Category: Uncategorized

David Sonntag Talks New Event Venue Outlook on LMG s The Road Ahead Podcast

COMPANY NEWS, EVENT INDUSTRY, EVENT RESOURCES, LIVE EVENTS, TIPS & TRICKS, VENUES

I recently had the pleasure of guesting on Les Goldberg s 39th episode of LMG s The Road Ahead podcast, alongside Lauren Chelf from AOAC International, and Diane Kovats from ISCB, to discuss negotiating and navigating event venues through the COVID-lens.

I d love for you to give our chat a listen, or keep scrolling for what you need to know when planning a post-pandemic event. 

1. Pay attention to event size vs. event capacity. Just because a venue can

   accommodate 1,000 attendees, doesn t mean that the city or state will allow that many people to gather just yet.

2. Review requirements and regulations. Safety measures and restrictions vary drastically from state to state, and city to city. The hotel, convention center, or event venue itself is also likely to have an additional set of rules. Ask upfront and get details in writing.
3. Determine venue staffing needs. Hotels and event venues are just as excited to be back in action as we are, and welcome the opportunity to bring back furloughed team members. It s crucial that your event venue has enough experienced staff working now to handle your events needs. (Because we all know there s more to a flawless event than the event day itself.)
4. Consistent, coordinated communication regarding COVID safety. Both the event venue staff and the event producers must be on the same page when it comes to communicating and executing COVID safety measures. These could include mask wearing, temperature checks, COVID tests, cleaning measures, and on. For example, a venue, city or state might not require temp checks, but the event producer and client does for all attendees and staff. Share safety requirements before the event takes place with all involved parties, in order to manage expectations and equal treatment across the board.
5. Internet is essential. We ve encountered venues that are willing to improve Internet service and create hot spots, and others who are not. As Les says in the podcast, he d prefer Internet over air conditioning these days, it s just that important. Amen.
6. Hotel room rates are often negotiable. Holding a large-scale company meeting or conference in a hotel? So far Team dB has found that there s a lot of wiggle room with room rates.
7. Hybrid events are here to stay. Yeah, I said it. Not your jam? Think of it like this: hybrid activations allow for greater attendance. (And elastic waist bands.)

Those are a few helpful highlights from our fun discussion; listen to the full podcast for more, including our thoughts on specifically when I predict think 250+ attendees at an event will be the new (old) normal.

2021 Oscars BINGO Card

EVENT INDUSTRY, EVERYTHING ELSE, LIVE EVENTS, LOL

It s almost time for the 93rd Academy Awards show!

Though we re starting to see the light at the end of the COVID tunnel, most of us are still planning to tune in to the 2021 Oscars at home, and we ve got the perfect free Oscars BINGO card to help you do just that.

This year the Oscars are going to be completely live that s right, with real people in the audience and everything! The Academy specifically said NO Zoom, NO sweatpants. While we can t promise that WE won t be donning some comfy clothes, we are excited to watch a fully live awards show again.

Enjoy this challenging and cheeky BINGO card that we have created to help your 2021 Oscars watch party really pop, all you have to do is print it out and play along. If you get BINGO, make sure you TAG us on Instagram: @@DecibelManagement for a chance to win an exclusive prize!

Click here to print your 2021 Oscar Awards BINGO Card

dB Talent Spotlight

EVENT DESIGN, EVENT INDUSTRY, EVENT PRODUCTION INSPIRATION, EVENT RESOURCES, LIVE EVENTS, TIPS & TRICKS, VIRTUAL EVENTS

Welcome to Decibel Events Talent Spotlight series where we highlight great keynote speakers, presenters, performers and other talent to enhance your in-person or virtual event.

Bookmark this page and be sure to check back each month as we grow this list. It will be a great resource to you the next time you re planning an event.

Dr. Chelsea Jackson Roberts

Dr. Chelsea Jackson Roberts is highly regarded as a leader in a new generation of yogis who are passionate about expanding the visibility of who is commonly seen as Teacher. She is an internationally celebrated scholar and Peloton yoga teacher. 

