Look Behind You, Mr. President: 5 Examples of Political Campaign Event Backdrops

CAMPAIGN, EVENT INDUSTRY, LIVE EVENTS, POLITICAL

Political Campaign Stage Design: Democratic National Convention

2012 Democratic National Convention

Campaign and Convention event production in American presidential races revolves around key themes that nobody ever strays too far from. In terms of substance, candidates may be far apart, but for style- flag and country are mainstays on both sides.

Let s take a look at the set design of the 2012 Democratic National Convention. This is actually a nifty piece of political event management. When the cameras are zeroed in on speakers, the backdrop of American flags is all the cameras will pick up. However, when zoomed out, the Obama campaign logo is placed at the center of an array of American icons such as the Statue of Liberty and Mount Rushmore. The presence of the Washington Monument may not have helped the Democrats shake their inside-the-Beltway reputation, but all in all, a very solid piece from the team at Tribe, Inc. They are a mainstay for the DNC production design, as well as a ton of top tier concert and event design (SuperBowl, Ultra Music Fest, Etc).

Event Organizers Blog: Campaign Set Design and Audio

2012 Republican National Convention

Another example of political campaign production gone right. The message here could initially seem far more direct. An American flag takes up the entirety of screens that make up the set, reinforcing the GOP s patriotic credo. But look closer and you will see the entryway beneath which speakers enter and exit. The entire ensemble has the air of a modern-day Roman archway, adding a subdued but powerful Hail to the Chief touch. This set was developed by the design team at Jack Morton, and was a great pairing of warm wood material and cutting edge video production.

Campaign Stage Set Design

Brazilian President Dilma Rousseff Campaign Event

Brazilian President Dilma Rousseff is in a tough spot as she runs for re-election. She first won by riding on the coattails of former President Lula, who stepped down with 80{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} approval ratings. Dilma has not maintained these levels of support, with accusations of corruption culminating in nationwide protests earlier this summer. But her political campaign this year has seen her reinvent herself in just the right way. By holding this sort of street campaign event, she maintains a leadership image while rebranding herself as regular folks . The use of just her first name and her face are enough to draw a connection to voters in Brazil who like to feel their leaders are not above them.

Event Organizers Blog: Political Campaign Management

China s Politburo Standing Committee

How aptly named is the Standing Committee? This was how the Communist Party of China chose to introduce 1.4 billion people to their new leaders. While the CPC has never been known for its sense of political flair, this was actually a very finely crafted performance. It showed the world a unity of leadership and promised a continuation of political strategic planning, warning reformers that a break with traditions of the past was not on the cards. And get a load of that traditional Chinese art on the backdrop: a majestic touch of cultural heritage.

Event Planner Blog: French Political Set Backdrop

Marine Le Pen, Front National Campaign Event

A simple political message is easy to reinforce with a simple political image. While the policies of Marine Le Pen, leader of the French extreme right Front National, may seem repugnant, her populist image and firebrand rhetoric have galvanized millions. A campaign event backdrop of French flags and the Eiffel Tower rising into the sky are all she needs to hammer home the anchor of her political campaign image: she is Marianne 2.0, the revolutionary emblem of France reborn.

Bad Ass Summer Brand Activations

BRAND ACTIVATIONS & MARKETING, CAMPAIGN, EXPERIENTIAL

Brands are hyping up summer 2017 with traveling treadmills, tequila, stunt doubles, and engaging consumers along the way. Here are our favorite brand activations of this summer (so far).   

Patron the Summer Tour 

Patron summer tour

We re big tequila drinkers at Decibel Management (especially after a successful event), so this one is our favorite. The Patron the Summer Tour is traveling around the US and UK from May to August with top-notch bartenders to whip up some summer inspired tequila cocktails. Aside from a truck load of their tequila, Patron is also bringing a GIF booth, bikes that blend your margaritas when you peddle, and Patron popsicles to their visiting cities. We couldn t think of a better way to spend a Sunday.

More Than Miles Tour by lululemon

lululemon More Than Miles tour
The More than Miles Tour by lululemon is bringing a truckload of their gear to select cities in the US and Canada .literally. Traveling in a Test Truck with a state-of-the-art treadmill to connect with running communities. Runners can test out the treadmill in lululemon gear and keep the clothes when they re done with their on-site workout. Most of the onsite staff at Decibel Management swear by lulu for our own gigs, so we re hoping their next truck stop is in Raleigh or D.C.

Coca Cola Beach Campaign

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Coca Cola surprised Ipanema Beach goers last to promote their latest packaging with some free cans. And by some , we mean 500. In a massive block of ice that weighed 8 tons. Pretty impressive stuff. Beach goers were seen breaking the ice with beach toys to get their can of Coke in a time when they wanted it most. A+ Coke.

Spiderman Starbucks

Spiderman Starbucks prank

Spiderman gets his fuel from somewhere. The release of the new Spiderman movie already has been producing a lot of buzz, but we have to give New York agency Thinkmodo the credit for this one. At participating Starbucks stores, Spiderman drops from the ceiling to retrieve his coffee order, but scaring the shit out of customers in the process. 

NesCafe Hello Bench

NesCafe hello bench

Breaking the ice is never easy. Publicis teamed up with Nescafe and developed the hello bench as a way to initiate conversation between strangers. The activation included a shrinking bench, free coffee and a nudge in the right direction. This shifty bench gets smaller as two people sit on it cue conversation starter.

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