Decibel Vendor Spotlight: Rose Brand
BACKSTAGE, EVENT INDUSTRY, LIVE EVENTS
We have been using Rose Brand for years at Decibel (dB), and our partners have been using them for much longer. For those that don t know, Rose Brand provides custom fabric and draperies, as well as production supplies and rental equipment. At dB, we use their equipment on what seems to be every show that we produce, and some of this hardware literally holds up each and every sign onsite.
In the last few weeks, we have seen a couple amazing videos highlighting the great work at Rose Brand, especially with their custom sewing and fabric. We have included them both below. If you are interested in other projects from them, head over to their blog, Know-How.
United Nations for World Humanitarian Day
The first example is the fabrication and construction of what turned out to be the largest compound curved indoor projection screen. The screen weighed in at 1,000lbs and was 46 high and 224 wide. This was built for SuperUber in the General Assembly hall at the United Nations for World Humanitarian Day. In addition to the video, they have some great behind the scenes photos on the Rose Brand Facebook page.
I Was Here United Nations World Humanitarian Day Video
Pan American Games
Another very cool example from Rose Brand is their work on the center halo and projection screen from the Pan American Games in Guadalajara, Mexico. The surface for the projection was a 350 long and 104 tall screen. Rose Brand included their plans for the projection screen and halo on their blog. It is a great example of how they accomplished the build.
As with many shows of this size, the production credits are quite extensive and involved many partners. Five Currents, LLC, produced the Games while the design and automation of the halo and curtain was headed by PRG. Great work all.
NSBW 2011
COMPANY NEWS, EVENT INDUSTRY, LIVE EVENTS
We are back in full swing at the 2011 National Small Business Week events in D.C. Just finished the second day and getting ready for Friday. A few quick photos below.
As promised, below are a couple of images from the event.
Silver Anvil
COMPANY NEWS, EVENT INDUSTRY
The Cookie CAREavan tour for DoubleTree by Hilton was awarded the Silver Anvil Award from PRSA! Congrats to the incredible team that worked on the project.
As anyone who has worked with us knows, we love producing events and mobile media tours here at Decibel, and it is great to work with such an outstanding team. Ketchum Public Relations, Digital Royalty, Gensler, OMD, and all of the partners made it a great tour. We were thrilled to be along for the ride!
The Cookie CAREavan tour won the Silver Anvil Award from the Public Relations Society of America (PRSA), in the category of Marketing Consumer Services Travel/Tourism. The tour also won a PRSA Award of Excellence in the category of Events and Observances, 7 days or more (business services). This is the third Silver Anvil for David Sonntag as a producer and the first for Decibel Management.
Congrats Clairemont!
EVENT INDUSTRY
Congrats to our friend Dana Hughens and her team over at Clairemont Communications on today s NCPRSA InSpire Awards. In light of the good work, this song is dedicated to you! Snap I ve Got the Power
National Small Business Week Conference and Meeting
BACKSTAGE, COMPANY NEWS, EVENT INDUSTRY, LIVE EVENTS
Just wrapped up the 2012 National Small Business Week Conference and Meetings in Washington, DC. This year s event featured a number of great sessions at the Mandarin Oriental, along with offsite events at the U.S. Department of State and the White House.
Along with these events, we also rolled out our touchscreen kiosks for the Microsoft Lounge. These were fully wrapped with graphics and networked for both internet as well as printing. Be on the lookout for these at future events, they were a huge hit both with the client as well as the attendees!
As with all of our events, it takes some great partners to produce an event of this caliber. Thanks to the teams at EventEQ, Legacy Scenic, Radium, the staff at the Mandarin, and countless other folks that all came together to build out the event.
Royal Wedding
EVENT INDUSTRY, LIVE EVENTS, TIPS & TRICKS
There are thousands of pieces that go into an event this size, and from the coverage, it certainly looked as if they nailed them all. Instead of focusing on the overall event, there was one piece that really did stand out in my mind, the floral, and more specifically, the trees inside the Abbey.
According to Professional Florist, Shane Connolly designed the arrangements from flowers to the trees throughout Westminster Abbey. Instead of a lavish design with out-of season arrangements, the flowers were all seasonal and British.
The article from Professional Florist below gives the detail.
Catherine, Duchess of Cambridge, eschewed ostentatious out-of-season flowers in favour of a simple bouquet made mainly of lily of the valley for her wedding to Prince William.
The seasonal British flowers, designed by florist Shane Connolly, were a nod to the less than lavish wedding that the couple said they hoped to plan. Although a reported 50,000 spent decorating Westminster Abbey with field maple and hornbeam trees suggested the couple didn t have things all their own way.
All the trees and flowers were selected by the Middletons and arranged by Shane Connolly s team. Each choice came with a reference to the language of flowers. Lily of the valley is associated with trustworthyness. Maple suggests humility and hornbeams are linked to resilience.
Shane Connolly s web site bears the By Royal Appointment to HRH The Prince of Wales crest, and promotes the florist as constantly striving to delight its clients.
