COMPANY NEWS, EVENT INDUSTRY, TRADE SHOW
We had the opportunity to travel to the Exhibitor 2013 show this year, and it did not disappoint. This is a trade show and conference for trade show and conference builders and planners. Many of the manufacturers bring their best new concepts and technologies for display, and we were able to spend quality time with some of the best of the best. It was also great to see the show growing again this year- with a host of new exhibitors, and some that have come back from a few years away. Below, we have included some of our favorites.
Here is what Exhibitor Magazine has to say about their trade show floor at the 2013 Exhibitor Conference in Las Vegas, Nevada:
EXHIBITOR2013 s New Product Showcase delivers the industry s largest collection of new trade show and corporate event products and services making their public debut. The spotlight is on innovation as exhibitors vie for the coveted Buyer s Choice Awards selected from the field of New Product Showcase entries.
AVFX is a staging and technology vendor out of Boston. They built out a video wall with NEC monitors that looked great, but the tech that made it stand out was the control surface. This was a clear touchscreen monitor in front of the display wall. When you stepped in front of the controller, it frosted over and allowed a user to select a video for playback on the wall. Very cool execution.
Armodilo
We have been using and building in iPad kiosks on our tours and mobile media activations for years now. We have used Bounce Pad, and have quite an affinity for Lilitab, but Armodilo was able to capture our attention. The product is quite simple- something easier said than done. We can utilize various tablets in the same enclosure, and it is a very simple and quick setup. We are excited about getting in our test units and if all goes well, folding them into our new tours moving forward.
Brandstand
Brandstand debuted their new, all in one, digital signage. It is very clean and simple, needing just a flash drive to show movies or graphics on a loop. There are limited features and options, but a great price point. These are brand new items in their portfolio, and we look forward to evaluating them in earnest when we have the chance.
GES
GES let their case studies speak for themselves, as they built out an all white booth and environment for Exhibitor. What really got our attention was a small, simple, but very cool graphic technique. QR codes seem to be everywhere these days, but they took it a step further and created a design around the QR code itself. Simple, but a great technique to incorporate.
Czarnowski
We have come to expect great, creative activations from Czarnowski on the exhibit floor, and this year did not disappoint. Their main tech showcase was a photo/light booth. Built in the middle of their exhibit, their guests entered the booth and a photo was taken, then you had 15 seconds to make a light-design as the aperture remained open capturing the movement of the light sticks. Great tech, great execution and a great end product. This is a rentable solution as well, so look for it out on the road.
Blue Telescope
It is always a treat to get to experience what Blue Telescope brings to Exhibitor. Their interaction started pre-show with a great online interaction where you build out your personalized digital flower. From there, the tech and story continued on the show floor, and included a section of questions about the individual attendee. They also displayed graphics and motion sensors with the Microsoft Kinect interface. At the end, we received a flower to plant to close the entire loop. Always fun to see their new activations.
Elements Exhibits
We have to give it to Elements for a great fully immersive experience on the floor. They featured ice sculptures and themes throughout the booth, but topped it off by working with Icebar to include an onsite walk in freezer, ice, and a bar built into their booth.
Panphonics
In many build outs, booths, and mobile activations we are asked about directional audio. Many times we use audio cones, speaker placement and volume control to accomplish the task at hand. It was great to see the solutions from Panphonics. They developed a square and very, very thin directional speaker for these applications.