She has graced the cover of Yoga Journal twice, toured the world as a global yoga ambassador for lululemon, and advocated for local communities as founder of Red Clay Yoga. She is also widely recognized for her work with yoga and teens, and founded Yoga, Literature, and Art Camp at Spelman College Museum of Fine Art. 

She would be a wonderful addition to your next event, and we encourage you to contact her through her website chelsealovesyoga.com.

Michael Brenner

Michael Brenner is a globally-recognized keynote speaker on leadership, culture, and marketing. Author of the bestselling book The Content Formula, Michael s work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a Top CMO Influencer by Forbes.

Over the last two decades, Michael has championed a customer-centric approach at organizations large and small. He led sales and marketing for software companies like Nielsen and FullTilt. As an executive at ICR, SAP, and Newscred, Michael s innovative leadership resulted in massive growth. His workshops and keynotes for Fortune 500 brands and tiny startups have inspired profound personal and professional change.

Today, Michael is the CEO of Marketing Insider Group, founded on the belief that strong leaders who champion their teams are the key to unlocking massive growth.

When he s not working with clients, Michael travels the world helping even the most bureaucratic organizations break down silos, create cultures of innovation, and build engaged workforces.

Charlene Li

Need another great keynote speaker for your next virtual or in real life event? Meet Charlene Li.

Charlene Li is an influential thought leader and guide on digital transformation, with a specific focus on customer experience, leadership in the digital era, and the future of work.

For the past two decades, Charlene Li has been helping people see the future. She is an expert on digital transformation, leadership, customer experience and the future of work. Li is the author of six books, including the New York Times bestseller, Open Leadership and co-author of the critically acclaimed book, Groundswell. Her latest book is the bestseller The Disruption Mindset.

She is the Founder and Senior Fellow at Altimeter, an analyst firm acquired in 2015 by Prophet. Named one of the most creative people in business by Fast Company, Charlene is a graduate of Harvard College and Harvard Business School.

Fee: $25K $40K
Washington Speakers Bureau, direct and other booking sites.

Eric Stuart

This one s for the event peeps among us. Looking for a great speaker? Meet Eric Stuart.

An ex-British RAF officer and Supervisor in the Metropolitan Police for 17 of his 33 years with firearms, helicopter and covert deployments, he is an excellent motivator and lecturer focused on crowd modeling and safety. We know because we ve attended a two-day course with him and it felt like 5 minutes. He s incredibly interesting, and brings a wealth of experience and stories that will make you see your role as an event professional in a whole new light.

Eric is the owner of Gentian Events Limited, established in 2009 to enhance public safety at events of all shapes and sizes, working at and advising those who deliver them.

Contact him directly at GentianEvents.com

Jennifer Golbeck

Looking for a great keynote speaker? Meet Dr. Jennifer Golbeck.

As a world leader in social media research and communication, Dr. Jennifer Golbeck shares with audiences ways to best leverage and the vast array of social data both in their personal and professional lives.

Dr. Jennifer Golbeck began studying social media from the moment it emerged on the web a decade ago and is one of the world s foremost experts in the field. Her research has influenced industry, government, and the military. She is a pioneer in the field of social data analytics, discovering people s hidden attributes from their online behavior, and a leader in creating human-friendly security and privacy systems.

In addition to her work as a professor at the University of Maryland, she writes for top online news organizations, including Slate and The Atlantic, and appears frequently on NPR and commercial talk radio.

Fee: Under $25,000

https://www.wsb.com/videos/1302

Greg McKeown

As events transition online, more than ever, the challenge to create something that captures and keeps attention is paramount. One of the best way to hold an audience s attention is to have an engaging presenter who can deliver thought-provoking content in a riveting way. So if you re looking for someone who can do that, online, or in person, meet Greg McKeown.

Greg McKeown is a business writer, consultant and researcher specializing in leadership and the tools for success with a focus on living and leading as an essentialist.

Greg McKeown is emerging as one of the most refreshing and transformative business thought leaders and speakers on leadership, productivity and business growth. He is the founder and CEO of THIS Inc. a leadership and strategy design agency in Silicon Valley a New York Times and Wall Street Journal best-selling author, and one of the most popular writers for Harvard Business Review and LinkedIn s Influencer Group.

