Throwback Thursday: Vintage Event Collateral Exhibition Posters
EVENT COLLATERAL
Hey hey, it s another Throwback Thursday, and this month, we ve dug through the Library of Congress archives for some gorgeous retro promotional exhibit posters, some from as far back as 1878 all the way up to the mid 1940 s. We think you ll love these as much as we do.
1878 Balloon Rides
This poster advertises the bird s eye view from the basket of a balloon at the 1878 World Fair in Paris.
1895 Lithography Centennial
A French exhibition celebrating the 100-year anniversary of the invention of lithography.
1919 Canadian Victory!
As WWI ground to a close, Canada celebrated their win with a victory fair that was uncommonly picturesque, inspiring and colorful .
1939 Worlds Fair
Holy pre-internet logistical nightmare, Batman! Look at this doozy: event planners for the 1939 New York World Fair had to round up 10,000 people willing to open up their homes to expo visitors.
1939 Police & Firemen
Another one from 1939, the Chicago, IL Police and Firemen Exhibit.
1940 Sioux City Camera Club
Wouldn t you love to see those photographs? The Sioux City Camera Club held their 3rd annual exhibition right at the start of WWII. And wouldn t you know it? The SCCC is still around today.
The Set Designs of Adolphe Appia
EVENT DESIGN
In every industry, once in a long while, a genius comes along. Born in 1862, Swiss painter Adophe Appia was among the new wave of set designers to reject then-standard 2D perspective backdrops in favor of creating 3D pieces because he believed that shade was as necessary as light to form a connection between the actor and the setting of the performance in time and space. Through the use of control of light intensity, colour and manipulation, Appia created a new perspective of scene design and stage lighting .
Wikipedia goes on to say, Directors and designers have both taken great inspiration from the work of Adolphe Appia, whose design theories and conceptualizations of Wagner s operas have helped to shape modern perceptions of the relationship between the performance space and lighting. One of the reasons for the influence of Appia s work and theories, is that he was working at time when electrical lighting was just evolving. Another is that he was a man of great vision who was able to conceptualize and philosophize about many of his practices and theories.
The central principle underpinning much of Appia s work is that artistic unity is the primary function of the director and the designer. Appia maintained that two dimensional set painting and the performance dynamics it created, was the major cause of production disunity in his time. He advocated three elements as fundamental to creating a unified and effective mise en scene:
Dynamic and three dimensional movements by actors
Perpendicular scenery
Using depth and the horizontal dynamics of the performance space
Considering the event industry s current 3D set design trends, we thought we d look at work by one of the men who revolutionized stagecraft and was at the forefront of creating some of the same effects and techniques we use in stage design today. Most of the photos and illustrations below were made or taken between 1917 and 1930.
You can see the strong use of light and shadow from these images, and indeed, Appia was one of the pioneers of using lighting to create depth and illusion, rather than to simply illuminate a particular area of the stage. Event producers today particularly those who do set design or manage set designers reap the rewards of Appia s work.
It s (way past) That Time: Don t Forget to Get your Super Bowl XLIX Activations Rolling Now
LIVE EVENTS
We know that four months in advance is an unchristian amount of lead time to need for anything, particularly when most of us aren t 100{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} sure what we re doing for dinner tonight, but we feel like we ought to put the reminder out: If you re planning on doing any promotional activity, event, activation or advertising for the Super Bowl XLIX in February, now is the time to start scraping your campaigns together and making your bookings.
Wait, what?
This is an all-purpose call-to-action. The Superbowl will be hosted in Glendale, Arizona (yup, same place as the 2008 Super Bowl) and competition for sponsorships, permittable locations and area marketing resources will be fierce. Plus, it s not just the Super Bowl itself you ll need to prep for: the entire Phoenix region will be hopping with football mania and the Super Bowl support events will be big draws. That includes the NFL Tailgate, Super Bowl Central, and a ton of other pre-, during- and post-game events. If you re planning any sponsorships, brand activations, advertising, campaigns or events in the area, you should know that at this very moment, locations are scarce (but still findable), models and emcees will be taking bookings, equipment rental slots and ad space will be filling up. If you wait until December or January, you not be able to get in on the action.
Okay, who do I call and what can I get?
Call us, naturally. We work with the NFL directly, as well as local Arizona businesses and our great partners Event Pro Strategies to help you get all your Super Bowl necessities squared away. Here are just a few of the on-location services that are possibilities:
- Selecting a site for your event and overseeing permitting and audits
- Mobile attendee check-in software that allows you to check guests in from your phone or tablet from anywhere in real-time.
