TRADE SHOW

An edgy and original trade show booth design helps to capture the eye, despite being situated among dozens of others all aiming to do the same. And of course, after you ve attracted attention, a unique interaction helps you keep it.

Here are 5 examples that stand out for their eye-catching visuals, great brand identity, and fun factor.

Malaysia

It s always a good idea to put your brand logo front and center. For Malaysia, that s the Petronas Towers. At the IMEX Frankfurt 2013 Travel Exhibition, the Malaysian tourism bureau backed up its great social media presence with a trade show booth that included hands-on arts and crafts and an opportunity to pretend to bargain with hawkers beneath a huge replica of the iconic towers.

Bitsy s Brainfood

Health food stores may be good for you but they aren t exactly kid-centric. Bitsy s Brainfood, an American chain that markets healthy snacks for kids hits its stride right away. Its color scheme, the toys, its choice of activities, the lettering will make kids pay attention while parents listen to the sales spiel.

NRG Energy

Large corporations often rest on their laurels, throw up humdrum booths with little thought of event management and rely on their brand name alone. NRG Energy s booth proves this is nonsense. This booth engages customers directly into the company s core mission, how to produce renewable energy. Plus the Human NRG wheel just looks like a ton of fun.

Inada Chairs

Inada knows how people often feel at conferences and trade shows: bored, tired, footsore or all three. By providing their chairs for the relaxation of executives, they hit their target audiences just as they re most in need of Inada s product. The booth design is nothing spectacular but it doesn t need to be, the product and goodwill interaction speaks for itself.

Newsweek

The epitome of brand recognition, this Newsweek booth is the cherry on the cake. At first glance, outside the neon 3D lettering, it may not look like much, but the casual observer will pick out some lovely touches. The red phone that harkens back to a more dangerous era, the selection of glossy magazine covers from across the decades, the so-uncool-it s-cool metallic chair all this perfectly encapsulates Newsweek s brand identity and even engenders a sense of nostalgic attachment to the brand.