McKeown has taught at hundreds of events across the world including in the U.S., Australia, Bulgaria, Canada, China, England, India, Ireland, Italy, Japan, Netherlands, Norway, Singapore and South Africa. Organizations, teams, and individuals have benefited from McKeown s innovative perspective, which challenges conventional wisdom and defines how to break through to the next level of success and profitability.

Fee: $25K $40K

The Roaring 20s Redux: Will the 2020s Mirror the 1920s?

EVENT INDUSTRY, EVERYTHING ELSE, LIVE EVENTS, NEWS

The similarities between the 2020s and the 1920s are impossible to ignore. So will our version of post-pandemic life be Gatsby-esque? Or will things just go back to normal? 

The 1920s.

The Roaring Twenties came on the heels of the end of a war and our last major global pandemic. The timeline was bleak: WW1 was fought from 1914-1918, and the Spanish Flu ravaged the globe from 1918-1920.

Spanish Flu mitigation efforts were eerily similar to the CDC s SARS-CoV-2 coronavirus recommendations, and included hand washing, social distancing, and mask wearing, with one major exception the masks of yesteryear were made of gauze and cheesecloth, which by current standards, sounds more like an entr e presentation at The French Laundry, rather than something that will prevent illness and painful death. 

A debate about freedoms and rights regarding mask wearing wasn t a factor back then; citizens faced strict fines and imprisonment if they were caught unmasked. 

Post-WW1, and post-pandemic, things started looking up. The 1920s ushered in an era of economic growth and widespread prosperity, credited to deferred wartime spending and frankly, a massive sigh of relief. Mass production efforts for the war turned to consumer needs, and explosive strides and innovation in the automotive, film, radio and chemical industries made everything seem possible.

Cue: Jazz. Gold. Glitz. Glamour. Art deco. Celebrity. Cars. Film. Flappers. It was a new day, a new decade, and the first truly modern era. 

People were longing for connection and celebrating life to the fullest. Sounds kinda great, eh? 

The 2020s. 

So is that what s in store for this century s post-pandemic life? With the rapid dissemination of the COVID-19 vaccine, and fast-dropping morbidity rates, do we dare start imagining a return to glitz and glam? Or at the very least, a weekend without athleisure apparel?

Oh, yes. We dare. 

Our version of the 20s is unlikely to be quite as life-changing as that of the last century. After all, average consumers already have refrigerators, washing machines and cars. 

However, we anticipate an explosion of creativity, events, and gatherings as soon as the end of 2021, with an explosion of excess and celebration in 2022. 

The pandemic has catastrophically impacted many industries including our own but a little silver lining is that the overall economy isn t as bad as we ve previously experienced (looking at you, The Great Recession). We re currently struggling with a depressed demand issue, simply because we cannot safely gather in large groups. 

People want to go out. They want to get dressed up, meet friends for dinner, belly up to a bar, and listen to live music. We re collectively craving fantastical experiences and making memories at unforgettable events. We re connected by technology, but nothing duplicates the energy of a crowd, and the simple joy of a hug from a friend. That s depressed demand, and it s miserable.

All that will change soon and we. are. ready. 

For the Decibel team, the physical isolation and fatigue of being grounded in one place, unable to fully do what we do best, has been rough. We re so close to the (vaccinated) finish line, and can t wait to get out and create amazing events for our partners and clientele. Bring on the planes, trains and automobiles, this is going to be the Touring Twenties for us!

While these 20s may trade street murals and memes for art deco, and have Tik Tokers and twerkers instead of flappers, if history repeats itself, as it often does, we have a lot to look forward to.

dB Blog #318: The Best of Both Worlds: Hybrid Events Offer Unique Benefits

BRAND ACTIVATIONS & MARKETING, COMPANY NEWS, EVENT INDUSTRY, EXPERIENTIAL, LIVE EVENTS, PRODUCTION, TIPS & TRICKS, UNCATEGORIZED, VIRTUAL EVENTS

It s no secret that producers of  large-scale events have had to quickly rethink almost every aspect of their existence due to the COVID-19 pandemic. Hybrid and virtual events took off, becoming the new normal for marketers and event organizers, with the majority of major events using updated technologies in their event planning to accommodate new health and safety concerns. 