- Interviewing, hiring and managing event and marketing staff
- Training centers for field teams
- Equipment storage
- On-site event supervision and quality checks
And not to sound like a late-night infomercial, but time really is a-wastin , so get us on the horn and we ll help get you pointed in the right direction.
Five Fabulous, Creative Ways to Serve Fresh Fruit
EVENT PRODUCTION INSPIRATION
With the season winding to a close, help your guests catch the last tastes of the summer fruit bounty. We selected five simple and unique ways to serve flavorful fruit, all of which are easy to make in large party serving sizes.
Skewer It: Fruit Bouquets
Those Edible-Arrangements-style fruit flower bouquets are much easier to create than they look, offer a healthy dessert option while doing double-duty as table decor, and everyone loves them. All you really need is some melons, some sticks, and some cookie cutters (a melon baller and some chocolate, too, if you re feeling fancy). You can liven things up with grapes or chunks of apple, strawberry or pineapple as well. Watch the video recipe.
Stuff It: Stuffed Figs
It s always such a score when you run across one of those foods that s both decadent and simple. Fresh stuffed figs taste like a Roman orgy is happening in your mouth, are easy to eat and even easier to make. They are not, however, incredibly cheap unless you or your food service vendor has access to fresh figs in bulk, and they don t keep for long periods of time, so they must be made day-of. See the delish.com recipe
Roll it: Fruit Sushi
Fruit sushi (yup, someone already combined those words into frushi ) has all the hallmarks of an outstanding party dessert. Sweet, unique, lovely to look at, and it makes great finger food. There s no one way to do fruit sushi some recipes use a marshmallow base for the rice, some recipes plop the fruit on top, some put it in a roll, some make real sushi and simply add fruit to it the possibilities are numerous, so we ll provide a few different links here.
- Food Network: Fun Fruit Sushi Recipe
- Pinterest: Fruit Sushi Recipe Listing
- How to Make Gorgeous Fruit Sushi for Dessert
Photo from Jamie Oliver
Jelly It: Fruit Jellies
Clear fruit jellies are one of those desserts that look so stylin , you think you need a PhD in Culinary Arts to approach them at all. Truth is, they only have a couple of ingredients (so they re cheap!), they can be made in advance (so they re convenient!) and they take very little time to make (so they re easy!). Most recipes call for a dash of Prosecco to be added to the gelatine mix for that neat bubble effect and a touch of flavor. They can also be made in small individual servings, or as one big, gorgeous fruit gelatin. Here are a few different recipes:
- Summer Fruit, Elderflower and Prosecco Jelly
- Elderflower and Raspberry Jelly
- Summer Berry and Lime Jellies
- Prosecco and Summer Fruit Terrine
Grill It: Grilled Bananas and Pineapples
Already doing burgers or fajitas? Save a corner of that grill for the fruit. Grilled fruit particularly pineapples and bananas are suffused with a smoky, grown-up flavor. They also dry out a bit as they cook, making them easier on the fork (and on the front of the shirt). Here are a couple of neat recipes:
National Mall Special Event Permit Update
EVENT INDUSTRY, VENUES
It turns out that it took about a year for the new special event rules and regulations for permitting the National Mall to sink in and really get noticed. The National Mall has been host to a number of small to mid sized events over the last year, but no events to the scale that the National Mall has seen in the past. This week, a number of people have sent us this Petition by the group Save the Festival. It seems as if this is a group of concerned volunteers who want to save this event, by allowing for a permanent special event space within the renovation of the National Mall. The Smithsonian Folklife Festival is one of the great annual events that we enjoy in DC and on the National Mall, and it seems that they are having the same issues working in the NPS Event rules as other large-scale events.
After 47 years, they are looking for a new location in the DC area. In fact, this is the forth large-scale event forced to exit the National Mall under these new regulations. So far, the National Book Festival, Black Family Reunion and the Solar Decathlon have found new venues. The letter from Save the Festival can be seen in its entirety below, and if it so moves you, follow this link to sign their petition.
We have also included an infographic of the new rules and regulations for any special events on National Mall grounds. This shows specifically where tents and event infrastructure can be placed, along with the attendee size and seasonal rules that are enforced. While there are a number of new rules and restrictions- there are also some tricks and tips to successfully plan and produce your event. Click here to view and download the full size version.
America s Finest Estates for Corporate Events: Six of the Best
EVENT INDUSTRY, TIPS & TRICKS
For a country falsely rumored as having only a little history, the range of architecture displayed in America s estates is pretty staggering. From Louis XIV-style palaces to Tudor homes and Southern mansions, the US offers event managers some wonderful, lavish environments for upscale events. These are just some of our favorite estates that provide a real mixture of charming authenticity and originality.