PR Week Award
COMPANY NEWS, EVENT INDUSTRY, LIVE EVENTS
Congrats to the team at Ketchum DC and their client DoubleTree by Hilton on the Product Brand Development of the Year award! We loved being a part of the tour and the award couldn t have gone to a better team! For their PR Week submission, Ketchum included a great writeup of the tour itself. You can see it on the PR Week Award Site, or read on below.
Since 1986, DoubleTree by Hilton has been giving a warm chocolate chip cookie to every guest upon check-in as a symbol of the brand s enhanced care culture. Just in time to celebrate the sweet treat s 25th anniversary, Ketchum was tasked with raising DoubleTree by Hilton s brand awareness. The agency recognized that the cookie was central to the brand s story and organized a summer campaign in which the Cookie CAREavan, a branded food truck (a first among hotel chains), traveled more than 15,000 miles coast to coast through 50 cities distributing and donating a total of 250,000 chocolate chip cookies. Ketchum leveraged existing events, including ComicCon in San Diego and pride festivals in Chicago and Key West, FL. The firm also reached out to mayors and government officials, securing July as the DoubleTree by Hilton Chocolate Chip Cookie Month in Texas and Tennessee. Cities including San Francisco, Atlanta, and Detroit named the CAREavan s arrival as DoubleTree by Hilton Chocolate Chip Cookie Day. A Facebook tab displayed the route, relevant tweets, and sweepstakes for free hotel stays, which resulted in nearly 29,000 new likes and more than 10,000 sweepstake entries. In addition, Foursquare check-ins at CAREavan stops awarded Hilton HHonors points. The business with the most #SweetBreaks tweets won 250 cookies hand delivered to the office. Results directly attributed to the campaign include a 200{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} jump in unaided brand awareness, a 15{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} revenue boost, and a 125{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} increase in HHonors enrollment, all over 2010. The campaign was recognized in 1,833 media outlets including Today, Good Morning America, and USAToday.com. Mashable declared the CAREavan No. 1 Food Truck for Social Media Marketing. One judge praised the campaign as brilliant and bigtime. Another judge agreed, saying, The effort put a fresh new twist on the food truck concept and blended in a terrific cause element.
Blank Canvas
COMPANY NEWS, EVENT INDUSTRY, LIVE EVENTS
It ended up taking a week, and a few minor miracles, but we were able to get our new summer road show vehicle to the fabricator. I must hand it to both Utilimaster and Whitney over at Polaris who helped pull this off! A few more photos of the delivery after the jump
It was a rainy day in New Berlin, WI but the flatbed finally made the 200 mile journey from Wakarusa, IN. The truck is now in the fabrication bay and we are taking measurements and developing a template for the custom build as well as graphics. Look for more photos as the build progresses!
PR Smiths: Decibel Management Picks Up PRSA Silver Anvil
COMPANY NEWS, EVENT INDUSTRY
For the part it played in the production and tour events for the DoubleTree by Hilton Little Things Project, Decibel Management was awarded with its second Silver Anvil by the Public Relations Society of America (PRSA).
The Little Things Project saw DoubleTree by Hilton ask its customers about the little things that made big differences to their stay in the hotel. The project gathered more than 5,000 responses that spoke of the importance of local bargains, ability to recharge electronics, free Wi-fi and DoubleTree by Hilton s famed chocolate chip cookies. Following this research, the hotel went on the road for a 50-city tour to share these little things with people across the nation.
The campaign met with rave success wherever it went, which was shown in the PRSA Silver Anvil in the Marketing Consumer Services- Travel, Tourism, and Hospitality category for the DoubleTree by Hilton s Little Things Project Brightens Travel Experiences Nationwide tour. This was truly a team effort from all sides including DoubleTree by Hilton with Ketchum, Gensler, Digital Royalty, OMD, Decibel Management and Laird.
DoubleTree by Hilton, Ketchum and the Little Things Project also won 2 Bronze Anvils in the Media Relations Consumer Services, Travel and Tourism/Hospitality and Social Media, Consumer Services categories. The campaign also won an Award of Commendation in the Creative Tactics, Consumer Services category.
Decibel Management is proud to be awarded the PR industry s highest honor for the second year in a row. A big thanks to the entire team, and certainly looking forward to working with this group again!
Decibel Red Carpet Premiere Event
BACKSTAGE, COMPANY NEWS, EVENT INDUSTRY, LIVE EVENTS
Fleishman-Hillard DC and their ONDCP team tasked Decibel to create a red carpet entrance for a press event. This was for the winner of the MTV Unwasted Weekend Challenge. Decibel traveled to Essex Junction High School in Vermont to turn an Auditorium into a traditional red carpet event. It was a privilege for the team at Decibel to be part of this amazing evening dedicated to the members of the Essex CHiPS program for high school students that stay above the influence of drugs and alcohol. The evening started with the students, parents and speakers having pictures taken on the red carpet. The evening also included speakers from the Essex CHiPS program, the director of the Above The Influence Campaign and the students that created the winning video. Take a look at the video they produced.