Hybrid events are not new. They have been around for years now, usually consisting of an in-person event combined with some kind of live streaming technology that allows viewers at home to tune in. That format still exists, but is quickly evolving. The COVID-19 pandemic has added serious fuel to the fire, necessitating events to embrace virtual and hybrid options, which ultimately means new technologies and greater innovation. Here are some awesome benefits hybrid events can provide for audiences and event organizers. 

Let s start with some data. A recent study conducted by LinkedIn, based on interviews with more than 1,800 marketers across 13 countries, gives us insight into the current attitude of the events industry towards virtual and hybrid events. Of those interviewed, 85{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} had held a virtual event in the last year and 28{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} said that between 91-100{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} of their events are now fully virtual. The same data revealed that event marketers are predicting  40{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} of events will be virtual, 36{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} will be in-person and 24{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} will be hybrid events, combining what could be the best of both worlds, if they are produced well. 

Hybrid and virtual events are changing the capability expectations for marketers and event management companies. Skills nowadays should include producing and directing video content, having technical knowledge of different platforms, being able to moderate online comments and discussions, and understanding how to amplify the event on digital marketing platforms after the fact.

While all of that might seem overwhelming, we think it s all worth it and the events industry is largely in our camp. In that same study we mentioned earlier, LinkedIn also predicts many event organizers will develop a digital twin or create an online component of their event to ensure they are getting the most out of their investments. On top of the potential increase in ROI, the shift in the event industry towards hybrid and virtual events also poses serious benefits for audiences, event management companies, and the environment. 

Let s put this in the context of hybrid events. Hybrid events are actively experiencing a growth spurt. These new grown-up events will be integrated experiences for both virtual and physical attendees. They can be tailored to individuals preferences, allowing for a wider audience and more speakers, and open the door for more extensive discussions and post-event promotions. They harmonize the magic of an in-person event while enjoying the extensive reach of a virtual one. 

For conferences and speaker based events, hybrid events massively widen the scope of the experts from which they can choose. Now, organizers can invite and host speakers from nearly anywhere in the world. With more speakers comes more interested individuals. The virtual side of the event can accommodate many more attendees than an in-person venue ever could. 

Hybrid events create the opportunity for the event to stay connected and relevant long after the in-person experience has ended. Organizations and companies can continue to extend the hype around their events with post-event campaigns and/or repurposing content for blogs and social media. This can help retarget attendees, gaining access to an entirely new audience beyond the one that attends the in-person experience. Hybrid events uniquely allow organizers to engage two types of attendees, measuring success both in-person and through an online community that will continue to grow long after the actual event is over. 

For the environment, hybrid events, and virtual events even more so, pose an interesting solution to some of the more wasteful practices used for large-scale events. Hybrid events have the added value of maintaining the balance between sustainability and the joy of having an in-person experience. Again, the Linkedin research found that 42{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} of organizers will continue to produce virtual events in some capacity because they are more environmentally friendly than in-person sessions, reducing the need for transport, and cutting down on disposable items. 

Inclusivity is another awesome perk of virtual and hybrid events. Having a virtual side to an event opens up the experience to more people, especially those who, for a myriad of reasons, might not have been able to access it in-person. Now, anyone can take part in the event from the comfort of their own home, with options for closed captioning, transcription technology, or other health and safety necessities. 

This is all predicated on the fact that you produce a Hybrid event well. We have all seen some real disasters and epic fails over the past two years. We have also seen some very large AV companies claim they can host virtual or hybrid events, only to discover that they really do not have a handle on the platform, basic best practices, or have platform tunnel vision for their specific tech platform. What we know is that there is no platform panacea. They all do something really well, and many try to do lots of things pretty poorly. This also includes true accessibility and 508 compliance. With this in mind, it is important to have a solid vendor with an in depth knowledge of the landscape, that can anticipate needs and hiccups before they become problems and one that you trust. 