Oheka Castle
Built by financier Otto Kahn near the Hamptons in New Jersey, Oheka Castle might make passers-by imagine they ve been teleported to Versailles. Its gloriously maintained European gardens are perfect for a post-dinner amble. The inspiration for the Great Gatsby s mansion in the recently released movie, Oheka Castle figures among the cr me de la cr me of estates for hire in America.
Abbey Estate
The Abbey Estate in Montecito, California knows its own worth, selling itself as the best place for weddings and corporate events in the state. Commanding amazing views of the surrounding countryside, the stately home, complete with ivory columns, lend an atmosphere of real flair and class.
Meadowood
Spread over 250 acres of land in California s Napa Valley, the stunning Meadowood resort has refined hosting luxury events to an art form. Catering to up to 250 guests, Meadowood can handle much of the legwork for event organization, offering activities from golf and tennis to a spa and wine classes.
Briarhurst Manor
Briarhurst Manor blends old mountain homeliness with lavish attention to comfort. Located in Manitou Springs, Colorado, and named among America s Top 50 Romantic Restaurants by Open Table, Broadhurst prides itself on creating the perfect atmosphere for everything from fundraisers to company trainings and even murder mystery dinners.
Castle Ladyhawke Estate
Apparently, this castle was not named for the awful Michelle Pfeiffer fantasy movie of the same name. The Ladyhawke Estate has authentically rebuilt a Scottish castle in the lap of the Tuckasegee River in North Carolina. Allowing a true fairytale setting for the more whimsical among you, it even contains a medieval village. Be warned though, alcohol is not provided.
Paradise Point at Kailua Bay
A corporate retreat to Hawaii? One of President Obama s favorite holiday sports? What s not to like? Nuzzled by crystalline waters lapping at its doorstep, the beauty of this Paradise Point resort cannot be accurately conveyed in photographs. Tired of cardboard cut-out conference centers all scraping to put together a good time? This will blow them out of the water.
Heads up: Pixmob Makes Events All Twinkly
EVENT PRODUCTION TECHNOLOGY
Well, February sure turned into a month of event tech spotlights on the Decibel blog, so rounding out that theme, we ve got a nifty piece of lighting technology that caught our eye. Take a gander at Pixmob, a company whose sole purpose in this world is to make events sparkle. And really, who couldn t use a little more sparkle?
Pixmob specializes in creating LED products which are designed to sync with live music (didn t we just say that LEDs are the future of event production?), and which can be deployed at the largest scale. Their existing products consist of translucent, RFID-enabled wristbands, PixMob brandable ballsthat engage fans who bounce them around in a crowd , pendants, beads, and our personal favorite, Helicos, which, like a swarm of fireflies gracefully descend into an audience creating immersive visuals. Check this out:
The Tech
For a back-of-the-house look at the technology that drives the products, A/V nerds might be interested in checking out the details behind the tech, which details the different ways the lighted products can be controlled either via impact or wireless controls. They can also be set to display video as opposed to basic light.
More Eye-Candy
Kinda can t stop watching these love the engagement!
Merry Christmas to All from Decibel Management: Our End-of-Year Roundup
COMPANY NEWS
Christmas already? Good heavens. This year has flown by, as all years do, and as we see the new year rounding the bend, we d like to take a moment to look back and salute the last 12 months. We ve been working on a showreel of our top moments of 2014, which we re super excited about posting, but in the meantime, a quick roundup of Decibel s 2014 highlights.
A look at some of our 2014 projects
We took on quite a few repeat clients this year, honing events that we ve managed for the last few years running, plus a couple of new projects and challenges. Not for the first time, Decibel Management tackled the annual National Book Festival, sponsored by the Library of Congress on the National Mall. This event sees hundreds of thousands of visitors annually and is a truly gratifying undertaking. Come on, who doesn t like watching people get excited about reading? It s a joy.
We also stepped back in for the annual National Small Business Week sponsored by the SBA, the Glass Packaging Institutes annual meetings, the DoubleTree by Hilton CookieCare Mobile Tour, and additionally several unique events for nationally-recognized brands (H&R Block, Clorox) with our friends at PR powerhouses Ketchum and FleishmanHillard.
Some of our other projects have included the T. Rowe Price National Sales Meeting, some trade show work for ACell, and more forays into political event management with the Republican Attorney General Association.
A shoutout to friends and vendors
It takes a huge team to pull off large-scale events, and everyone s gotta be on the ball. We feel extremely lucky to be partnered up with some of the most on-it folks in the biz, companies that we trust to back us up in creating some killer events. We particularly want to give some love to the folks who keep bringing the skills year after year. That list includes:
- EventEQ
- M1 Interactive
- CGS Premier
- GES
- Optima GFX
- Greenroom Communications
- Polaris Logistics
- Nomadic Display
- Olympic Case
- Design Foundry
- Legacy Scenic
- Matrix Display
- Access Passes
No really, Merry Christmas
It sounds like a platitude, but platitudes are platitudes for a reason: looking back on this year, we re grateful. We re grateful that we know so many incredible, interesting and capable people; grateful for the opportunity to work in a field that never fails to fascinate us and keep us on our toes, grateful for all of our terrific clients and friends.
