunda galleries which boasts 75-foot vaulted ceilings, marble floors, and bronze accents and are just steps away from the permanent home of the original Declaration of Independence, U.S. Constitution, and Bill of Rights.

The Catered Affair: Boston Public Library

The Catered Affair @ Boston Public Library, MA

The Catered Affair joins forces with the Boston Public Library to provide one of the most unique and historic event venues in the city. Ornately designed spaces in a variety of sizes offer businesses a unique opportunity for corporate events.

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Bookbindery, Culver City, CA

Once the site of an actual book-binding shop, Bookbindery has now been transformed into two multi-purpose concrete and exposed brick event spaces totaling 19,000 square feet, plus a 2,500sqf prep kitchen.

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Ernest Hemingway Home & Museum, Key West, FL

Sip rum cocktails under the very eaves where Hemingway spent 10 years banging out brilliance? Yes, please.

The Hemingway home was built in 1851 in the Spanish Colonial style, and was constructed of native rock hewn from the grounds. The home was in great disrepair when it the Hemingways took ownership, but both Ernest and Pauline could see beyond the rubble and ruin, and appreciated the grand architecture and stateliness of the home. The massive restoration and remodeling they undertook in the early 1930 s turned the home into the National Historical Landmark that thousands of tourists visit and enjoy today.

The Incredible Impossibility of the Super Bowl Halftime Show

EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT PRODUCTION TECHNOLOGY

As you re making your last minute game-day dip selections and 60-inch TV purchases, there s a group of brave people who have been prepping for this Super Bowl Sunday since last year.

Spoiler alert: It s not any member of the Falcons or the Patriots.

No, for these ambitious folks, the game really begins when the players leave the field. It s halftime.

It s showtime.

A Logistical Nightmare

The team that puts on the Super Bowl halftime show truly accomplishes something incredible. While normal stage setup for a stadium-size concert usually takes a day or more, the Super Bowl halftime stage is assembled in just minutes six minutes to be exact.

Decibel Management Superbowl Halftime Show Stopwatch Infographic

According to Charles Coplin, VP of Special Events for the NFL, last year s Super Bowl XXXVIII (with the halftime show featuring Coldplay, Beyonce and Bruno Mars), they had six minutes to bring the stage on and set it up, and six minutes to break it all down. Oh and not to mention, leave the field in pristine condition for the second half of the world s most prestigious football game.

You see, not only do these incredibly elaborate stage setups have to happen quicker than the time it takes to boil six cups of water, they also have to do so without the help of heavy machinery or motor vehicles. Cranes and trucks could tear up the field or bump a goal post. There is way too much at stake to cause a delay of game due to a rogue rig.

Yeah there really isn t any room for mistakes. Like zero room. Because when they say that the Super Bowl halftime show is a huge stage, they mean that both literally and figuratively. What happens on that stage will be seen. By millions. Live. (Or maybe with a slight delay to prevent any future wardrobe malfunctions. )

In fact, there have been many years when the halftime show actually gets more viewership than the football game itself. This was true for last year s show. Super Bowl 50, which saw the Denver Broncos beat the Carolina Panthers 24-10, had an average viewership of 111.9 million TV viewers. And when was its largest viewership of the night recorded? That s right. During halftime. 115.5 million TV viewers. And even that s rounding down.

This count from Nielson doesn t include out-of-home viewers who went to catch the game at a bar or at their friend s house. It also doesn t include online streaming viewers, or the nearly 70,000 fans that filled Levi Stadium.

OK, so the stage has to be setup in six minutes, using predominantly volunteers and virtually no heavy machinery. There can be no damage done to any area of the field. The performance needs to be executed flawlessly coordinating A-list performers, dancers, lights, sound, props and pyrotechnics because millions of people will be watching live. And then in another six minutes the stage has to be taken down and everyone tucked back in their seats before halftime ends, with zero damage to the field.     

Oh yeah, and you also have to put on a halftime show that kicks ass.

Pushing a 12-minute Show to the Limit

What truly makes halftime amazing is that even with all of these restrictions, it still has to be an unforgettable show. It still has to astound the audience. It still has to keep us talking about it, comparing it to other halftime shows year after year.

Each Super Bowl halftime show tries to push the envelope a little further. Increase the WOW factor just a little more. Let s look at some examples, shall we?

1993 Super Bowl XXVII This is the show that really kicked off the modern halftime extravaganza. In the beginning, Michael Jackson impersonators seemingly morphed from within the digital scoreboards, appearing on top of them to dance high above the stadium. Then, Michael Jackson himself shot up from the stage floor and stared down the audience for a full 90 seconds without moving. A full 90 seconds.

Michael Jackson Performing at Super Bowl Halftime in 1993

A halftime spectacular featuring Michael Jackson wows a SB XXVII crowd of better than 98,000 at the Rose Bowl in Pasadena on 1/31/1993. Al Messerschmidt/Getty Images Photos (Photo by Al Messerschmidt/Getty Images)

1995 Super Bowl XXIX Produced by Disney, this performance featured a live-action Indiana Jones skit, complete with 13 professional stuntmen, skydivers, Patti LaBelle, and one guy who got lit on fire (intentionally). While this halftime show received a lot of ridicule, it was the only one to feature stuntmen and live fight scenes no matter how hokey.

1996 Super Bowl XXX The headliner, Diana Ross, had 12 wardrobe changes, and left the stage in a helicopter.

2007 Super Bowl XLI  This show featured a remarkable performance by Prince while it actually rained. The pouring rain wasn t planned, but the show definitely did go on. And it was fucking awesome.

2012 Super Bowl XLVI This year had an impressive stage completely outfitted with projection mapping. DWP Live, the projection mapping crew, spent nearly 3 weeks getting things ready in Indianapolis. The stage looked spectacular moving and transforming beneath Madonna and her dancers.

2012 Super Bowl Halftime Show Projection Mapping with Madonna

Photo By: Brad Duns via MomentFactory.com

Madonna Super Bowl Halftime Show Projection Mapping Stage

Photo By: Brad Duns via MomentFactory.com

2015 Super Bowl XLIX Katy Perry rode in on a GIANT animatronic tiger (that looked like a lion), and then left by flying around the stadium on a star.

This year, we are eagerly awaiting the over-the-top antics of Lady Gaga. Rumor has it she will be performing alone, maybe with a small cameo by Tony Bennett, but we d love to see some surprise guests. There s also some high flying rumors that she will perform on top of the stadium, or suspended down from the roof in someway a rumor she has neither confirmed nor denied. She did, however, say that her stage would be athletic, so that sounds fun.

The 2017 halftime show has been designed by Bruce Rogers from Tribe Inc., who has been designing the Super Bowl halftime show for more than a decade. LeRoy Bennett has also joined him this year as a co-production designer. We expect the results from this dynamic duo to be nothing short of legendary.

Will you be tuning in to this year s 2017 Super Bowl LI halftime show? We ll be there, and we ll be live tweeting at @decibelevent so follow us and talk to us to let us know what you think. Bring on the guacamole.

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