As we enter 2022, we can t wait to see how major events start to push the technological and social boundaries of the industry. 

For more information about organizing hybrid events get in touch with the team at Decibel! 

It s our Corona-versary. Yay.

COMPANY NEWS, EVENT INDUSTRY, LIVE EVENTS, NEWS, VIRTUAL EVENTS

It s been exactly one year since the pandemic shut us down. One whole fucking year.

We aren t speaking figuratively. It s been exactly one year since we literally had to turn the truck around. It was the event management equivalent of this:

but without Padma Lakshmi. Not a great day. 

Here s how it went down:

The long version: 

We had a big 2020 planned. Elaborate activations, experiential events, so many creative concepts coming to life it was going to be our best year yet. 

We had just wrapped an international broadcast event created for a client to announce a billion-dollar merger. We hosted the event in five locations: three in the states, one in Bangalore, India, and one in Brussels, Belgium. The Shanghai activation was cancelled at the last minute due to COVID closures, so the virus was top of mind for us, but not cause for concern outside of Asia. This was before masking was recommended by the CDC, and handwashing and protecting the elderly and immunocompromised was the primary concern. 

So we replaced shaking hands with fist bumps, stocked up on Lysol products, and powered on. (We even made a meme about it- check it out here).

March 11, 2020.  

The day of the shutdown was brutal. Decibel Events was finalizing a mobile marketing tour launch for a CPG client, for debut at the Boston St. Patty s Day Parade. We had spent months planning the tour, designing a badass mobile oatmeal bar for parade-goers, securing site and health permits, fabricating and wrapping the van, and training the team. 

We were ready to roll and super excited. 

Our driver was in the tour truck, heading to the event site, when we got the email: 

Turn the driver around. Everything is off.

So there it was. March 11, 2020 at 11:54am, and we were cancelled. 

That was the same day that the World Health Organization declared that COVID-19 was a global pandemic. Soon thereafter, the NBA announced the cancellation of their season.

That was a turning point. If a billion-dollar machine couldn t make things safe for guests, no corporation wanted to put their attendees at risk. Within hours of the NBA s announcement, 100{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} of our live events were cancelled, and the reality of living through a global pandemic set in. 

The New Normal.

We re not the only company that experienced a terrible, horrible, no good, very bad day. Across the board, the event industry was among the first hit, and the hardest. Our job as event planners, producers and organizers is to bring crowds together, and all of a sudden, crowds were the enemy.

So you give yourself a day, and then figure it out. Adapt or die.

Enter: Zoom calls. Masks. Hand sanitizer. The proper way to wash your hands (hello, thumbs). A new appreciation for toilet paper. And yes, a daytime Scotch (or two). Staying in became the new normal, and rapidly reshaping our business (while ignoring our abandoned, dust-accumulating luggage) became our only option. We leaned in.

We were fortunate to have some projects remain, from fabrication builds to new tech R&D, and are so grateful that new and existing clients trusted us to lend our virtual event experience to their digital activation.

March 11, 2021. 

It s been a year since our plans went up in smoke. We miss our old life. We miss our clients, our partners, and our vendors. We miss handshakes and hugs. 

We miss the thrill of turning a temporary space into an unforgettable experience. There just nothing like the rush of a crowd, the sound of applause, and the look on someone s face when they first see a badass experiential activation in person. Hell, we even miss tearing down those same activations, just a few days later.

Good Things to Come. 

We re starting to see the sun on the horizon, and it s s l o w l y thawing out the live event industry freeze. Vaccinations are rolling out at warp speed (thank you, science!), and we re elated to report that the outlook for mid-to-late 2021 for both hybrid and in-person events is optimistic, with high hopes for 2022. 

It s been a tough year. But we re here, we re open for business, and we re proud of what we have accomplished. 