We wish you all an incredibly fulfilling 2015, a year that is full to the brim with new experiences, huge successes, and of course, lots of love. We hope you re spending the season surrounded by loved ones and lots of cheer. From everyone at Decibel Management, Merry Christmas and the happiest of New Years.
Yet Another Trade Show Roundup: Ultra-Creative 3D Trade Show Booth Ideas
TRADE SHOW
Creative genius comes in many forms. Turns out Behance, a web platform where creatives can showcase their works, is home to a small contingent of trade show booth designers who have some incredible portfolios of inspiring ideas for marketing design. These days, 3D rendering software allows booth designers to concept custom designs before the booths ever get built, so bear in mind that these are renderings rather than actual photographs, but man: the thought that went into some of these.
Activision Booth Design, by Ariel Villalobos, Mexico
Great futuristic open-plan booth with scanner doors for gaming company Activision.
Arab Health Exhibition in Dubai, by Christina Sidhoum, Cairo
Clean, bright and attractive corporate design.
La Vista booth for Cityscape Egypt, by Mostafa Shehatta, Cairo
Want people to come sit down in your space? Make it bright, cozy, and super inviting. With the profusion of trade shows over there, I see lot of great work coming out of the UAE and Egypt these days.
Lipton Tea Lounge, by Hossam Moustafa, Cairo
Hossam is a senior 3D designer, and the experience shows in his creativity. Way to take a brand and bring it to life in an engaging way with this Lipton Tea cafe/booth concept.
Arby s Take-Out Booth Concept, by David Simmons, Boston MA
I dare you not to love this: a mini take-out counter booth shaped like an Arby s drive-through window.
Shell Petroleum, by Murtaza Saleem, Pakistan
Way to knock the branding out of the park: this booth is super on-message, incorporating Shell s colors and visual identity effortlessly.
Quick shameless plug: Decibel can get custom booth design done for you, too, so give us a ring if you re in the market.
Whatever
EVENT INDUSTRY, LIVE EVENTS, PERMITS
We have been watching with fascination the Whatever USA advertising campaign, event, experiential activation, promotion and commercial film shoot from Anheuser Busch. Most of us have seen the commercials from Bud Light about the fictional town Whatever USA. The brand marketing team launched a series of commercials about the town, and held a contest for 1,100 lucky winners to visit for three days of fun- all expenses paid.
Permitting:
Whatever USA was built in the actual town of Crested Butte, CO. From the beginning, there were challenges reported about the permitting process. The Town Council ended up approving the event, but it was after heated debate from the citizens of the town. The standard permitting fees start at $10,000 here, and to secure the special event AB originally offered $250,000 to the town. After the debate began to build in late August, Bud Light upped the offer to $500,000, including a promise to fix any damage and restore the town to its original condition.
The Controversy:
The controversy began with the build of the event. The event team began construction of the fences and infrastructure prior to getting the official approval from the Town Council. After an 8.5-hour debate at the town council, the meeting ended with a temporary permit for construction to begin. Once locals began seeing the extent the complaints started rolling in. Citizens felt a lack of communication, even though the marketing firm and Anheuser Busch have been working with the town since last spring, including producing a 100 page operational plan, however residents did not learn about the extent until weeks before the event.
The Build:
So what did the build include? In addition to the full concert build, the main avenue in Crested Butte was painted blue, the iconic avenue was adorned with blue paint, blue light poles, Bud Light branded fencing, custom archways and signs, as well as a host of other branding elements. This also included a giant blue gorilla, Bud Light Blue busses, oversized props, etc. In addition, local retail establishments were only serving Bud Light throughout the event.
Issues and Cleanup:
Many issues were compounded when Bud Light ran out of wristbands for local residents to attend. In fact, they had to distribute permission slips for people to go to work. After the event, heavy rains caused the paint to run, and plans had to change for the resurface. In fact, they had to spend an extra $40,000 to remove an 1/8 of the road to re-pave Elk Avenue.
Final Thoughts:
I am a fan of this event, and applaud the marketing team and the client for pushing the boundaries with this event. Were there issues? Could communication be better? Will there be a host of key learnings coming out of this activation? Cost overruns? Yes to all, but it looks like an overall win, especially for content and the advertising that will come out of this activation for the next year. As always, content is king.