TEDx Amsterdam and Mobile Event Apps of the Future

EVENT INDUSTRY, LIVE EVENTS, TIPS & TRICKS

Although first appearing on the scene only recently, event apps are quickly becoming a staple of large event management today. Given how cavernous some conference centers can seem, or the immense scale that industry events can take on, having a helping hand on a smartphone can help attendees integrate with the event and interact with each other in a more meaningful (and creative!) way.

Event Management Blog: Mobile Event Application Development Ideas

Recent and super awesome example of this? The TEDx Amsterdam application designed by Frog Digital (kudos!). If you re planning on having an application developed for your event, we ve got a few ideas for you:

Keep it Simple!

All good apps are clean easy-to-use and don t overdo the features. Figure out the five most useful features your attendees may need, then hone that list down to three and build that.

Choose the Right Developer

You ve got an event to plan, and not a lot of extra time to devote to app production oversight and debugging. Getting an experienced application developer will set you on the right track from the get-go. (No idea where to start? Check out theymakeapps.com or call us.)

Provide Instructions

If you re going to make a mobile event application available, be sure to provide instructions on how it s intended to be used. You might do this via seminar or info packet.

Ideas: Personal Touches

Especially at larger events, the goals and agendas of each attendee will be vastly different. You might consider adding a scheduling function to your event app design to allow customized itineraries.

GPS Function

If your event is multi-locational or big, consider make your app GPS compatible as an alternative to you are here paper mapping. People will get lost in a closet, if you let them. So don t let them. GPS will only work in a big space, though as of today s technology, it s accurate to about 500 feet, so if you re working within a small space it won t do you much good. In that case, a get directions function could substitute.

Daily Alerts

Dedicated apps may be a nice alternative to SMS updates for attendees. Personally, we think SMS can get a bit annoying, as it s hard for the receiver to filter incoming messages by relevance. Business and political executives are already bombarded by texts and emails, they don t need an additional communications backlog. But if you build a messaging system into your app, event data can be accessed and processed in context, turning an annoying interruption into a relevant reminder.

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