And as soon as it s safe, we can t wait to see you in a crowded room.

dB Blog #319: Events to Check out This Quarter (Q1 2022)

Welcome to 2022. The year in which New York professor Ferdinand Shuller predicted, 100 years ago in 1922, that restaurants would offer self-serving tables with meals rising from kitchens one floor below. While that specific prediction has not panned out (at least as far as I know if I am in the wrong, and these self-serving, meal-rising kitchens do in fact exist, please let me know where), there are plenty of other cool reasons to celebrate the arrival of 2022. Like these nine events taking place in the coming few months (at the time of writing).

Sundance Film Festival (January 20 30)

Well, that ended quickly. From when we first drafted this article to today, another in-person/Hybrid event has gone back to 100{04d9822e7d95da125d508d8e1efbcf2edc79acd8aec1f0bbdcbd6a6f684f9bb3} virtual. Thanks, Omicron, get bent. 

America s largest independent film festival has been bringing out upwards of 40,000+ attendees to Park City, Utah for the past forty years to celebrate and recognize independent filmmakers. Originally planned as a hybrid affair, it was just recently announced that the 2022 iteration will be fully online due to the Omicron variant. Historically, the Sundance Film Festival has been the premier venue for some super popular movies including The Blair Witch Project, Little Miss Sunshine, Get Out, and Napoleon Dynamite.

Fun fact: The Sundance Film Festival was founded by Robert Redford in 1981 in order to showcase American-made films and attract more filmmakers to Utah and was named after his Sundance Kid character from Butch Cassidy and the Sundance Kid.

Full details: https://www.sundance.org/blogs/countdown-to-the-2022-sundance-film-festival/

New York Fashion Week (February 10 14)

The biggest of the Big Four fashion shows (ahead of London, Milan, and Paris), New York Fashion Week typically attracts over 200,000 fashion-minded attendees to the city every year. The fashion extravaganza will unveil the 2022 designer fall and winter collections. This bi-annual event (with the second iteration scheduled for September 2022) takes place at various venues all across Manhattan and New York.  

Fun fact: Designers will pay in-demand celebrities as much as $100,000 for sitting front row at their fashion shows during New York Fashion Week (ya, we re looking at you Rhianna and Beyonce).

Full details: https://fashionweekonline.com/

Super Bowl 56 (February 13)

While the NFL s biggest event of the year is currently scheduled to take place at SoFi Stadium in Los Angeles, it is possible that the game may be moved to a new location depending on what indoor event restrictions are implemented in the coming weeks. While bookies are currently placing the Green Bay Packers, the Kansas City Chiefs, and the Tampa Bay Buccaneers in the top three, it is still uncertain as to which teams will be duking it out on February 13th.  One thing that is certain, however, is that this year s half-time show line-up is a damn fine one, including Eminem, Dr. Dre, Mary J. Blige, Snoop Doog, and Kendrick Lamar.

Fun fact: Each team competing in the Super Bowl gets 108 footballs. 54 are used for practice, and 54 are used for the game itself.

Full details: https://www.nfl.com/super-bowl/

Magic Las Vegas (February 13 16)

The first of the three fashion industry events (with subsequent conferences in New York and Nashville), Magic Las Vegas boasts a global audience of retail buyers, influencers, media, and industry stakeholders representing 860 brands coming together to learn, network, and spend, spend, spend. Fabulously.

Fun fact: 60+ countries and all 50 states were represented at the last Magic Las Vegas and Magic New York.

Full details: https://www.magicfashionevents.com/en/home.html

Screen Actors Guild Awards (February 27)

While the Golden Globes, currently experiencing a Hollywood boycott of the Hollywood Foreign Press Association, were a significantly scaled down private affair on January 9th, the Screen Actors Guild (SAG) Awards are powering ahead (as of time of writing). This year s soiree will be co-hosted by Vanessa Hudgens and Rosario Dawson, Helen Mirren will be honored with a Lifetime Achievement Award at this year s ceremony, and the celebrity fashion choices are sure to not disappoint.

Fun fact: The Screen Actors Guild award itself, referred to as The Actor , is a 16 inch tall statuette of a male figure holding a mask of comedy in one hand and a mask of tragedy in the other. The Actor is cast in solid bronze and weighs a hefty 12 pounds.

