Decibel Vendor Profile: CGS Premier

EVENT INDUSTRY

CGS Premier, one of Decibel s vendors, has been around since 1993 producing awesome fabrications, specifically creating large-scale vehicle wraps for mobile media (trucks, trailors, vans, etc.), but also for custom trade show booths and displays, pop-up shops, and other set-it-up, break-it-down portable experiences. Fabrication is one of those things the public sees everywhere, but rarely questions where it came from: graphics and logos printed on semi trucks, advertisements on radio station mobile rigs, movie posters on the sides of city buses, branding on the outside of tour vans. We sat down with Bill Kurinsky, CGS s Director of Business Development, to talk shop.

Can you give us a quick intro to what you guys do?

CGS is a fabricator for the experiential marketing agency. We build everything from a 53 trailers to kiosks. The assets we build are used in marketing campaigns typically that provide a unique experience for the consumer. Some recent examples include: a mobile pro shop for the NFL, a pop-up retail station for the Gap store, and demos of mobile devices and high speed internet connections in a trailer for several telecommunication providers.

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Can you give us a little rundown on when and how CGS got started and what was the inspiration or background behind the company?

We ve been in business for 20 years, and we started as a large format digital printer. In the mid 90 s, we starting building small marketing items for our print clients, such as unique trophies and other little things. We quickly grew into fabricating one-off trailers, and then in the 2000 s, our business really picked up and started to include larger fabs, such as SUV s, shipping containers, RVs etc

Your vehicle wraps are super cool. For those people out there who ve never done a project like that, can you tell us a little bit about how they re done (and how to get them off!)?

Wraps are a fun part of the business and truly give the projects we work on the special character everyone remembers about them. First, CGS creates a template to scale for our clients. The client s designers then use that template to create the custom wraps, and we provide insight about how to achieve the best wrap possible. We might call out areas that would effect the wrap negatively, or we might install the wrap in several layers to avoid seams in the vehicle or handles.

You guys print on a whole lot of unique surfaces what was one of your most challenging jobs?

This one s tough. We ve printed on concrete, I think would be the most unique.

For those readers that have never done a fabbing project, one burning question: what s the deal with photo resolution and printing at ginormous sizes? Can you get a quality print from a 300dpi image?

Actually, we like to see 400 DPI at 1/4 scale, but DPI isn t the only consideration in terms of quality you ve also go to think about how good the printing equipment is and how much the experience the installation team has with similar projects. Our printers take more passes across the wrap surface, which creates a prettier, more vibrant image, and our staff is very good at getting the digital color to match the actual printed product. You ve also got to be extremely well-versed in installing the final prints on a whole host of surfaces, expertly removing sideview mirrors and lights so that the vinyl can be tucked and flattened properly.

Boring business question: what sets you apart from your competitors?

Not boring at all, and that s simple: our people set us apart. We take all of our projects to heart, so much so that all of our staff can recall small details on projects they did years ago. Personally, I take great pride in two things: one, when clients come to the shop to see their finished project and they say Wow, I can t believe it, it looks just like the drawings we provided! At that point I know we hit a home run. Two, when a client tells us they plan to use something for a single-year summer tour, but three years later they come back and they ve been using our product the whole time. That s real craftsmanship.

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