Full details: https://www.sagawards.org/

Rio Carnival (February 25 March 5)

Rio Carnival celebrates 300 years next year with the first one having taken place in Rio de Janeiro in 1723, to mark the start of Lent, which is a 40-day period that Catholics participate in that includes fasting and abstinence. So, they get it out of their systems while they can with this two-week celebration of food, alcohol, and fun. Recognized by Guinness World Records as the largest festival in the world, this year s version will be scaled down for pandemic-related reasons, but some of the major events are still expected to proceed at this time.

Fun fact: There are some mighty big numbers associated with Rio Carnival 2 million attendees each day, half a million foreigners travel in each year for the events, and 10 million liters of beer are consumed annually at Rio Carnival.

Full details: https://www.riocarnaval.org/

Mardi Gras (March 1)

New Orleans Mayor LaToya Cantrell is determined that Mardi Gras 2022 will be a go this year, recently stating, without a doubt we will have Mardi Gras 2022, we will!

And what can partiers expect at this year s Mardi Gras? The festivities officially kicked off in the French Quarter on January 6, and are currently expected to go strong through March with krewes galore scheduled (which are the New Orleans clubs responsible for various parades throughout the nearly two-month-long celebration).

Fun fact: Everyone riding on a Mardi Gras float must be wearing a mask. This has nothing to do with COVID and is actually required by law. This mask-wearing tradition dates back generations and was instituted in order to remove the class constraints barriers that exist in society. As the official Mardi Gras website describes, when wearing a mask, carnival-goers were free to be whomever they wanted to be and mingle with whatever class they desired to mingle with. Cool beans.

Full details: https://www.mardigrasneworleans.com/

South by Southwest (March 11 20)

South by Southwest (SXSW) is described as an annual conglomeration of parallel film, interactive media, music festivals, and conferences. This ten-day event has been held in Austin since 1987 and has grown exponentially during that time, welcoming over 417,000 attendees in 2019, before moving to online events for 2020 and 2021. SXSW 2022 includes a film festival, exhibitions, a comedy festival, conference sessions, a music festival, and more.

Fun fact: The original festival email address was 72662.465@compuserve.com and at one point they ran a panel titled So You Want to Make a CD-Rom? . And that is what they call old school .

Full details: https://www.sxsw.com/

Ultra Music Festival (March 25 27)

This Miami-based outdoor electronic music festival has been running annually since 1999. Headliners for this year s festival include David Guetta, Kygo, Martin Garrix, Armin van Buuren, Illenium, and so many more.

Fun fact: The Ultra Music Festival was named after the 1997 Depeche Mode album titled Ultra.

Full details: https://ultramusicfestival.com/ 

And the ones that didn t make it

These events, originally scheduled for Q1 2022, have been postponed or outright canceled:

• The 2022 Palm Springs International Film Festival slated for January 7 17 has been canceled;
• The Critics Choice Awards that were originally scheduled for January 9th will be postponed;
• The Grammy Awards, originally scheduled for January 31st, will be rescheduled to a later date this year; and
• Giorgio Armani has canceled his fashion shows for the foreseeable future.

Hopefully you get the opportunity to take in one of these, or any other, large-scale event this quarter. If you do, and you get inspiration for a corporate event of your own, Decibel Events is the event production team to make your inspiration a reality.

Crowd Dynamics: How to Prevent Crowd Crush Through Proper Planning

Backstage, event design, event industry, event production inspiration, event production technology, everything else, live events, news, tips & tricks

Typically when you notice an old blog post of yours trending, it s a good thing. In this particular case it s actually just devastating. Back in 2015, our team at Decibel posted a blog titled Crowd Dynamics: How to Prevent (and Survive) a Human Stampede or Crowd Crush. At the time, we were reviewing the New Year s Eve stampede in Shanghai, and the Germany Love Parade disaster of 2010 to learn how best to plan for and avoid these types of tragedies at events. With the recent event disaster at Travis Scott s Astroworld concert, this post gained more traction as people searched to find out how something like this could happen. While the documentary and information on this post is still relevant, we thought it important to revise with current information, regulations and best practices.

As many of you know, Houston is my second home. While Decibel did not have a role in the planning or production of Astroworld, we do want to take the opportunity to present key learnings and provide best practices for our clients as they plan their events. What we will not do here is place blame, accusations, or conclusions for this particular event. There will be a time and place for that, but it is too early in the process to have any comment on this particular event before the investigations are complete. However, we firmly believe that no event should lead to an avoidable death or injury if it is planned correctly. So there will be many lessons learned here, and I am sure there were mis-steps along the way that could have telegraphed this in advance. This is avoidable, full stop.

Safety First Mindset

I will start by stating that at any large scale event, there needs to be a safety-first mindset. At Decibel, we are members of the Event Safety Alliance, and we recommend looking into the safety mindset and track record of all vendors and promoters. For crowd management, there is a industry standard protocol for the planning of large scale events. This is covered in the American National Standards Institute document ANSI ES1.9-2020. You can download a sample here, and the entire document will run $40 from ANSI. We HIGHLY recommend reading and following this protocol on your events.

Plan

When producing large scale events, the plan is key. These scenarios must be anticipated, and a plan of action must be in place, in writing. This needs to be agreed by all principal teams onsite as to when this will be executed. In this scenario, the plan causes the action when certain criteria are met, and the human element is minimized in the heat of the moment.

One great example of this is our High Wind Action Plan that we at Decibel have in place for outdoor events. As the wind increases and hits certain speeds, there is a written plan as to what action is automatically triggered. Once we hit the max speed, a full evacuation is in place. There is no real-time conversation or discussion needed. It is pre-determined based on safety and stage tolerances and is set to execute. This saves time, limits discussions, and ultimately leads to lives saved. This scenario can also be in place for crowds as they get energetic, as crowd crushes begin and as the situation reached a danger level.

For crowd specific planning, this document focuses on the DIME-ICE matrix for analyzing risks and managing crowds. This stands for Design, Information, Management, Expectations, Ingress, Circulation, Egress. This is a great explanation of how to asses and plan for crowds. We highly recommend reading and following this matrix as you plan your events.

Sample DIME-ICE matrix during Normal conditions. For illustration purposes only. Your matrix must be based on the circumstances of your event.

Venue Design

Safe venue design is paramount when developing your layout. Through this safety-first mindset, you can do your best to mitigate crowd crush and provide egress for participants. This is as important for outdoor events as it is for indoor events.

This is certainly one of the elements that will be reviewed in the Astroworld venue layout. One way of separating the crowd is through the configuration or design of a T-shape dividing the crowd to stage left and stage right sections. A few other aspects to consider. It is important to avoid 90 degree interior angles, as turns should be rounded- this avoids compressive corners. Also, the more separate corrals or split viewing areas with ingress and egress will help divide the crowd, as well as allow medical and staff to arrive at emergencies as needed. I am sure CADS and layouts will be released in the investigation and I am curious as to how this was initially set up.

Image of Stage Barrier T Shape Design

Communications

Aside from pre-planing and venue design, I really feel that communications are paramount when it comes to safety. At large scale events, cellular coverage can never be relied upon for any emergency. At Decibel, we bring in large amounts of radios for our events, and add repeaters as necessary.

Radios for Communication on Large Scale Event

Teamwork:

Finally, teamwork is important. You can plan, design and communicate to your hearts content, but if all of the teams are not working the same plan, are not working together, all the rest can fall apart. This is one of our strongest attributes at Decibel- we put team above all else and it shows in our productions.

Other Considerations:

Covid and general attitudes are something we are really keeping our eye on as we emerge from this pandemic. After being in lockdown and distanced for two years, the energy of the crowd needs to be taken into account. This will be something to continue to reassess and review as we receive more data. But in addition to the interest of getting back in person, the energy of being around and excited, there is also a wave of aggressive behavior across the board. We are seeing this in the air and at restaurants, at businesses and at town hall and PTA meetings. Decorum has really taken a back seat with some individuals. I do not have a solution here, but it is important to keep an eye on in the coming months as we get back to events.